Highlights For Women’s Day we decided to run #TWSS … a different angle from the regular women-related tags. #TWSS began trending at 2:20pm across India We received 1,117+ @mentions &621RT’s Gained an overall Outreach of 2,65,751 302 tweepsparticipated in the contest The hashtag trended all the way until the next day!
Why we chose #TWSS? Most brands played safe and used Woman, She or Lady in their contest hashtags… either that or created Cause-specific hashtags Based on Insights, we got in a widely popular term & gave it meaning via wit as well as towards meaning cause related outcome. People tweeted with a slapstick angle but also used it as a # to create some CSR effect. #MindShift