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Smirnoff Espresso Meet
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Smirnoff Espresso Meet

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Smirnoff Espresso used the power of Social Media Influencers to launch their new product & MindShift Interactive teamed up to provide them with the right mix!

Smirnoff Espresso used the power of Social Media Influencers to launch their new product & MindShift Interactive teamed up to provide them with the right mix!

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Smirnoff Espresso Meet Smirnoff Espresso Meet Presentation Transcript

  • Influencer RelationsInfluencer Relations powered by
  • Brand ObjectiveAnnounce the launch of Smirnoff Espresso, their newflavoured Vodka, on Digital
  • What Did We Do?1. We got together people who loved to party, drink &basically have a good time, intelligently in two cities:Mumbai & Bangalore!2. Instead of the regular meetups, we decided toconduct an evening of Mixology with professionalMixologists, rightfully christening is The#Espressology Meet.3. We trained them all to make the right cocktails, withEspresso of course!
  • Event DayActivities
  • BangaloreCoffee Vodka BadgesBlind-folded tastingMixing it up!Event Highlights
  • MumbaiEvent Highlights
  • Influencers party with Smirnoff!
  • InfluencersTotal Outreach –1,71,52,00,000
  • InfluencersTotal Outreach – 8,32,05,75,000
  • Bloggers Total Outreach – 2,36,400
  • The Outreach Strategy11 Bloggers9 Facebookers14 Tweeps= +10 Mn Outreach
  • Interested in Influencer Relations?contact@mindshiftinteractive.comwww.mindshiftinteractive.com