• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
304
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 8th March, 2013 #TWSSWomen’s Day Campaign campaign powered by: www.mindshiftinteractive.com
  • 2. Highlights For Women’s Day we decided to run #TWSS … a different angle from the regular women-related tags. #TWSS began trending at 2:20pm across India We received 1,117+ @mentions &621RT’s Gained an overall Outreach of 2,65,751 302 tweepsparticipated in the contest The hashtag trended all the way until the next day!
  • 3. Why we chose #TWSS? Most brands played safe and used Woman, She or Lady in their contest hashtags… either that or created Cause-specific hashtags Based on Insights, we got in a widely popular term & gave it meaning via wit as well as towards meaning cause related outcome. People tweeted with a slapstick angle but also used it as a # to create some CSR effect. #MindShift
  • 4. The IDEA!
  • 5. The Results! Impressions - 265,751 Audience Reach - 140,843621 Retweets
  • 6. Trends #TWSS began trending at 2:20pm until the next day!
  • 7. Took over trendsmap too..
  • 8. Overall we had 302 tweepsusing our hashtag
  • 9. Indirect Outreach via other brands
  • 10. #MindShiftGain insights on what works for your audiences before you set out to invest in something and the outcome is guaranteed to be legendary!
  • 11. Thank You campaign powered by: