Complete List! MindTouch Presents the 25 Most Influential Content Strategists
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Complete List! MindTouch Presents the 25 Most Influential Content Strategists

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At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we ...

At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a list of the 25 Most Influential Content Strategists – our look at the next “Rock Stars” in the industry. This presentation includes the entire Top 25. Originally, #’s 25-11 were released before the conference and then the Top 10 was announced onstage at LavaCon.

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Complete List! MindTouch Presents the 25 Most Influential Content Strategists Complete List! MindTouch Presents the 25 Most Influential Content Strategists Presentation Transcript

  • MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists
    The Next Corporate Rock Stars
  • Why Did We Build This List?
    Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and
    ultimately, most importantly, create engaged communities.
  • How Did We Arrive at the Top 25?
    Working together, MindTouch
    and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists
    View slide
  • How Did We Arrive at the Top 25?
    We measured reach….
    View slide
  • How Did We Arrive at the Top 25?
    … and influence
  • How Did We Arrive at the Top 25?
    We also considered how often they drive new conversations on Content Strategy…
  • How Did We Arrive at the Top 25?
    …and their involvement with standards bodies
  • How Did We Arrive at the Top 25?
    With an objectiveweighting and scoringsystem, we built our list.
  • And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars
  • Number 25
    Jennifer Palmer
    Creative Lead, Content Strategist
    Walt Disney Parks and Resorts Online
  • Number 24
    Sarah Ellen Nelson
    Close2Open
  • Number 23
    Maxwell Hoffman
    Director at Globalization Partners International
    maxwellhoffman
  • Number 22
    Sarah Marx Cancilla
    Content Strategy, Facebook
  • Number 21
    Ruth Kaufman
    Digital Strategist
    Razorfish
    mapkid
  • Number 20
    CorinneSchmid, ECMm
    Director, Product Marketing
    Open Text
    itzCorinne
  • Number 19
    Anne Handley
    Chief Content Officer
    MarketingProfs.com
    MarketingProfs
  • Number 18
    Robert Rose
    Founder, Chief Trouble Maker
    Big Blue Moose
    Robert_Rose
  • Number 17
    Elena Melendy
    Web Content Strategist
    Emelendy
  • Number 16
    Garth Von Buchholz 
    Usability Design
    UsabilityDesign
  • Number 15
    Joe Gollner
    www.gollner.ca
    joegollner
  • Number 14
    Lisa Welchman
    Founding Partner, WelchmanPierpoint
    lwelchman
  • Number 13
    Seth Gottleib
    Content Here Blog
  • Number 12
    Rachel Lovinger
    Content Strategy
    Razorfish
    rlovinger
  • Number 11
    Leen Jones
    Winning Content
  • And now…the Top 10 Most Influential Content Strategists, the Next Corporate Rock Stars
  • Number 10
    Sarah O’Keefe
    Principal
    Scriptorium
    @sarahokeefe
  • Number 9
    Bill Trippe
    Vice President, Content StrategiesGilbane
    Billtrippe
  • Number 8
    RahelBailie
    Intentional Design, Inc
    rahelab
  • Number 7
    Jeffrey MacIntyre
    Predicate, LLC
    jeffmacintyre
  • Number 6
    Scott Abel
    The Content Wrangler
    scottabel
  • Number 5
    Ann Rockley
    The Rockley Group
    arockley
  • Number 4
    Brian Clark
    Copy Blogger
    CopyBlogger
  • Number 3
    Krista Stevens
    On Behalf of,
    A List Apart
    KristaStevens
  • We’re down to the Top 2…let’s do this…I think people are going to be surprised…
  • Number 2
    Kristina Halvorson
    CEO, Brain Traffic
    halvorson
  • …and now…the moment we’ve all been waiting for…the Most Influential Content Strategist is…
  • Isn’t this how the Sopranos ended?
  • …ok no more kidding around…the Most Influential Content Strategist is…
  • Number 1
    Joe Pulizzi
    Junta42
    juntajoe
  • Congratulations to all of the Top 25! Check out the MindTouch Blog for a copy of this presentation, as well as a list of honorable mentions!
  • Want to learn more about content strategy and creating communities around your online documentation?
    Visit www.mindtouch.com