Star Plus Survivor India Case Study

16,980 views

Published on

Star Plus Survivor India Case Study 2012

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
16,980
On SlideShare
0
From Embeds
0
Number of Embeds
15,118
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Star Plus Survivor India Case Study

  1. 1. SHOW: SURVIVOR INDIACampaign Duration: December 22, 2011 – January 7, 2012
  2. 2. Strategic route Phase 1: Screening Phase 2: Campaign Buzz Phase 3: Offline Integration
  3. 3. Phase I: Screening Party at Vie Lounge Invitation to Twitter Influencers and prominent bloggers 2 days for an Outreach towards +100 Influencers Special Interview Session with Tweeple & Bloggers Ask + Click Pix with ContestantsOfficial Screening + Contestant Introduction + Interactions = LIVE Engaging Event
  4. 4. Influencers @ Vie Lounge LIVE BLOGGING!
  5. 5. Outreach of over 1 Million in 3 days! Over 18 Twitter Influencers at the party +15 prominent entertainment & bollywood bloggers SurvivorIndia & StarPlus Outreach – 50K Influencer Outreach - 65K Frequency of Tweets – 5 per hour by each influencer!
  6. 6. HighlightsLive Tweeting during EventTrending in Mumbai+1,10,000 people outreach on Twittervia tweets and pictures within 4 hours Blog Posts = +30 Blog in 2 weeks Blog Views = 9 lakh
  7. 7. Exclusive Screening
  8. 8. Live Tweeting
  9. 9. Live Tweeting Live QnA
  10. 10. Blogger Outreach +25 Online Portals Online Portals Online Portals  Adgully.com  India.com  Audiencematters.com  Sulekha.com  Bestmediainfo.com  Smashits.com  Indiatelevision.com  MediaMughals.com  Indiatimes.com  TVMasala.com Top TV Portal  Rediff.com  Page3Bollywood.com  Bollywoodlife  Bollywoodcurry.com + Eight Entertainment/ TV PortalsThe above portals had a combined reach of over 5 Million
  11. 11. Adgully & Audience Matters
  12. 12. Rediff & Indiatimes.com
  13. 13. Phase II: Maintenance Phase• Khichdi Party Coverage• Pre-Buzz Tweets on Twitter
  14. 14. Khichdi Party Coverage Exclusive Coverage of the Khichdi Party was shared via Twitter Live Tweeting/ Pictures/ Quotes from Contestants
  15. 15. Pre-Buzz Tweets Countdown to the Show Interesting Facts/ Trivia about the Show, Island, Contestants, Host and international format were shared Started seeding #SurvivorIndia hash tag New Year - #ISurvived2011 by… RTs and Conversations with celebrities
  16. 16. Phase III: On Ground EventBuzz creationLIVE Digital WebcastTwitter Contests
  17. 17. Innovation On ground: Live Interactive Webcast  Tweets about the first ever LIVE Interactive Digital Webcast on Site & FB  Live Tweeting Schedule – 10:00 am onwards  Hourly contests from 1:00 pm – 9:00 pm  Questions regarding the show/format, along with winner announcements at the end of the hour  Tune In Updates for Webcast
  18. 18. Live Interactive Webcast
  19. 19. Consumers Speak!
  20. 20. Trending@SurvivorIndia Handle was amongst the most popular one’s on the day of the event
  21. 21. Most talked about keywords#SurvivorIndia Island wrestler Star Plus Catch Show Live Win Contest Philippines 22 Contestants 400 Survivor Webcast
  22. 22. Phase II & Phase III Reach – 1.2 MillionPhase III Live Webcast – + 10 Lakh viewsOutreach
  23. 23. Outreach metrics More than 3.5 Lakh Views in a Week 172 Followers Increase in 5 Hours
  24. 24. Sentiment Analysis +50% conversations garnered Positive Consumer Sentiments Engagement was at an all-time high
  25. 25. The outreach created right from the launch all the way until the 1st ever Live Interactive Webcast was mind- blowing! Star Plus is a perfect example of MindShift’s merger between Insights & Innovation to ensure optimum engagement. Exceeding client expectations & our own is what ensures we keep doing legendary work.Zafar RaisCEO, MindShift Interactive
  26. 26. Thank You. Get in touch! contact@mindshiftinteractive.com Zafar @ 9820071517 www.mindshiftinteractive.com

×