Social media analytics_itu_20120416
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Social media analytics_itu_20120416

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Guest lecture given on the 16th of April, 2012 at the IT-University in Copenhagen, Denmark.

Guest lecture given on the 16th of April, 2012 at the IT-University in Copenhagen, Denmark.

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Social media analytics_itu_20120416 Social media analytics_itu_20120416 Presentation Transcript

  • This  presenta,on  where  given  at  a  guest   lecture  at  the  IT-­‐University  of  Copenhagen   For  more  on  ITU  go  to  ITU.dk   Social  Media  Analy3cs   April  2012  Page 1 | © 2012 MINDJUMPERS. All rights reserved.
  • Social  Media  Analy3cs   Objec3ve  of  the  lecture  To  share  how  Mindjumpers  work  with   social  analy,cs  with  our  clients   Page 2 | © 2012 MINDJUMPERS. All rights reserved.
  • Two  business  units  under  the  Social  Media  Group   Page 3 | © 2012 MINDJUMPERS. All rights reserved.
  • Mindjumpers – Social Media Agency•  The  agency  operates  in  Northern  Europe  with  a  main  presence  in  the  Nordic      •  Have  in  just  3  years  become  a  leading  full  service  social  media  agency  in  the  Nordics    •  Profitable  and  based  on  organic  growth    •  Key  offering  is  to  help  companies  and  brands  organize,  manage  and  engage  in  social   media     Page 4 | © 2012 MINDJUMPERS. All rights reserved.
  • We  enable  companies  to  strategic  develop  and  execute  interna3onal  social   media  ini3a3ves  in  a  structured,    quality  assured  and  cost  effec3ve  way   across  markets  with  focus  on  crea3ng  effect  and  value   Page 5 | © 2012 MINDJUMPERS. All rights reserved.
  • Securing  offering  through  proven  and  structured  process   Organize   •  Secure  quality  and  best  prac3ce  in   community  management  across   markets/countries   Manage  &  Measure   •  Secured  through  training,  procedures,   guides,  manuals  and  key  performance   measurement   Engage   •  Secure     •  Brand  consistent   •  Social  media  authen3c   •  High  responsive   •  Na3ve  speaking   •  Quality  assured   …  Community  management     Page 6 | © 2012 MINDJUMPERS. All rights reserved.
  • ”Technologies  which   facilitate  online  interac8on   between  people”      Page 7 | © 2012 MINDJUMPERS. All rights reserved.
  • What  is  big  data?    Every  day,  we  create  2.5  quin3llion  bytes  of  data  —  so  much  that  90%  of  the  data  in  the  world  today  has  been  created  in  the  last  two  years  alone.  This  data  comes  from  everywhere:  sensors  used  to  gather  climate  informa3on,  posts  to  social  media  sites,  digital  pictures  and  videos,  purchase  transac3on  records,  and  cell  phone  GPS  signals  to  name  a  few.  This  data  is  big  data.       Page 8 | © 2012 MINDJUMPERS. All rights reserved.
  • Social  Data…   (Business  intelligence)   250  million  daily  posts  on  twi^er,  a  2,000  percent  increase  in  just  two  years    Facebook  have  845  million  ac3ve  users  at  the  end  of  December  2011—and  more  than  425  million  of  them   use  the  site  daily.   Source:   ’Ac3onable  Social  Analy3cs’,  white  paper  by  Awareness  Inc.,  April  2012     Page 9 | © 2012 MINDJUMPERS. All rights reserved.
  • Defini3on  of  Social  Analy3cs?  Intelligence   Insights  –  Data  mining   Performance  measurement   Metrics   ROI   Repor3ng   Page 10 | © 2012 MINDJUMPERS. All rights reserved.
