Influencer RelationsInfluencer Relations powered by
Brand ObjectiveAnnounce the launch of Smirnoff Espresso, their newflavoured Vodka, on Digital
What Did We Do?1. We got together people who loved to party, drink &basically have a good time, intelligently in two citie...
Event DayActivities
BangaloreCoffee Vodka BadgesBlind-folded tastingMixing it up!Event Highlights
MumbaiEvent Highlights
Influencers party with Smirnoff!
InfluencersTotal Outreach –1,71,52,00,000
InfluencersTotal Outreach – 8,32,05,75,000
Bloggers Total Outreach – 2,36,400
The Outreach Strategy11 Bloggers9 Facebookers14 Tweeps= +10 Mn Outreach
Interested in Influencer Relations?contact@mindshiftinteractive.comwww.mindshiftinteractive.com
Smirnoff Espresso Meet
Smirnoff Espresso Meet
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Smirnoff Espresso Meet

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Smirnoff Espresso used the power of Social Media Influencers to launch their new product & MindShift Interactive teamed up to provide them with the right mix!

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  • Smirnoff Espresso Meet

    1. 1. Influencer RelationsInfluencer Relations powered by
    2. 2. Brand ObjectiveAnnounce the launch of Smirnoff Espresso, their newflavoured Vodka, on Digital
    3. 3. What Did We Do?1. We got together people who loved to party, drink &basically have a good time, intelligently in two cities:Mumbai & Bangalore!2. Instead of the regular meetups, we decided toconduct an evening of Mixology with professionalMixologists, rightfully christening is The#Espressology Meet.3. We trained them all to make the right cocktails, withEspresso of course!
    4. 4. Event DayActivities
    5. 5. BangaloreCoffee Vodka BadgesBlind-folded tastingMixing it up!Event Highlights
    6. 6. MumbaiEvent Highlights
    7. 7. Influencers party with Smirnoff!
    8. 8. InfluencersTotal Outreach –1,71,52,00,000
    9. 9. InfluencersTotal Outreach – 8,32,05,75,000
    10. 10. Bloggers Total Outreach – 2,36,400
    11. 11. The Outreach Strategy11 Bloggers9 Facebookers14 Tweeps= +10 Mn Outreach
    12. 12. Interested in Influencer Relations?contact@mindshiftinteractive.comwww.mindshiftinteractive.com

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