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Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
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Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists

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In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This …

In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This presentation is a sneak peek at the Top 25, a list of #'s 25-11.

The Top 10 will be announced at LavaCom, part of Mark Fidelman's keynote on October 1, 2010. Check back here for an updated version of this presentation after that date.

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Transcript

  • 1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists
    The Next Corporate Rock Stars
  • 2. Why Did We Build This List?
    Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and
    ultimately, most importantly, create engaged communities.
  • 3. How Did We Arrive at the Top 25?
    Working together, MindTouch
    and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists
  • 4. How Did We Arrive at the Top 25?
    We measured reach….
  • 5. How Did We Arrive at the Top 25?
    … and influence
  • 6. How Did We Arrive at the Top 25?
    We also considered how often they drive new conversations on Content Strategy…
  • 7. How Did We Arrive at the Top 25?
    …and their involvement with standards bodies
  • 8. How Did We Arrive at the Top 25?
    With an objectiveweighting and scoringsystem, we built our list.
  • 9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars
  • 10. Number 25
    Jennifer Palmer
    Creative Lead, Content Strategist
    Walt Disney Parks and Resorts Online
  • 11. Number 24
    Sarah Ellen Nelson
    Close2Open
  • 12. Number 23
    Maxwell Hoffman
    Director at Globalization Partners International
    maxwellhoffman
  • 13. Number 22
    Sarah Marx Cancilla
    Content Strategy, Facebook
  • 14. Number 21
    Ruth Kaufman
    Digital Strategist
    Razorfish
    mapkid
  • 15. Number 20
    CorinneSchmid, ECMm
    Director, Product Marketing
    Open Text
    itzCorinne
  • 16. Number 19
    Anne Handley
    Chief Content Officer
    MarketingProfs.com
    MarketingProfs
  • 17. Number 18
    Robert Rose
    Founder, Chief Trouble Maker
    Big Blue Moose
    Robert_Rose
  • 18. Number 17
    Elena Melendy
    Web Content Strategist
    Emelendy
  • 19. Number 16
    Garth Von Buchholz 
    Usability Design
    UsabilityDesign
  • 20. Number 15
    Joe Gollner
    www.gollner.ca
    joegollner
  • 21. Number 14
    Lisa Welchman
    Founding Partner, WelchmanPierpoint
    lwelchman
  • 22. Number 13
    Seth Gottleib
    Content Here Blog
  • 23. Number 12
    Rachel Lovinger
    Content Strategy
    Razorfish
    rlovinger
  • 24. Number 11
    Leen Jones
    Winning Content
  • 25. Want to Meet the 10 Most Influential Content Strategists?
    Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon this year, during his keynote:
    Why Content Strategists are the Next Corporate Rock Stars
    Friday, October 1st at 11:45am
  • 26. Can’t Make LavaCon?
    Check out the MindTouch Blog on October 1st, 2010
    for the full Top 25 list
  • 27. Please visit http://mndt.ch/MT-LavaCon for the complete list of the Top 25 Most Influential Content Strategists
  • 28. Want to learn more about content strategy and creating communities around your online documentation?
    Visit www.mindtouch.com
  • 29. Acknowledgements
    @KristinneG, for building the ranking algorithm
    and
    @KatieAul, for the great information gathering

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