Mindshare 18 Feb2011

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Mindshare 18 Feb2011

  1. 1. This week: From the blog: JNLR results and analysis Videos from our Digital Conference twitter.com/MindshareIRL m-insights.blogspot.com A few words from Conor White The latest TV and Search Information 18th February 2011 JNLR Conor White, Head of Radio The latest JNLR has show that listeners are continuing to move from national to local/regional radio. The last 12 months have shown dramatic changes in the radio market with the latest JNLR results showing that listeners continue to move to local/regional radio, which now has a 46% market share. One of the biggest issues that has faced radio in the last 12 months is the reduction in listeners from 87% to 85% of adults listening. There are a number of issues driving this decrease, while emigration and unemployment are obviousdrivers, so too are shorter commuting times, the iPod generation and the JNLR figures not accurately logging listenersfrom alternative platforms such as online streaming.RTE Radio 1 has seen some strong book on book increases with Morning Ireland up 23,000 listeners and Mary Wilsongaining a further 10,000. 2FM’s Ryan Tubridy has seen his first figures for his new mid morning show, which are 26%lower than the average quarter hour being delivered by Gerry Ryan 12 months ago. While many will say this is a weakreturn, it should be noted that this is a new show, with new content andwill take time to find its feet.There is no doubt that Ray DArcy holds top spot in the mid morningshows delivering 219,000 listeners daily. However it has been from the bloganother tough book for Dempsey with a further loss of 10,000listeners and while he retains his number two spot, behind MorningIreland, this position is far from secure. All you need to know about Google PlacesThere has been minimal movement in the market share in Dublin, with by Ollie Smith.Radio 1 still the dominant station. 98FM holds top spot among local Read Here.stations with a 11.6% share of all adults.FM104 is the preferred choice for 15-34 year olds with 21.5%, whileSpin continues its dominance of the 15-24 category with a growing The Paid Search Charter - Avoiding the36.3%. Smoke and Mirrors by Ciaran Norris.Read more here. Read Here.
  2. 2. INSIGHTS & ANALYSIS Valentines Joseph Swan GOOGLE TRENDS Google This! 18TH FEB During the week, Google paid homage to Anglo-Irish explorer Ernest Shackleton and to Thomas Edison, with search volume rising accordingly. Incidentally, Edison didn’t invent the lightbulb. It was a Newcastle pharmacist called Swan the year before - who had an impressive head for science, but Lady Gaga’s new album not so much for PR or patent stealing... It would seem that romantic Ireland is notRising Searches (last 7 days) Mindshare analyses the search volume within Ireland to establish patterns and dead and gone, as the past seven days saw many of us ‘googling’ some romantic trends of information people are valentine’s poems for our significant others.11th Feb - 18th Feb 2011 searching for over certain time periods. In entertainment, Jedward have been searched by fans and non-fans alike ascork airport crash Breakout 1500%set to be our Eurovision entrants. they’re ernest shackleton Breakout 1500% the political minefield that is Knowing plane crash cork Breakout 1500% points system, we hope they Eurovision don’t take ”Ireland, nil points” too thomas edison Breakout 1500% personally. However nobody can beat the valentines poems 850% excitement that was created by Lady Gaga cork airport 700% online, in anticipation of her new single ‘Born this Way’. An avid user of Twitter and jedward 300% Facebook, Lady Gaga knows how to use lady gaga 250% social media to promote a brand. valentines 200% Rising searches are based on the increase in volume from a base volume seven days ago. rte news 70% When ‘Breakout’ is recorded, the base figure was too low to record them.Rising News Searches (last 30 days) Rising Radio Searches (last 30 days)18th January - 18th February 2011 18th January - 18th February 2011 cork crash lmfm torres egypt nova radio 1andy gray bbc nova radio sky sports today fm live cork chelsea radio 5 live youtube fine gael torres kclr radio 1
