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Minds On Google+

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Transcript

  • 1. Google +Changing the way we share. + Changing the way we share.
  • 2. Christian AdamsAgency Operations Manager http://mindson.com
  • 3. I have Social Media fatigue. NOT ANOTHER SOCIAL NETWORK!!!!
  • 4. GOOGLE+ WILL BECOME THECORE OF GOOGLE’S SERVICES “The assumption is that everything will move over to using the Plus infrastructure over time” -Eric Schmidt, Google’s Chairman
  • 5. +calendar
  • 6. Google Sites attract more than 1 billion visitorsworldwide each month and accounts for10.4% of all time spent online. - Source: comScore Media Metrix, Worldwide, June 2011
  • 7. 20 Million Beta Testers (in 3 weeks)+1 Button is on pace to replace the “Like” Button
  • 8. Context + Content + Convenience
  • 9. Google+ Socialized Ecosystem Connect Discover Publish Entertain Promote Calendar Search Blogger Blogger Blogger Docs Latitude Youtube Youtube Youtube News Picasa Picasa Picasa Gmail Reader Music Feedburner Groups Maps/Places Places G+ Circles, (Sparks) Adwords Chat, Translate Checkout Voice, Android Market Hangouts, +1 Button Huddle PostRank (Analytics) Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.)Source: G. Grover, Steal ThunderVersion 3.0, 7-26-11
  • 10. Circles are the new segmentation and collaboration tool. 1rst Gen 2nd Gen Hangouts Circles 3rd Gen Video Conferencing/Webinars Document Sharing Screen Sharing Whiteboards
  • 11. “Those crazy kids at Google, their ironic metaphors,and renting a Wave pool to celebrate Google+.” -Christian Adams, Minds On
  • 12. Symmetric SharingYou Facebook MeYou Twitter MeGoogle’s Asymmetric SharingYou Me
  • 13. http://thefuturebuzz.com/2009/08/19/social-seo-strategy/
  • 14. Social Search is about organic relevancy and improving results. - Amit Singhal, Google
  • 15. Websites Using Googles +1 Button Get 3.5x the Google+ Visits -Hubspot 50% more than Twitter -Rand Fishkin, SEOMoz.org Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits- Data.aspx#ixzz1UqNewnYw
  • 16. Does it replace your blog?
  • 17. The Answer is: No
  • 18. Gaming......it’s coming ....is here.
  • 19. Business Pages/Verified ProfilesThis is my daughter’s wallpaper. Justin Bieber/Lady Gaga I swear.
  • 20. Pros Cons• #1 Search Engine • Recreating Your Social Graph• Free SaaS applications • Duplicate Content Filtering• Hashtags / Real-Time Search • Comment Filtering (Mute Post)• Open API (Partial) • Target Marketing (Yes, but No)• Better Conversations/Communication • No Events (Yet)• Relevancy • No Polling (Yet)• Better Business Pages • Pseudonyms (Yet)• Better Market Segmentation• Better Ad Service• Decreased Bounce Rates (GUI)• Privacy Controls• Responsive Project Team
  • 21. Guides Mashable’s Guide to Google+ Google+ How-To DocumentLifehacker’s Make The Most of Google+ +forGoogle What’s New in Google+ Circle Sunday GPlus Resource Profile Link Shorteners PlusYa gplus.to Member Directories Social Statistics Google+ Counter Recommended Users Group.as gglpls Find People On Plus Extensions Surplus Google Plus Me PhotoZoom Start Google Plus Usability Boost Plus Minus Reply To Author Publish Sync
  • 22. http://thebiggandbusiness.comhttp://googleblog.blogspot.com
  • 23. Keys To Success• Circles• Search• Simplicity• Apps• Ecosystem
  • 24. KEY TAKEAWAYS UNDERSTAND BEHAVIOR, NOT TECHNOLOGY
  • 25. Christian Adamschristian.adams@mindson.com740.548.1645 x 105Google+@christiangadams Marketing Smart Creativity Communications http://mindson.com