  • ACTIONABLE SOCIAL ANALYTICS: ACTIONABLE SOCIAL ANALYTICS:From Social Media Metrics to Business Insights From Social Media Metrics to Business Insights APRIL 2012 SOCIAL 1 Page 11 | © 2012 MINDJUMPERS. All rights reserved.
  • Analy,cs  experts  have  developed  consensus  around  the   defini,on  of  social  analy,cs.       Jim  Sterne,  the  author  of  Social  Media  Metrics,  defines  social   media  analy,cs  as  “the  study  of  social  media  metrics  that   help  drive  business  strategy.”     Jonas  Klit  Nielsen,  managing  partner  at  Mindjumpers,  one  of   the  premier  social  marke,ng  agencies  in  Europe,  agrees  and   adds  that  social  analy,cs  is  “the  ability  to  analyze   performance  of  social  media  ini8a8ves  and  social  data  for   business  intelligence.”       Connie  Bensen,  senior  manager,  community  strategy  and   execu,on  at  Dell,  provides  a  slightly  different  defini,on:   “Social  analy8cs  consists  of  web  analy8cs,  engagement,  and   revenue  generated  from  social.”  In  her  view,  the  web   analy,cs  and  engagement  metrics  direct  marke,ng  decisions   and  direc,ons,  while  new  customer  acquisi,on  rates,  shorter   customer  acquisi,on  ,me  and  higher  lead  conversion  rates  are   among  the  top  sales  effec,veness  metrics.     Source:  Ac,onalbe  Social  Analy,cs,  April  2012,  Awarness  inc.        Page 12 | © 2012 MINDJUMPERS. All rights reserved.
  • Page 13 | © 2012 MINDJUMPERS. All rights reserved.
  • Social  insight  and  measurement     Strategic  dashboard  to  gain  insights  on  our  brands  and  consumers     and  the  performance  of  our  social  strategy  and  ini3a3ves    Buzz  tracking   Plagorm  API   Campaign   Offline   Web  analy3c   (real  3me)   Data  Mining   performance   ATL  &  BTL   Listen  &   Social   Content   SEO   Sales   analyse   Profiling   Monitor   Trend  mining   Ads   Traffic   Reputa3on   Apps   Benchmark   Loyalty   (Plagorm/device)   Page 14 | © 2012 MINDJUMPERS. All rights reserved.
  • The Value PropositionPage 15 | © 2012 MINDJUMPERS. All rights reserved.
  • The StrategyPage 16 | © 2012 MINDJUMPERS. All rights reserved.
  • Set clear objectives, targets and KPI´s Page 17 | © 2012 MINDJUMPERS. All rights reserved.
  • Deploy and analyse on Accelerators to reach your KPI´s   Page 18 | © 2012 MINDJUMPERS. All rights reserved.
  • Page 19 | © 2012 MINDJUMPERS. All rights reserved.
  • Plagorm  API  &  Partnership   Example: Facebook Page 20 | © 2012 MINDJUMPERS. All rights reserved.
  • Social  Profiling   -­‐  Interests   -­‐  Compe3tors,  Movies,  Series,  Actors,  Sports     -­‐  How  omen  do  they  interact  with  us?   -­‐  Sen3ment   -­‐  Influence  -­‐  Friends  of  fans     Page 21 | © 2012 MINDJUMPERS. All rights reserved.
  • Buzz  –  Tracking       Page 22 | © 2012 MINDJUMPERS. All rights reserved.
  • Campaign  performance  (benchmark)   Page 23 | © 2012 MINDJUMPERS. All rights reserved.
  • Page 24 | © 2012 MINDJUMPERS. All rights reserved.
  • Page 25 | © 2012 MINDJUMPERS. All rights reserved.
  • Repor3ng  levels   Overall performance Business units on growth and performance Detailed cross brands on performance Local Market specific reporting Insight topic reporting Page 26 | © 2012 MINDJUMPERS. All rights reserved.
  • Just Write on our wall jum p e rs om/Mind bo ok.c Face ump ers @Mindj om/blog ers.c ind jump M Page 27 | © 2012 MINDJUMPERS. All rights reserved.