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Mindshare 01 April 2011

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  • 1. 1st April 2011This week: From the blog: Media Agency of the year The latest insights and analysis of search twitter.com/MindshareIRL m-insights.blogspot.com A few words from Emma O’Doherty The latest TV and search information youtube.com/MindshareIRL Mindshare: Media Agency of the year by Bill Kinlay Last night Mindshare swept the board at the inaugural Media Awards; which recognise and reward excellence in media; and Mindshare certainly delivered on the expectation. Mindshare was shortlisted in no less than six separate categories with eight entries.The night started off well with a win in the first category, for the Bord Gáis Energy campaign The Big Switch. Itwon Best Use of Media – Large Budget. News International Newspapers won the Best Sales Initiative – LargeBudget, for Ford Fiesta. Both are Mindshare clients.Mindshare was then delighted to be crowned Media Agency of the year.On stage to collect the award were Bill Kinlay and EmmaO’Doherty. Bill took the opportunity to thank the team atAlchemy Events for organising the function and for re-introducing media awards to Ireland. Bill also thanked the from the blogMindshare clients for their business, the media owners for their Moves in Mindsharesupport in doing great work and, most of all, the Mindshare by Bill Kinlaystaff for being an outstanding team. Read here.The evening was then finished off with Mindshare winning the Google stepping into... Fashion?Grand Prix for the Bord Gáis Energy The Big Switch by Rachel Raycampaign. In true media party style, Mindshare celebrated Read here.through to the small hours. Axa launches Facebook deals in IrelandA fantastic night was had by all. by Ciaran Norris Read here.
  • 2. INSIGHTS & ANALYSIS Boat Race iPad 2 GOOGLE TRENDS Search Trends 1ST APRIL 2011 This week Google Doodles has resulted in us reading up on Harry Houdini. His anniversary has just passed and was commemorated by the search engine. Incidentally, the magician’s assistant Dorothy Young, died on Sunday aged 103. Nuclear Contamination Maybe it was due to the boat scene in the movie The Social Network, but for some reason this year a lot of Irish have been googling the Oxford and Cambridge boat race. Between that, the Queen’s visit andRising Searches (last 7 days) Mindshare analyses the search volume within Ireland to establish patterns and the upcoming royal wedding, perhaps we’re being a little more open to our neighbours trends of information people are across the pond.23rd March - 30th March searching for over certain time periods. In the world of media, we’ve all been jealously google-ogling the iPad 2. Yes, Jobs is probably giggling away to himself at harry houdini Breakout 1500% home with the iPad 3 in his hand but we boat race 1100% really can’t help ourselves all the same. The terrible saga of the Japan f1 150% earthquake continues and the nuclear threat ipad 2 110% doesn’t seem to be going away any time soon. The latest news story is that seafood is apple store 80% now contaminated. euro millions 80% There has also been an interest in the 2011 census. We have a blog post on the ipad 70% insights and oversights which you can check out here. You can also participate in bbc weather 60% TodayFM’s alternative census here. census 60% Rising searches are based on the increase in volume from a base volume seven days ago. When ‘Breakout’ is recorded, euromillions 60% the base figure was too low to record them.Rising News Searches (last 30 days) Rising Image Searches (last 30 days)1st March - 30th March 2011 1st March - 30th March 2011 earthquake japan japan earthquake charlie sheen elizabeth taylor nuclear charlie sheen chris brown cheltenham japan tsunamijapan tsunami st patricks day japan cricket shamrock fearne cotton japan nuclear tsunami
