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Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
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Complete List! MindTouch Presents the 25 Most Influential Content Strategists

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At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a …

At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a list of the 25 Most Influential Content Strategists – our look at the next “Rock Stars” in the industry. This presentation includes the entire Top 25. Originally, #’s 25-11 were released before the conference and then the Top 10 was announced onstage at LavaCon.

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  • 1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists<br />The Next Corporate Rock Stars<br />
  • 2. Why Did We Build This List? <br />Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and <br />ultimately, most importantly, create engaged communities. <br />
  • 3. How Did We Arrive at the Top 25? <br />Working together, MindTouch <br />and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists<br />
  • 4. How Did We Arrive at the Top 25? <br />We measured reach….<br />
  • 5. How Did We Arrive at the Top 25? <br />… and influence<br />
  • 6. How Did We Arrive at the Top 25? <br />We also considered how often they drive new conversations on Content Strategy…<br />
  • 7. How Did We Arrive at the Top 25? <br />…and their involvement with standards bodies<br />
  • 8. How Did We Arrive at the Top 25? <br />With an objectiveweighting and scoringsystem, we built our list.<br />
  • 9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars<br />
  • 10. Number 25 <br />Jennifer Palmer<br />Creative Lead, Content Strategist<br />Walt Disney Parks and Resorts Online<br />
  • 11. Number 24 <br />Sarah Ellen Nelson<br />Close2Open<br />
  • 12. Number 23 <br />Maxwell Hoffman<br />Director at Globalization Partners International<br />maxwellhoffman<br />
  • 13. Number 22 <br />Sarah Marx Cancilla<br />Content Strategy, Facebook<br />
  • 14. Number 21 <br />Ruth Kaufman<br />Digital Strategist<br />Razorfish<br />mapkid<br />
  • 15. Number 20 <br />CorinneSchmid, ECMm<br />Director, Product Marketing<br />Open Text<br />itzCorinne<br />
  • 16. Number 19 <br />Anne Handley<br />Chief Content Officer<br />MarketingProfs.com<br />MarketingProfs<br />
  • 17. Number 18 <br />Robert Rose<br />Founder, Chief Trouble Maker<br />Big Blue Moose<br />Robert_Rose<br />
  • 18. Number 17 <br />Elena Melendy<br />Web Content Strategist <br />Emelendy<br />
  • 19. Number 16 <br />Garth Von Buchholz <br />Usability Design<br />UsabilityDesign<br />
  • 20. Number 15 <br />Joe Gollner<br />www.gollner.ca<br />joegollner<br />
  • 21. Number 14 <br />Lisa Welchman<br />Founding Partner, WelchmanPierpoint<br />lwelchman<br />
  • 22. Number 13 <br />Seth Gottleib<br />Content Here Blog<br />
  • 23. Number 12 <br />Rachel Lovinger<br />Content Strategy<br />Razorfish<br />rlovinger<br />
  • 24. Number 11 <br />Leen Jones<br />Winning Content<br />
  • 25. And now…the Top 10 Most Influential Content Strategists, the Next Corporate Rock Stars<br />
  • 26. Number 10 <br />Sarah O’Keefe<br />Principal<br />Scriptorium <br />@sarahokeefe<br />
  • 27. Number 9 <br />Bill Trippe<br />Vice President, Content StrategiesGilbane<br />Billtrippe<br />
  • 28. Number 8 <br />RahelBailie<br />Intentional Design, Inc<br />rahelab<br />
  • 29. Number 7 <br />Jeffrey MacIntyre<br />Predicate, LLC<br />jeffmacintyre<br />
  • 30. Number 6 <br />Scott Abel<br />The Content Wrangler<br />scottabel<br />
  • 31. Number 5 <br />Ann Rockley<br />The Rockley Group<br />arockley<br />
  • 32. Number 4 <br />Brian Clark<br />Copy Blogger<br />CopyBlogger<br />
  • 33. Number 3 <br />Krista Stevens<br />On Behalf of, <br />A List Apart<br />KristaStevens<br />
  • 34. We’re down to the Top 2…let’s do this…I think people are going to be surprised…<br />
  • 35. Number 2 <br />Kristina Halvorson<br />CEO, Brain Traffic<br />halvorson<br />
  • 36. …and now…the moment we’ve all been waiting for…the Most Influential Content Strategist is…<br />
  • 37. Isn’t this how the Sopranos ended? <br />
  • 38. …ok no more kidding around…the Most Influential Content Strategist is…<br />
  • 39. Number 1 <br />Joe Pulizzi<br />Junta42<br />juntajoe<br />
  • 40. Congratulations to all of the Top 25! Check out the MindTouch Blog for a copy of this presentation, as well as a list of honorable mentions!<br />
  • 41. Want to learn more about content strategy and creating communities around your online documentation? <br />Visit www.mindtouch.com<br />

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