Best Practice Social Media Bt B

5 Best Practices B2B companies have on how gained value by using Social Media

Social networks and online communities offer great possibilities for organisations and companies to connect with new and existing users, customers, supporters, donors etc.

Social media has a global scope and each person you connect with has the power to pass your message on and to become an ambassador for your cause.

Compared to other media, running campaigns on social media is cheap. All you need is time and consistency along with a few good ideas and a good knowledge about how people interact on social media.

Social media allows your organisation to be open and transparent. You are in the unique position of possessing stories that require no spin or false marketing in order to make an impact.

Social Media is not only for consumer driven companies – it’s also for business driven companies. Here are 5 best practices on how b2b companies have gained value by using social media.

Company Results Cisco - World leader in networking that transforms how Rated as number one website in the world because of people connect, communicate and collaborate. how they involve and interact with their clients 44,109 fans on Facebook Target Group Small Business Costumer Enterprise Service Provider Government Education Purpose Help costumers Get feedback and ideas Implementation Engage with open website and blog Involve B2B clients and interact at their Facebook page.

www. Company: Piper (aircraft manufacturer) Purpose: Promote the new lightweight $ 140,000 Piper Sport Aircraft Target Group: Companies and organisations Campaign: With a week until launch the company initiated a social media campaign, revolving around a low-budget video featuring passionate engineers and amateur pilots. The launch was supported by Twitter and Facebook activities and an online shop. Results: •  Community on Facebook grew within 3 hours from launch •  7,000 views on the video within a week •  Currently 8,700 fans on Facebook •  1 plane was purchased online within the first week

www. Company: Marketo (lead management software) Purpose: Product promotion / Sales boost Target Group: Companies and organisations Campaign: With the Marketo blog as the anchor, the company launched its lead management programme via a social media promotion campaign, using Twitter, Facebook, and Youtube as main channels. Results: •  400 clients signed within 2 years, at approx. $30,000 per client per year •  Marketo has become one of the fastest growing software companies in the US www .

Company: Scania Purpose: Create a community for Scania Lorry/ Truck www. drivers. Target Group: Professional Lorry/ Truck drivers Campaign: Through Tribesourcing, Scania has been able to gather a community where content, information, competitions etc. create interaction and engagement between Scania and its members. Results: •  1,828 fans on Facebook •  904 followers on Twitter •  23,357 channel views on Youtube •  Youtube subscribers: 549

www. Company: Image Communications Campaign: The advertising agency called Image Communications wanted to rebrand the company and give it a new name that matched the company better. In doing it they created a Help Us Name Us contest. On a website, visitors could enter their ideas and the winner would receive a prize. People could follow the process through their twitter profile. www.helpusnameus.com Purpose: Branding the company and promote its new company name. Results: •  The contest reached participants from 52 countries and 6 continents. •  The company received thousands of names in only two weeks. •  The company saved time and costs in relying on their online community

s mper Mi ndju e Wh o ar Our main area of expertise lies within strategic counseling, development and implementation of social media solutions, initiated to create value for companies and organizations www.mindjumpers.com www.twitter.com/mindjumpers www.facebook.com/mindjumpers contact@mindjumpers.com

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Best Practice Social Media Bt B

by Mindjumpers on Mar 30, 2010

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