MindShift Interactive created a social media campaign for HomeShop18, India's leading digital commerce platform, launched their new brand positioning and jingle recently. The objective was to create buzz around the jingle and embed it in the minds of the consumers through the digital space.
Considering the core thought behind the new positioning and jingle was happiness, it only made sense for them to spread as much happiness to their fans and followers as possible.
Having mundane contests was easy but surely over done! Hence they decided to break away from the clutter and do something unique and fun across digital!
They leveraged social media’s greatest need - ‘conversations’ - and accelerated that with surprise elements! A mixture of influencers, caricatures and on-the-go videos added to the uniqueness of their #MakesMeHappy campaign.
Each and every social network was leveraged to make users sing the #MakesMeHappy tune. Facebook, Twitter, YouTube, Instagram, Pinterest and Google+ were leveraged and the communication was synchronized with perfection!