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Presentation by Aurélie Pols, Siobhan MacDermott, Erika Mann and Florian Stahl at the IAPP European Data Protection Conference held in Brussels in December 2013.
Privacy faces new business challenges on a daily basis, induced by rapid technological evolution as legislation pains at keeping up to date. Many of these digital developments, like analytics, big data, mobile, social networks and other future trends remain misunderstood by businesses, legislators and citizens for various reasons, leading to the proposal of the EU General Data Protection Regulation (GDPR). This session explores some of these topics from a privacy and business perspective, including the influence of the GDPR. Specifically, we’ll look at social networks, with their often non-transparent business model to optimise the sale of contextual advertising by analyzing user behavior. It appears that people with higher levels of education tend to understand the related privacy issues better and avoid posting sensitive information or abstain from using social networks as a whole, which results in a kind of discrimination. Additionally, we’ll put digital analytics best practices, big data feeds and flows between tools and continents, mainly linked to cloud computing, in parallel with legislation, and show which steps to undertake for legal compliance, how to train for data protection and how to assure minimal liability now and in the future.