  • 3. Emma O’ Doherty, Managing Director Top Searched Products ofWhat is your role in Mindshare? the last 12 MonthsIve just taken over as Managing Director. 1 iphone 4 NEWTwitter or Facebook? 2 kinect NEWTwitter; for me personally its more valuable - 3 htc desire NEWnews, information sharing, banter.   4 ipad NEWDesert island scenario, what are you bringing 5 samsung galaxy NEWwith you?My phone (yes Im assuming there is coverage 6 air compressor NEWand a power supply), sun cream and the 7 droid NEWguitarist from Spring Break with his wind machine! 8 amazon NEWDo you think people will become more private or give up on privacy due tosocial media? 9 argos NEWSocial media has blurred the lines between home life, work life, neighbours etc. 10 calculator NEWCensorship of our own lives is the growing concern - what I want to share withmy mates might not be for the eyes of my parents or employers; but how do Icontrol this in social media? People want to share, but at varying degrees; our ‘Apple’ most searched in...lack of respect for other peoples privacy will really dictate what people choose 1. Hong Kong 6. Canadato do. 2. Singapore 7. United Kingdom 3. Australia 8. United StatesRead more about the changes in Mindshare here. 4. New Zealand 9. Taiwanfamily guy 5. Ireland 10. Switzerland cbeebies+40% +80% Rising Entertainment bbc cricket last 7 days vs. previous 7 days +190% daft.ie taylor swift +40% +150% 96fm Breakout britney spears +90% sile seoige +250% jackie chan BreakoutThe Google Trends report is published weekly by Mindshare Dublin based on search volumes accordingto Google Insights. The data is owned and curated by Google, but available for public access.For more information contact Finian Murphy (finian.murphy@mindshareworld.com) or +353 1 415 0300
  • 4. TV News Top TV Advertisers 14th - 21st March 2011 1,545Conrad Gallagher joins TV3 in the brand newprogramme, ‘Head Chef’ which gives eight kitchen 907hopefuls the chance to become Irelands head chef. 643 591 564 435 433 414 400 391Airs Friday 8th April on TV3.Live championship coverage of Spurs V Real Madrid at G er er m y d d ar od s al7.30pm on TV3 on Tuesday 5th April. P& ilev kis co Sk lan lan Sp fo re Un en c Eir re re t er L’O tB eI nI as stl ke c kit Ne ine MIan Dempsey will appear on the Restaurant this week at Re He7.30pm on RTE1 on Sunday 3rd April. Top 10 Brands 7th - 13th March 2011 375 360 355A TV3 special presented by Mark Cagney takes a look 266 265 264 257 252 241at Irelands biggest scandals throughout the years on 219TV3 at 10.00pm on TV3 on the 8th AprilRoof top Rainforest will be broadcast on Sky1 HD onthe 4th and 5th of April as part of Rainforest week with d A s ile s s ey t ry C lan RS es n ow igh r UP re inn ob Di xo all on sL bea line up of programmes scheduled to raise public eI Gu M M M or ck ilt 3 co b O 2 Co Bla Fa Ja neawareness for the issues facing our planet today. fo da Vo Top Rated Programmes HW + CH (Multichannel TVRs) Adults 15-34 (Multichannel TVRs) RTE News 9 22.5 Six Nations Rugby 14.8 Desperate Housewives 21.1 Desperate Housewives 11.2 Dragon’s Den 17.6 Coronation Street 20 10.1 Ireland Talent Show 17.5 Fair City 9.3 Fair City 17.2 The Late Late Show 9.7 Coronation St 16.6 RTE News at 9 8.9 Late Late Show 16.4 Eastenders 8.9 From Here to Maternity 15.9 The Late Late 2 8.8 Greys Anatomy 15.1 Greys Anatomy 8.8 Two Weeks Notice 14.4 The All Ireland Talent Show 8.7Sponsorship AvailabilityA sponsorship opportunity has arrived for Celebrity Salon 2 sponsor for Friday Late With Vincent Brown and Celebritieson TV3. TV3 Media Sales are also currently seeking a Go Racing - which starts in July. Roof Top Rainforest Ian Dempsey - The Restaurant The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data. For more information contact Jill Robinson (jill.robinson@mindshareworld.com) or +353 1 415 0300
  • 5. Photos from the Media AwardsBill Kinlay thanks hosts, clients Dave Bruen takes to the stageand suppliers and Mindshareteam

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