Celebrating 11 Lakh Facebook Fans
11 Lakh Fans on 11.11.2013
Objective
• To celebrate the milestone with our fans
• To ensure we reach out to the maximum audiences on
Social Media & c...
Campaign Impact
•
•
•
•
•
•

Duration: 24 hours
Website Visits : Highest in Last 40 Days
Social Reach: 4,23,016
Interactio...
We activated a Web Offer for 11.11.13
for our Fans on Facebook
CODE: HS18FANS11
Digital Outreach
Saturday
Night Teaser
on Facebook
12:00 am – Banner Live on Website
Along with our Facebook Cover Page
11:00am – 11% Offer LIVE
7246 People
Claimed Offer in
12 hours with a
3 Lakh+ Reach
How our Content synced in with the
celebrations…
& some Tweets
Google + Cross Promotion
LinkedIn Cross Promotion

Post
Impressions
655
Emailer via Dish TV & Internal Employees
Emailer/SMS to Customer Base
Lead to 20% Increment in
Revenue over last weeks average

8000+ clicks via Email

“Hi Vandana...
Website Visits on 11.11.2013
Visits (in Mn )

11 lakh Fans Campaign

0.60
0.53
0.52
0.50
0.47

0.50
0.46
0.40

0.51

0.49
...
Comparison to 4th Nov (last Monday)
Overall visits increased by 17.41 %
Increase in direct traffic by 19.57 %
Increase ...
Insights
1.

Integrate your marketing channels to drive higher impact

2.

Traffic & Sales are a given with a insight-base...
Facebook

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HomeShop18 Celebrates 11 Lakh Fans

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We celebrated the the milestone of reaching 11 Lakh Fans on the 11th November by launching an offer at 11:00 AM on Facebook and took it all over Digital to get sky rocketing Sales & very very happy customers! :)

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HomeShop18 Celebrates 11 Lakh Fans

  1. 1. Celebrating 11 Lakh Facebook Fans
  2. 2. 11 Lakh Fans on 11.11.2013
  3. 3. Objective • To celebrate the milestone with our fans • To ensure we reach out to the maximum audiences on Social Media & celebrate with them • Increase Outreach via Website Banners and Mailers to Customers & Associated Brands and communicate the Code
  4. 4. Campaign Impact • • • • • • Duration: 24 hours Website Visits : Highest in Last 40 Days Social Reach: 4,23,016 Interactions: 3,077 Offer Claims: 7,246 Claims Traffic Impact : – 12.5 % increase in Website traffic as compared to monthly average – Trend over previous Monday (4th Nov 2013 )  Overall visits increased by 17.41 %  Increase in direct & referral traffic by 19.57 % and 33.7 % respectively • Revenue Impact: – Incremental revenue over last weeks average: 20 % increase The ruboff traffic lead to almost 15 % inc in incremental revenue on 11th November alone over monthly average
  5. 5. We activated a Web Offer for 11.11.13 for our Fans on Facebook CODE: HS18FANS11
  6. 6. Digital Outreach
  7. 7. Saturday Night Teaser on Facebook
  8. 8. 12:00 am – Banner Live on Website
  9. 9. Along with our Facebook Cover Page
  10. 10. 11:00am – 11% Offer LIVE 7246 People Claimed Offer in 12 hours with a 3 Lakh+ Reach
  11. 11. How our Content synced in with the celebrations…
  12. 12. & some Tweets
  13. 13. Google + Cross Promotion
  14. 14. LinkedIn Cross Promotion Post Impressions 655
  15. 15. Emailer via Dish TV & Internal Employees
  16. 16. Emailer/SMS to Customer Base Lead to 20% Increment in Revenue over last weeks average 8000+ clicks via Email “Hi Vandana! HS18 Celebrating 11 Lac Fans on FB! Only for today Flat 11% off on ALL Lifestyle & Home Products on HomeShop18.com. Use code HS18FANS11. T&C”
  17. 17. Website Visits on 11.11.2013 Visits (in Mn ) 11 lakh Fans Campaign 0.60 0.53 0.52 0.50 0.47 0.50 0.46 0.40 0.51 0.49 0.51 0.49 0.50 0.49 0.43 0.50 0.49 0.45 0.47 0.46 0.44 0.41 0.39 0.50 0.53 0.49 0.52 0.51 0.49 0.54 0.43 0.35 0.30 0.20 0.10 11/11/2013 10/11/2013 09/11/2013 08/11/2013 07/11/2013 06/11/2013 05/11/2013 04/11/2013 03/11/2013 02/11/2013 01/11/2013 31/10/2013 30/10/2013 29/10/2013 28/10/2013 27/10/2013 26/10/2013 25/10/2013 24/10/2013 23/10/2013 22/10/2013 21/10/2013 20/10/2013 19/10/2013 18/10/2013 17/10/2013 16/10/2013 15/10/2013 14/10/2013 13/10/2013 12/10/2013 0.00 Visits :  Highest visits recorded in the last 40 + days 12.5 % increase in traffic as compared to monthly average (last 30
  18. 18. Comparison to 4th Nov (last Monday) Overall visits increased by 17.41 % Increase in direct traffic by 19.57 % Increase in referral traffic by 33.7 % Facebook Reach via Posts & Interactions at 4,26,093
  19. 19. Insights 1. Integrate your marketing channels to drive higher impact 2. Traffic & Sales are a given with a insight-based campaign that caters to your audiences as well as your business need 3. Facebook Offers are a sure-shot route towards generating revenue and higher outreach as compared to a Sponsored Story 4. Give your campaign a Theme in order to ensure higher recall and greater connect 5. Go beyond just a cover photo change and give back to those that have given to you and that will ensure you’re in the game for longer #MindShift
  20. 20. Facebook | Twitter | SlideShare

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