  3. 3. Rising ActivitiesConor White, Head of Radio 2010 vs 2009 What is your role in Mindshare? 1 things to do NEW I’m Head of Radio here in Mindshare. Radio is a 2 holidays +1 very important part of Irish people lives and of our Irish oral culture. 3 zoo +1 I book in campaigns, competitions and sponsorships for our clients. I also keep an eye on 4 thomas cook +2 all the latest data (such as that which appears in the JNLR blog post this week). 5 badoo NEW 6 dublin zoo -1 What media developments are you keeping an 7 thomson NEW eye on? 8 budget travel -6 The inevitable alliance between social media and TV - making TV a more social 9 tenerife NEW experience. It seems it is only a matter of time before everyone is updating their Facebook statuses during real time broadcasts all from one platform! 10 holidays direct   Whats your favorite recent campaign? Rising Searches in Music The Lotto ‘Rainbow’ ad always puts a smile on my face, but I have to admit Lynx’s born this way grenade lyrics recent ‘Fallen Angles’ gets my vote! grammys lady gaga Who are your role models? brit awards bruno mars Tony Soprano, Del Boy and Gordan Gekko... obviously. eurovision jim corr adele avril lavigne Our digital conference Rising Entertainment has been posted to last 7 days vs. previous 7 days our YouTube channel! bafta Breakout Click here for the vital grammys 2011 insights and statistics Breakout born this way for mobile and digital +1,000% in Ireland. eurovision +550% lady gaga +440% jedward +350% true grit +250% rte news +70%The Google Trends report is published weekly by Mindshare Dublin based on search volumes accordingto Google Insights. The data is owned and curated by Google, but available for public access.For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300
  4. 4. 1,178 1,017 Top TV Advertisers 24th Jan - 30th Feb 2011 TV News 725 644 567 557 551 538 504TV viewing this week has not changed too much from 430last week. However, news and political coverage isreceiving a lot of attention in lieu of the upcominggeneral election obviously. G nd om er nd and nso n one For d UPC P& rela Eirc kis ela Irel er I enc t Ir J oh DanA new series of Dragon’s Den hits our television screens lev itt B aul O2 & Uni k Ren on Rec Jo hnsthis coming Sunday at 9.30PM. 557The Late Late Show scored well with its special Top 10 Brands 24th Jan - 30th Feb 2011 430 395Eurovision episode amongst the Adults 15-34. Jedward 311 298 294 284 275now (as mentioned above) are going on to represent us 264 234in the Eurovision.RTE are seeking sponsors for two of their high ratingshoes - Off the Rails and The Restaurant. Both are ay y nd as ris .ie ug s lds rs alu ep Pla ra of Au 3 r na Ca rv Pr ple B sS ta 12 ti -D o ult peexcellent opportunities for Housekeeper/female brands. 2 Tri Sky Plu yo An cD na Su O C st To A M Re UP Co RS Top Rated Programmes HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs) Mrs. Brown’s Boys 27.3 Mrs Browns Boys 12.3 RTE News 9 23.2 Eastenders 12.1Operation Transformation 20.4 Coronation Street 11.6 Coronation Street 20 19.2 The Late Late Show 9.3 The Late Late Show 19.1 Operation Transformation 9.2 Fair City 18.5 Emmerdale 9.0 Eastenders 18.3 Raw 8.7 Raw 17.3 Fair City 8.6 All Ireland Talent Show 16.3 Greys Anatomy 7.9 Saturday Night Show 15.6 RTE News 9 7.7The Frontline Leader’s DebateMost people watching television on Tuesday evening (15th of The audience numbers peaked to one million at 10PM and aFebruary), tuned into the Leader’s Debate on RTE’s The total of 1.5 million tuned in at some stage.Frontline. Of all those watching television between 9.35PM The final Leader’s Debate will be on RTE next Tuesday, 22ndand 11.05PM, 60% were following the debate. The 90 of February when the leaders of FF, FG and Labour will beminute broadcast was watched by an average of 961,000 in the Prime Time studio for a programme presented bypeople - the highest rating for a programme so far this year. Miriam O’Callaghan. It will broadcast at 9.35PM on RTE One. The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data. For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300

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