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Star Plus Survivor India Case Study

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Star Plus Survivor India Case Study 2012

Star Plus Survivor India Case Study 2012

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    Star Plus Survivor India Case Study Star Plus Survivor India Case Study Presentation Transcript

    • SHOW: SURVIVOR INDIACampaign Duration: December 22, 2011 – January 7, 2012
    • Strategic route Phase 1: Screening Phase 2: Campaign Buzz Phase 3: Offline Integration
    • Phase I: Screening Party at Vie Lounge Invitation to Twitter Influencers and prominent bloggers 2 days for an Outreach towards +100 Influencers Special Interview Session with Tweeple & Bloggers Ask + Click Pix with ContestantsOfficial Screening + Contestant Introduction + Interactions = LIVE Engaging Event
    • Influencers @ Vie Lounge LIVE BLOGGING!
    • Outreach of over 1 Million in 3 days! Over 18 Twitter Influencers at the party +15 prominent entertainment & bollywood bloggers SurvivorIndia & StarPlus Outreach – 50K Influencer Outreach - 65K Frequency of Tweets – 5 per hour by each influencer!
    • HighlightsLive Tweeting during EventTrending in Mumbai+1,10,000 people outreach on Twittervia tweets and pictures within 4 hours Blog Posts = +30 Blog in 2 weeks Blog Views = 9 lakh
    • Exclusive Screening
    • Live Tweeting
    • Live Tweeting Live QnA
    • Blogger Outreach +25 Online Portals Online Portals Online Portals  Adgully.com  India.com  Audiencematters.com  Sulekha.com  Bestmediainfo.com  Smashits.com  Indiatelevision.com  MediaMughals.com  Indiatimes.com  TVMasala.com Top TV Portal  Rediff.com  Page3Bollywood.com  Bollywoodlife  Bollywoodcurry.com + Eight Entertainment/ TV PortalsThe above portals had a combined reach of over 5 Million
    • Adgully & Audience Matters
    • Rediff & Indiatimes.com
    • Phase II: Maintenance Phase• Khichdi Party Coverage• Pre-Buzz Tweets on Twitter
    • Khichdi Party Coverage Exclusive Coverage of the Khichdi Party was shared via Twitter Live Tweeting/ Pictures/ Quotes from Contestants
    • Pre-Buzz Tweets Countdown to the Show Interesting Facts/ Trivia about the Show, Island, Contestants, Host and international format were shared Started seeding #SurvivorIndia hash tag New Year - #ISurvived2011 by… RTs and Conversations with celebrities
    • Phase III: On Ground EventBuzz creationLIVE Digital WebcastTwitter Contests
    • Innovation On ground: Live Interactive Webcast  Tweets about the first ever LIVE Interactive Digital Webcast on Site & FB  Live Tweeting Schedule – 10:00 am onwards  Hourly contests from 1:00 pm – 9:00 pm  Questions regarding the show/format, along with winner announcements at the end of the hour  Tune In Updates for Webcast
    • Live Interactive Webcast
    • Consumers Speak!
    • Trending@SurvivorIndia Handle was amongst the most popular one’s on the day of the event
    • Most talked about keywords#SurvivorIndia Island wrestler Star Plus Catch Show Live Win Contest Philippines 22 Contestants 400 Survivor Webcast
    • Phase II & Phase III Reach – 1.2 MillionPhase III Live Webcast – + 10 Lakh viewsOutreach
    • Outreach metrics More than 3.5 Lakh Views in a Week 172 Followers Increase in 5 Hours
    • Sentiment Analysis +50% conversations garnered Positive Consumer Sentiments Engagement was at an all-time high
    • The outreach created right from the launch all the way until the 1st ever Live Interactive Webcast was mind- blowing! Star Plus is a perfect example of MindShift’s merger between Insights & Innovation to ensure optimum engagement. Exceeding client expectations & our own is what ensures we keep doing legendary work.Zafar RaisCEO, MindShift Interactive
    • Thank You. Get in touch! contact@mindshiftinteractive.com Zafar @ 9820071517 www.mindshiftinteractive.com