Shopping Makes Me Happy Case Study

856 views
615 views

Published on

MindShift Interactive’s digital campaign makes 100 Million people say “Shopping Makes Me Happy” on HomeShop18. We created a comprehensive and impactful digital and social media campaign for HomeShop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign that explored humor via jokes and memes garnered 100 million impressions in less than a month. It reached out to the Indian consumers, with the first time ever use of WhatsApp marketing, thereby being the pioneers to leverage this medium. The campaign was thoughtfully implemented with a digital marketing mix of social media –Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application.

The Shopping Makes Me Happy campaign received overall impressions of over 100 Million across Social Media, 200,000 WhatsApp Subscribers and 140,000 YouTube views for the TVC and witnessed over 320,000 unique visits on the microsite, with users being addicted to the unbeatable offers and contests like #18HappyMoments, #HS18Trivia, #ShopForPop and many other routes spread happiness amongst all. The aim of the brand campaign was to strike an instant connect with the effective storyline of Billy and Sunny – two animated protagonists and inform the customers about the credibility, wide range of products available and the best possible price on HomeShop18, a digital commerce platform, in a witty and funny way.

For the first time, digital marketing explored a new medium in the mix - WhatsApp Marketing, considering the strong penetration it has in India.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
856
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Get this creative done
  • Shopping Makes Me Happy Case Study

    1. 1. WITH HOMESHOP18
    2. 2. June 4, 2014 – 2 Days to go!
    3. 3. @PurrfectBilly @pAwesomeSunny
    4. 4. @PurrfectBilly’s take on Twitter!
    5. 5. @pAwesomeSunny’s take on Twitter
    6. 6. Launch Day June 6, 2014
    7. 7. Meet our Shopping Guides…
    8. 8. Campaign launched across Digital, Print & TV
    9. 9. Launch of ShoppingMakesMeHappy.com
    10. 10. + 3 Lakh Visits within 15 Days + 1.5 Lakh Views on Billy & Sunny Videos + 2.3 Lakhs Shares on Billy & Sunny Memes
    11. 11. Because it’s all about a ‘HAPPY’ Family!
    12. 12. Ready to share your #18HappyMoments? Contest asked users to share what all made them the happiest
    13. 13. #18HappyMoments effect
    14. 14. #18HappyMoments effect
    15. 15. #18HappyMoments effect
    16. 16. #18HappyMoments effect
    17. 17. #18HappyMoments effect
    18. 18. Billy & Sunny spreading #18HappyMoments
    19. 19. Tweets: 54,078 Twitter Impressions: 42,719,116 Facebook Impressions: 32,374,602 Total Impressions: 75,093,718 #18HappyMoments effect
    20. 20. ‘TRENDS’ were set with #18HappyMoments
    21. 21. Happy Cities…
    22. 22. Happy Brands…
    23. 23. And The Happy Moments continued…
    24. 24. Increase in 25K Video Views
    25. 25. Outreach of +1 Mn
    26. 26. +5,000 Entries
    27. 27. - 1 day - 10 Questions - Clues within the TVC & Shopping Makes Me Happy Website Overall Impressions: 5,536,285
    28. 28. Billy & Sunny spreading happiness on
    29. 29. Digital Innovation
    30. 30. Step 1 Like a Meme on ShoppingMakesMeHappy.com
    31. 31. Step 2 Subscribe on WhatsApp
    32. 32. Step 3 Get it on your phone & share it with all your friends!
    33. 33. Happy Memes doing the rounds…
    34. 34. Spreading Happiness on YouTube
    35. 35. 1,40,000+ Views on YouTube
    36. 36. How Happy did HomeShop18 make everyone?
    37. 37. Twitter Impressions 50,639,845 Facebook Impressions 49,895,190 Video Views 140,000 Microsite Unique Visits 324,965 WhatsApp Subscribers 200,000 Happy Moments continue to grow with the #18HappyDays Challenge & much more on www.shoppingmakesmehappy.com Overall Outreach: 100 Mn +

    ×