Paid search is one of the fastest growing areas in Irish marketing.And, as often happens, where things grow quickly, existing systems of regulation fall behind.
This has happened with paid search: many agencies are taking advantage of a lack of understanding of the channel, tospread fear & uncertainty amongst clients. We at Mindshare think this needs to change.
Paid search, like any other agency offering, is a service provided on behalf of a client.As such, the account that is built duringthis process, and the quality scores that are generated, should, unless explicitly stated otherwise, belong to the client.
We at Mindshare therefore pledge thatwhenever we are asked to hand over a paidsearch account to a new agency, we will do so without argument, without trying to scare the client with stories of drops in quality score, and in a professional manner at all times.
We will not refuse to hand over accounts ordo anything that might cause damage to a client’s account just because they have decided to change supplier. We hope that the rest of the Irish marketing industry will join us in this pledge.