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View more info at http://blog.mindswarms.com/analog-in-a-digital-world/
Next generation product developers and marketers must not forget the rich experiences people receive from their “old gen” product relationships. Although homes are filling with digital possessions, people still crave the touch, smell and immersive experience they get from their analog predecessor.
“Given that so much in our lives in now available in digital form, MindSwarms wanted to explore those products and objects which people purposefully choose to keep non-digital. The idea was to help better understand consumer preferences when it comes to technology development,” says Ryan Brill, Senior Project Manager at MindSwarms.
The study uncovered that people resist the digital form of the things they value most in their lives. Beyond human relationships, those in the study provided a varied list of items that they hope will never become completely digital.
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