World Of Twit: Tools, Apps and Mash-Ups

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    World Of Twit: Tools, Apps and Mash-Ups - Presentation Transcript

    1. Ciarán Norris Head of Social Media Mindshare SocialMedia8 The social media agency World Of Twit: Tools, Apps & Mash-Ups
    2. Mindshare SocialMedia8 Social Media Tracking & Viral Tracking Services Influencer Identification Research & Outreach Natural Seeding & Social Media Optimization Paid Seeding & Social Media Advertising Viral Widgets & Content Conversational & Buzz Tracking
    3. What does all of this mean?
    4. When to shoot me... Cambodia4kidsorg on flickr
    5. Why are we here? 9.1% Internet users Source: ComScore, June 2009
    6. Why are we here? 9.1% Internet users Source: ComScore, June 2009
    7. Why are we here? Source: Mindshare Twitter Network Analysis
    8. Why are we here? Image by thenextweb.com
    9. Why are we here?
    10. What does all of this mean?
      • PC
      • Mobile
      Twitter Tools Batega on flickr
    11. Sites and services that enable easy updating and tracking of Twitter accounts What do I mean by tools?
    12. Find An Audience To Share With Twitterrific
      • PC
      • Mobile
      Twitter Tools Tweetdeck
    13. Twitbin
    14. Twitbin Twitterfox
    15. Twitterberry
    16. Tweetie Twitterfon
    17. Tweetie Tweetie
    18. Find An Audience To Share Wit Twitter Apps
      • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
      What do I mean by apps?
    19.  
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      • 80% of search traffic goes to natural listings
      • Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic
          • Work with AKQA to ensure that flash is not king
          • Plan & implement link building to drive organic listings
      And ensure our best content is easy to find
    22. Twitterfall
    23. Where have all the journos gone?
    24. Twitterfall
    25.  
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    27.  
    28. 3 of the top 10 trending topics on Twitter were about the Soho Fire
    29. 3 of the top 10 trending topics on Twitter were about the Soho Fire
    30. 3 of the top 10 trending topics on Twitter were about the Soho Fire
    31.  
    32.  
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    34.  
    35. Twitter Friends Network Browser
    36. Twitter Friends Network Browser
    37. Twitter Friends Network Browser
    38.  
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    45. Mash-Ups Avoir Chaud on flickr
      • Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways
      What do I mean by mash-ups?
      • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
      What do I mean by apps? Created by Ben Marsh; @benmarsh Created by Ben Marsh: @benmarsh
      • Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways
      What do I mean by apps?
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    55. Ciarán Norris [email_address] @ciaranj

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