World Of Twit: Tools, Apps and Mash-Ups

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The rise & rise of Twitter has seen a subsequent rise in the websites & services surrounding it.

This presentation looks at the tools, applications & mash-ups that have sprung up, allowing people to do everything from manage Twitter on their mobile, scan it for recently single men & women, to track snow-storms across the UK.

Published in: Technology, Business

World Of Twit: Tools, Apps and Mash-Ups

  1. 1. Ciarán Norris Head of Social Media Mindshare SocialMedia8 The social media agency World Of Twit: Tools, Apps & Mash-Ups
  2. 2. Mindshare SocialMedia8 Social Media Tracking & Viral Tracking Services Influencer Identification Research & Outreach Natural Seeding & Social Media Optimization Paid Seeding & Social Media Advertising Viral Widgets & Content Conversational & Buzz Tracking
  3. 3.
  4. 4. What does all of this mean?
  5. 5. When to shoot me... Cambodia4kidsorg on flickr
  6. 6. Why are we here? 9.1% Internet users Source: ComScore, June 2009
  7. 7. Why are we here? 9.1% Internet users Source: ComScore, June 2009
  8. 8. Why are we here? Source: Mindshare Twitter Network Analysis
  9. 9. Why are we here? Image by thenextweb.com
  10. 10. Why are we here?
  11. 11. What does all of this mean?
  12. 12. <ul><li>PC </li></ul><ul><li>Mobile </li></ul>Twitter Tools Batega on flickr
  13. 13. Sites and services that enable easy updating and tracking of Twitter accounts What do I mean by tools?
  14. 14. Find An Audience To Share With Twitterrific
  15. 15. <ul><li>PC </li></ul><ul><li>Mobile </li></ul>Twitter Tools Tweetdeck
  16. 16. Twitbin
  17. 17. Twitbin Twitterfox
  18. 18. Twitterberry
  19. 19. Tweetie Twitterfon
  20. 20. Tweetie Tweetie
  21. 21. Find An Audience To Share Wit Twitter Apps
  22. 22. <ul><li>Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways </li></ul>What do I mean by apps?
  23. 26. <ul><li>80% of search traffic goes to natural listings </li></ul><ul><li>Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic </li></ul><ul><ul><ul><li>Work with AKQA to ensure that flash is not king </li></ul></ul></ul><ul><ul><ul><li>Plan & implement link building to drive organic listings </li></ul></ul></ul>And ensure our best content is easy to find
  24. 27. Twitterfall
  25. 28. Where have all the journos gone?
  26. 29. Twitterfall
  27. 33. 3 of the top 10 trending topics on Twitter were about the Soho Fire
  28. 34. 3 of the top 10 trending topics on Twitter were about the Soho Fire
  29. 35. 3 of the top 10 trending topics on Twitter were about the Soho Fire
  30. 39.
  31. 41. Twitter Friends Network Browser
  32. 42. Twitter Friends Network Browser
  33. 43. Twitter Friends Network Browser
  34. 51. Mash-Ups Avoir Chaud on flickr
  35. 52. <ul><li>Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways </li></ul>What do I mean by mash-ups?
  36. 53. <ul><li>Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways </li></ul>What do I mean by apps? Created by Ben Marsh; @benmarsh Created by Ben Marsh: @benmarsh
  37. 54. <ul><li>Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways </li></ul>What do I mean by apps?
  38. 64. Ciarán Norris [email_address] @ciaranj

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