Working parents: why bother?


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Job satisfaction of working parents nose-dives in the five years after the birth of a first child. They sleep less, make more mistakes and spend up to half their time distracted.

90% of employed parents say they are stressed trying to balance responsibilities at work with those at home. Most also complain that their employer doesn't seem to care. What can you do?

Fortunately, there’s an answer that 85% of working parents say they want it and none of your competitors gives them. As a result you can:

- Grow commitment of working parents up to four fold and increase their focus on the job
- Build confidence and practical skills that make employees more productive
- Reduce the amount of time workers take off because of child-related issues at home
- Gain a distinct, competitive advantage in the battle for talent
- Help society too, by improving social mobility

To find out what this magic ticket is, listen to this 25 minute webinar and find out how to harness the power of working parents.

Speaker: Octavius Black, CEO of Mind Gym

Published in: Business, Self Improvement, Career
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Working parents: why bother?

  1. 1. Working parents: why bother? How to harness commitment from the third of your workforce who are most likely to have disengaged Octavius Black CEO, Mind Gym
  2. 2. Workers who parent* *with children under 18 © Mind Gym Source: Force Survey and Working Families 2012 2
  3. 3. -20% Engagement Child before work © Mind Gym 3
  4. 4. Zzzzzzzzzzzzz © Mind Gym 4
  5. 5. Stressed? I‟ll give you stressed Role combination stress Parenting stress 90% Am I a good parent? Find balancing work and parenting stressful1 Is it a cold or should I take him to A&E? Why hasn‟t she got any friends at school? What does the Head want to see me about? © Mind Gym 40% Feel constantly torn between the two2 87% Am I turning into my mother? Competing demands of work and family life impacts on job performance1 72% All women: conflicted in their ability to balance family and career3 Sources: 1Matthew R. Sanders, Divna M. Haslam, Rachel Calam, Clare Southwell, Helen M. Stallman, (2011), Journal of Children's Services, Vol. 6 Iss: 3, pp.186 – 200 2Key Facts about Work and Family Life in the UK 2013 3Survey of 14000 women undertaken by Opportunity Now 2013. 5
  6. 6. Permeable boundaries Work © Mind Gym Home 6
  7. 7. Well intentioned… but not enough Related to parent employee wellbeing • • Créche • Flexible working programmes • Coping strategies • © Mind Gym Maternity/Paternity Policies Self efficacy: „Good enough‟ parent Source: Shinn, Wang, Simko & Oritiz-Tomes (1989) 7
  8. 8. Behaviour What is good parenting? Talking and reading Deliver on promises Balanced diet © Mind Gym One-to-one time with each child Bed time routine Responsibilities around the home Support Descriptive praise Learning together 8
  9. 9. Parent power Parents are No1 influence on: Fewer teenage kicks Exam results1 Ability to form healthy relationships3 Social skills and competence4 Taking of any drugs in the past month, by age, % Behaviour (and risk of criminality)2 25 20 15 10 5 1996 1998 2000 2002 2004 2006 Aged 16-24 2008 2010 2011 Aged 25-29 Source: Crime Survey for England and Wales 2012 © Mind Gym Sources: 1OECD study of teenagers in 14 developed countries reported in 2011. 1Does capital at home matter more than capital at school? Mikaela J. Dufur a,∗, Toby L. Parcel b, Kelly P. Troutman 2012. 2Patterson et al., 1989 and. Kazdin et al. (1992 ). 3Carlson et al., 2004 cited in O‟Connor, T and Scott, S: Parenting Outcomes, 2007. 4Greenberg et al.1983 cited in O‟Connor, T and Scott, S: Parenting Outcomes, 2007 9
  10. 10. In employer‟s best interest Variance in employee commitment 85% of working parents would like their employer to provide parenting classes Reduced work-family spillover © Mind Gym Commitment up to 4 times higher when employer seen to help with work/home balance Compelling employee value proposition to win and keep talented people – emotional salary 32% How much employee feels their work life helps enrich their home life Sources: American Insurance firm. Sources: From Canparent: benefits to employers of supporting work place access flyer 2013 (2011) "Designing effective interventions for working parents: a web-based survey of parents in the UK workforce", Journal of Children's Services, Vol. 6 Iss: 3, pp.186 – 200. The role of identity and work–family support in work–family enrichment and its work-related consequences. Pages 445-461 Julie Holliday Wayne, Amy E. Randel, Jaclyn Stevens. When Work Works: 2009 Guide to Bold New Ideas” from the Families and Work Institute (FWI) in partnership with the Institute for a Competitive Workforce 10
  11. 11. What works at home… Good parent Good manager Family meeting Team meeting Helping with homework On-the-job coaching Descriptive praise 5-star praise One-to-one time One-to-one time Bed time routine Meeting/reporting routine © Mind Gym 11
  12. 12. Appealing to parenting interest Frontline Supervisor behaviours I do a good job for our customers I am responsible for my own actions I go the extra mile whenever it‟s needed I always try to do what‟d best for Royal Mail I help colleagues succeed I try and do the best I can and expect others to do the same Get up & go How to motivate ourselves Self interest Get in control How to feel like we are driving our future Look ahead How to decide what we want and plan how to get it Guiding hand How to guide others Remember me How to improve our memory Great relations How to fix broken relationships and maintain healthy ones Leading relationships Leading difficult conversations on to healthy ground © Mind Gym 12
  13. 13. Parent Gym* content © Mind Gym *Parent Gym is a philanthropic parenting programme funded by Mind Gym 13
  14. 14. Parent Gym Journey © Mind Gym 14
  15. 15. “Good enough” Parenting “I‟ve just had my first full night‟s sleep in six years. If I can achieve that, I can achieve anything.” “Me and my children are far calmer and closer than before.” % of parents improved post vs. pre programme 80% “This course has helped me to revisit how and why we do things and made life a bit more fun for all of us!” “Parent Gym has encouraged me to become a calmer and more positive parent.” 70% 60% 67% 63% 62% I am a busy mum of three and this has given me the time to think and reflect on how to be a better parent and in doing so get more out of my children and make things work better for us as a family. There are some really useful tips and practical, positive advice which have had a real impact.” 50% 40% 30% 20% 10% 0% Discipline © Mind Gym Dealing with Pressures Control Source: „Parents self-reporting pre and post programme‟. Using the TOPSE - a tool to measure parenting self-efficacy developed by the Centre for Research in Primary and Community Care at the University of Hertfordshire and used by the NHS. 15
  16. 16. What‟s not to trial? 2 hours a week for 6 weeks Assume up to 20 working parents per programme Grounded in science, proven to work, practical © Mind Gym Ready to start immediately £500/$750 per person, all in (including magazines, coaches and all session materials)* All profits go to the philanthropic Parent Gym programme 16
  17. 17. Follow us on Twitter @OctaviusBlack @themindgym @ParentGym Or visit © Mind Gym
  18. 18. 2013 Learning Company of the Year 1 million 1,200 250 30 40 Participants Companies Coaches Languages Countries 18