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Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists
 

Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists

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In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This ...

In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This presentation is a sneak peek at the Top 25, a list of #'s 25-11.

The Top 10 will be announced at LavaCom, part of Mark Fidelman's keynote on October 1, 2010. Check back here for an updated version of this presentation after that date.

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    Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists Presentation Transcript

    • MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists
      The Next Corporate Rock Stars
    • Why Did We Build This List?
      Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and
      ultimately, most importantly, create engaged communities.
    • How Did We Arrive at the Top 25?
      Working together, MindTouch
      and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists
    • How Did We Arrive at the Top 25?
      We measured reach….
    • How Did We Arrive at the Top 25?
      … and influence
    • How Did We Arrive at the Top 25?
      We also considered how often they drive new conversations on Content Strategy…
    • How Did We Arrive at the Top 25?
      …and their involvement with standards bodies
    • How Did We Arrive at the Top 25?
      With an objectiveweighting and scoringsystem, we built our list.
    • And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars
    • Number 25
      Jennifer Palmer
      Creative Lead, Content Strategist
      Walt Disney Parks and Resorts Online
    • Number 24
      Sarah Ellen Nelson
      Close2Open
    • Number 23
      Maxwell Hoffman
      Director at Globalization Partners International
      maxwellhoffman
    • Number 22
      Sarah Marx Cancilla
      Content Strategy, Facebook
    • Number 21
      Ruth Kaufman
      Digital Strategist
      Razorfish
      mapkid
    • Number 20
      CorinneSchmid, ECMm
      Director, Product Marketing
      Open Text
      itzCorinne
    • Number 19
      Anne Handley
      Chief Content Officer
      MarketingProfs.com
      MarketingProfs
    • Number 18
      Robert Rose
      Founder, Chief Trouble Maker
      Big Blue Moose
      Robert_Rose
    • Number 17
      Elena Melendy
      Web Content Strategist
      Emelendy
    • Number 16
      Garth Von Buchholz 
      Usability Design
      UsabilityDesign
    • Number 15
      Joe Gollner
      www.gollner.ca
      joegollner
    • Number 14
      Lisa Welchman
      Founding Partner, WelchmanPierpoint
      lwelchman
    • Number 13
      Seth Gottleib
      Content Here Blog
    • Number 12
      Rachel Lovinger
      Content Strategy
      Razorfish
      rlovinger
    • Number 11
      Leen Jones
      Winning Content
    • Want to Meet the 10 Most Influential Content Strategists?
      Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon this year, during his keynote:
      Why Content Strategists are the Next Corporate Rock Stars
      Friday, October 1st at 11:45am
    • Can’t Make LavaCon?
      Check out the MindTouch Blog on October 1st, 2010
      for the full Top 25 list
    • Please visit http://mndt.ch/MT-LavaCon for the complete list of the Top 25 Most Influential Content Strategists
    • Want to learn more about content strategy and creating communities around your online documentation?
      Visit www.mindtouch.com
    • Acknowledgements
      @KristinneG, for building the ranking algorithm
      and
      @KatieAul, for the great information gathering