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Spain & Web Analytics. Get over your inferiority complex
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Spain & Web Analytics. Get over your inferiority complex

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Ponencia de René Dechamps, CEO en Mind Your Analytics, para el evento de profesionales de analítica web "Practitioner Web Analytics 2012" (Barcelona), acerca de las expectativas, debilidades y …

Ponencia de René Dechamps, CEO en Mind Your Analytics, para el evento de profesionales de analítica web "Practitioner Web Analytics 2012" (Barcelona), acerca de las expectativas, debilidades y oportunidades de futuro España, desde el punto de vista de la tecnología y la analítica web y digital.
Para más información: www.mindyouranalytics.com

Mind Your Analytics CEO, René Dechamps´ presentation (in Practitioner Web Analytics 2012 event) about expectations, weaknesses and future opportunities in Spain, from the point of view of technology and digital analytics.
Further information: www.mindyouranalytics.com

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  • No hace falta thener un doctorado para copiar datos de XLS
  • Anecdota Blog de Gemma
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    • 1. Spain & Web AnalyticsGet over your inferiority complexPractitioner WA, Barcelona, 14 de Marzo de 2012
    • 2. About01 My wife, my company and I © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 3. Una pregunta…Page  3 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 4. SofiaPage  4 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 5. Mi mujer: Aurélie Pols Holandesa Analista Web 13 años Co-fundadora OX2 Top 10 Blogs Avinash Kaushik Socia de Eric T. Peterson WAD Socia de Mind Your Analytics @AureliePolsPage  5 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 6. Mi empresa: Mind Your Analytics Fundadores @sorprendida @AureliePols @rdoPage  6 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 7. Asesor y accionista de Mind Your Analytics @avinashPage  7 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 8. Mi empresa: Mind Your Analytics 1 semana Equipo de 7 personas Consultoría de negocio en Analítica Web No implantamos productos No representamos proveedoresPage  8 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 9. ¿Quién es René? Emprendedor Belga Internet desde 1995 2003 Creación de OX2 (venta 2008) Fundador de Mind Your Analytics WAA - diversos roles Profesor Kschool: Master AW: Objetivos y KPIs No soy analista webPage  9 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 10. About02 Today’s presentation © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 11. Objetivos de la presentación Explicar - las oportunidades y amenazas que existen en España - la oportunidad de futuro de la Analítica Web en este país y como podemos entre todos aportar nuestro granito de arena al progreso de la situación actual de España. Pero antes de empezar…Page  11 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 12. Me encantala cocina © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 13. La Analítica Web escomo la cocina © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 14. Cocinas © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 15. Cocineros © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 16. Spain03 Where are you? © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 17. Page  17 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 18. Page  18 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 19. Tasa de paroPage  19 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 20. Tasa de paro -25 añosPage  20 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 21. Salario medioPage  21 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 22. Spain04 Opportunities and threats © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 23. Threats Rigidez del mercado laboral Falta de procesos (flexibilidad) Generación NiMi Empresas lideradas por dinosaurios No hay cultura emprendedora No hablamos idiomas Isidoro Alvarez Alvarez - 76 Juan Roig Alfonso - 63Page  23 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 24. Oportunidades Hay mucha mano de obra disponible Tecnológicamente educados Capacidad de adaptación Grandes empresas nacionales Castellano: uno de los principales idiomas Apertura fácil hacia LATAM Crecimiento eCommercePage  24 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 25. Spain What about the05 internet and new technologies? © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 26. Internet en EspañaPage  26 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 27. El móvil en EspañaPage  27 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 28. 06 Your opportunity © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 29. Data is the New OilPage  29 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 30. Trabajo de/con futuro: Data Scientist“A shortage of the analytical and managerial talent necessary to makethe most out of big data is a significant and pressing challenge and onethat companies and policy makers can begin to address in the near term.The United States alone faces a shortage of 140.000 to 190.000 peoplewith deep analytical skills as well as 1.5 million managers and analysts toanalyse big data and make decisions based on their findings.The shortage of talent is just the beginning.”McKinsey Global Institute “Big data: the next frontier for innovation,competition, and productivity”, McKinsey & Company, 2011Page  30 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 31. Oportunidad para España España se puede convertir en el El Dorado del análisis La capacidad de adaptación y la creatividad españolas son perfectas para la tarea de análisisPage  31 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 32. Vuestra oportunidad Convertíos en Analístas y ayudad a empresas a ser más competitivas en el canal Internet Requisito: ¡Aprended inglés!Page  32 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 33. Demanda de ‘data scientists’ en 5 años Source: EMC Data Scientist Report 2011Page  33 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 34. Mejor fuente de talento ‘data science’ Source: EMC Data Scientist Report 2011Page  34 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 35. Faltan principalmente PERSONAS Source: EMC Data Scientist Report 2011Page  35 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 36. No hay competencia: ¡Compartid! Source: EMC Data Scientist Report 2011Page  36 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 37. Homo Datus… Source: EMC Data Scientist Report 2011Page  37 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 38. ¿Con quién trabaja un data scientist? Source: EMC Data Scientist Report 2011Page  38 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 39. Sed exigentes con vuestra carrera profesionalPage  39 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 40. Consultant’s07 mission © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 41. Misión de los consultores Educar el mercado y ayudarlo a avanzar Hacer la tarta más grandePage  41 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 42. The way08 forward © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 43. Conclusions eMetrics San Francisco Big data, big insights, big action Visual storytelling From data integration to holistic business goals From web to digital analytics From data is everywhere … To the Internet of ThingsPage  43 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 44. Can a country’s online mood predict unemployment spikes?Page  44 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 45. ¿Cómo aportamos nuestro granito de arena? Formación: KSchool Blog posts Libro Gemma: “El Arte de Medir” Próximamente: - Sección knowledge en MindYourAnalytics.comPage  45 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 46. Future rocks!Page  46 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 47. Bonus08 Cases & anecdotes © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 48. Tu mejor arma de venta: ¡Cuenta una historia! Storage Npower Executive Education Scotland Car Maker New York Times Periódico Sueco SUN Yahoo! Ebay 300+300Page  48 © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 49. Thank you foryour attention!Any Questions? © Mind Your Analytics S.L. – www.MindYourAnalytics.com
    • 50. René Dechamps Otamendi CEO – Mind Your Analytics Twitter: @rdo Email: rene@mindyouranalytics.com Web: www.mindyouranalytics.com Enviadme un email para obtener una copia de la presentación © Mind Your Analytics S.L. – www.MindYourAnalytics.com

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