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My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
My newsday norway_20120419
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My newsday norway_20120419

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Presentation given at MyNewsDay in Oslo April 19th 2012 - "Is social media transforming the PR industry?"

Presentation given at MyNewsDay in Oslo April 19th 2012 - "Is social media transforming the PR industry?"

Published in: Business, News & Politics
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  • 1. April  2012  Page 1 | © 2012 MINDJUMPERS. All rights reserved.
  • 2. Discussion   Ques2ons   Feedback   Input     #MNDAY     @klit_nielsen     Page 2 | © 2012 MINDJUMPERS. All rights reserved.
  • 3. Is  Social  Media  transforming   tradi2onal  PR?   Page 3 | © 2012 MINDJUMPERS. All rights reserved.
  • 4. Page 4 | © 2012 MINDJUMPERS. All rights reserved.
  • 5. Mindjumpers – Social Media Agency•  The  agency  operates  in  Northern  Europe  with  a  main  presence  in  the  Nordic      •  Have  in  just  3  years  become  a  leading  full  service  social  media  agency  in  the  Nordics    •  Profitable  and  based  on  organic  growth    •  Key  offering  is  to  help  companies  and  brands  organize,  manage  and  engage  in  social   media     Page 5 | © 2012 MINDJUMPERS. All rights reserved.
  • 6. We  enable  companies  to  strategic  develop  and  execute  interna2onal  social   media  ini2a2ves  in  a  structured,    quality  assured  and  cost  effec2ve  way   across  markets  with  focus  on  crea2ng  effect  and  value   Page 6 | © 2012 MINDJUMPERS. All rights reserved.
  • 7. Securing  offering  through  proven  and  structured  process   Organize   •  Secure  quality  and  best  prac2ce  in   community  management  across   markets/countries   Manage  &  Measure   •  Secured  through  training,  procedures,   guides,  manuals  and  key  performance   measurement   Engage   •  Secure     •  Brand  consistent   •  Social  media  authen2c   •  High  responsive   •  Na2ve  speaking   •  Quality  assured   …  Community  management     Page 7 | © 2012 MINDJUMPERS. All rights reserved.
  • 8. Image by gsfc used with Attribution as directed by Creative Commons http://www.flickr.com/photos/gsfc/4422729133Your  World  is  Transforming..   Page 8 | © 2012 MINDJUMPERS. All rights reserved. 8  
  • 9. ”Technologies  which   facilitate  online  interac8on   between  people”      Page 9 | © 2012 MINDJUMPERS. All rights reserved.
  • 10. What  is  big  data?          Every  day,  we  create  2.5  quin2llion  bytes  of  data  —  so  much  that  90%  of  the  data  in  the  world  today  has  been  created  in  the  last  two  years  alone.  This  data  comes  from  everywhere:  sensors  used  to  gather  climate  informa2on,  posts  to  social  media  sites,  digital  pictures  and  videos,  purchase  transac2on  records,  and  cell  phone  GPS  signals  to  name  a  few.  This  data  is  big  data.       Page 10 | © 2012 MINDJUMPERS. All rights reserved.
  • 11. Intelligence   Page 11 | © 2012 MINDJUMPERS. All rights reserved.
  • 12. The  Death  of  Tradi2onal  PR?   Page 12 | © 2012 MINDJUMPERS. All rights reserved.
  • 13. Page 13 | © 2012 MINDJUMPERS. All rights reserved.
  • 14. Page 14 | © 2012 MINDJUMPERS. All rights reserved.
  • 15. Page 15 | © 2012 MINDJUMPERS. All rights reserved.
  • 16. Page 16 | © 2012 MINDJUMPERS. All rights reserved.
  • 17. Page 17 | © 2012 MINDJUMPERS. All rights reserved.
  • 18. Page 18 | © 2012 MINDJUMPERS. All rights reserved.
  • 19. Page 19 | © 2012 MINDJUMPERS. All rights reserved.
  • 20. Page 20 | © 2012 MINDJUMPERS. All rights reserved.
  • 21. Companies  are  becoming   media  outlets.  Page 21 | © 2012 MINDJUMPERS. All rights reserved.
  • 22. Social  Brands  Build  Sustainable  Rela2onships   Why  not  take  advantage  of  the  impressions  you  have  already  made?     Build  and  strengthen  the  rela2onships  you  have  already  established…     Inves2ng  resources  in  building   Spending  on  tradi2onal   social  communi2es.  Growth  in   media/campaigns.  You  create   community  base  as   awareness  about  you  brand  or   Community  members  share   product  in  a  limited  period     and  become  ambassadors     Page 22 | © 2012 MINDJUMPERS. All rights reserved.
  • 23. 2007  Page 23 | © 2012 MINDJUMPERS. All rights reserved.
  • 24. Des2na2on  to  Distribu2on..  Page 24 | © 2012 MINDJUMPERS. All rights reserved.
  • 25. Marke2ng  needs  to  think  in  editorial  processes     Page 25 | © 2012 MINDJUMPERS. All rights reserved.
  • 26. You  are  not  the  King   Involve   Dialog  Page 26 | © 2012 MINDJUMPERS. All rights reserved.
  • 27. INTEGRATE   INTEGRATE   INTEGRATE   INTEGRATE    INTEGRATE   Page 27 | © 2012 MINDJUMPERS. All rights reserved.
  • 28. 725+  inspira2onal  ar2cles  on  social  media  business  @  Mindjumpers.com/blog   Page 28 | © 2012 MINDJUMPERS. All rights reserved.

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