Shoppers Bag Application Case Study

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A Case Study on how Homeshop18 increased excitement and clicks on their website through a Facebook Application.

Social Media Campaign Managed by: MindShift Interactive
Social Media Research: MindShift Metrics

Published in: Lifestyle
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Shoppers Bag Application Case Study

  1. 1. Campaign – Shoppers BagPlatform – Social Media | FacebookClient – HomeShop18Agency – MindShift Interactive
  2. 2. Shoppers Bag Shoppers BagPick a Shopping Bag to get started…
  3. 3. Want to know what we’re talking about?Want to know what we’re talking about? Follow a shopaholics journey…
  4. 4. How To Play?Pick up a shopping bagChoose a number from 1 - 18Answer the questionShare and win!
  5. 5. Shoppers Bag by HomeShop18Shoppers Bag by HomeShop18 Step 1: REACH THE SHOPPERS BAG
  6. 6. Shoppers Bag by HomeShop18 Shoppers Bag by HomeShop18Step 2: Select a Number and answer a Simple Question for Us! Step 3: Access the Website to get clues
  7. 7. Interesting Trivia and Fun Questions that you can answer!Prizes worth Rs.35,000 up for grabs. Two Bumper Prizes for the Grand Prize – Tablets!
  8. 8. Daily winners on Shoppers bagDaily winners on Shoppers bag
  9. 9. Engagement via Content Engagement via ContentAverage Likes per Post on Facebook – 150+
  10. 10. Number Crunching Number Crunching SHARED 1,80,000+ Times (Daily – 10K Shares) SHOPPING BAGS CHOSEN 4,645 Played by 8,000 PeopleWebsite Traffic increase – 2X Of General FB Clicks
  11. 11. Insights Insights• Simple things like Sharing and tagging work• The interactive aspect of the contest helped to get a high number of plays• Connecting back to the website ensures a higher ROI for the brand and the consumer• Talking about surpassed 30000+ taking engagement ratio to an all time high - 17%
  12. 12. Thank you www.mindshiftinteractive.com

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