Social Media & Influencer  Management partners:
OverviewCointreau wished to create buzz via Influencers         & their social media properties                      about...
What we did?• Launch of a contest to Meet Dita Von Teese in Delhi on  Facebook & Twitter• Strategic posts that engaged aud...
Cocktails & Closet Contest                 Total Organic App plays –                            500 +                    D...
Dedicated cover photo
Few Facebook posts   Average outreach - 1200
Facebook posts by others
#BeCointreauversial
#BeCointreauversialContest run through the day to increase excitement       about the Party with Dita Von Teese           ...
Twitter Overview
Twitter Conversations
Brands that used the Hash tag
Twitter Influencer Outreach
Total Influencer – 10Segment – Fashion, Lifestyle,Luxury
Tweets by Influencers
Blogger Outreach
1750+ Daily Page Views
1900+ Daily Page Views                         2050+ Daily Page Views
1020+ Daily Page Views
Total campaign reach    •    Facebook: 266,378    •    Twitter: 2,453,393    •    Blogger Outreach: 200,400    •    Twitte...
Stay Cointreauversial!Social Media & Influencer Management partners:   www.mindshiftinteractive.com
Cointreau Social Media & Influencer Campaign
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Cointreau Social Media & Influencer Campaign

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Cointreau India wished to create buzz via Twitter Influencers, Bloggers & Social Media Marketing about the maiden visit of their Brand Ambassador, Dita Von Teese, to India and the launch of their new Cocktail, CointreauSutra.

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Cointreau Social Media & Influencer Campaign

  1. 1. Social Media & Influencer Management partners:
  2. 2. OverviewCointreau wished to create buzz via Influencers & their social media properties about their Brand Ambassador, Dita Von Teese, visiting India and the launch of her cocktail, CointreauSutra.
  3. 3. What we did?• Launch of a contest to Meet Dita Von Teese in Delhi on Facebook & Twitter• Strategic posts that engaged audiences, created awareness & enticed them towards participating and meeting her• Associated with Twitter Influencers & Bloggers within the Fashion, Luxury & Lifestyle sector to run contests for their viewers / followers as well as invited them to attend the event
  4. 4. Cocktails & Closet Contest Total Organic App plays – 500 + Duration – 2 weeks Total Fan Increase – 5,000
  5. 5. Dedicated cover photo
  6. 6. Few Facebook posts Average outreach - 1200
  7. 7. Facebook posts by others
  8. 8. #BeCointreauversial
  9. 9. #BeCointreauversialContest run through the day to increase excitement about the Party with Dita Von Teese Outcome Follower Increase – 100 Tweets Generated - + 400 Outreach-+ 15 Lakh Duration – 2 days
  10. 10. Twitter Overview
  11. 11. Twitter Conversations
  12. 12. Brands that used the Hash tag
  13. 13. Twitter Influencer Outreach
  14. 14. Total Influencer – 10Segment – Fashion, Lifestyle,Luxury
  15. 15. Tweets by Influencers
  16. 16. Blogger Outreach
  17. 17. 1750+ Daily Page Views
  18. 18. 1900+ Daily Page Views 2050+ Daily Page Views
  19. 19. 1020+ Daily Page Views
  20. 20. Total campaign reach • Facebook: 266,378 • Twitter: 2,453,393 • Blogger Outreach: 200,400 • Twitter Influencer Outreach: 4,560,000 • Overall Outreach: 7,480,171 • Overall Digital PR value: 84 lakhsAll insights are provided by MindShift Metrics tracking tools or tools available online to track benchmarks.
  21. 21. Stay Cointreauversial!Social Media & Influencer Management partners: www.mindshiftinteractive.com

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