Headquarters - Mumbai.TML is currently headed by RatanTata.Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. Global operations - UK, South Korea, Thailand and Spain. TML * world's fourth largest truck manufacturer. * world’s second largest bus manufacturer.
INTRODUCTION Manufacturing is the production of goods for use or sale using labor and machines, tools, chemical and biological processing, or formulation. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other, more complex products, such as aircraft,household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users – the "consumers".
• Revenue - $83.3 Billion (2010-11).• One of The Largest in Asia.• The Tata Group Comprises over 100 Operating Companies in Seven.• Business Sectors: Communications & Information Technology.• Engineering, Materials, Services, Energy, Consumer Products & Chemicals.
CHALLENGES• Tata Motors relies heavily on its sales in India.• Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet.• It has faced controversy over developing the ‘Nano’.• Ashok Leyland, Tatas biggest competitor in the Indian heavy commercial vehicle market.
Joint Ventures & Acquisitions• In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea.• In 2005, Hispano Carrocera – Spanish bus manufacturing company.• In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building.• In 2007, TML also formed a joint venture with Fiat.• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.
• Indias Most Trusted Car Brand.• Golden Peacock Environment Management Award in 2003.• Forbes Global 2000 list for the year 2005 - Tata Motors ranked at 1215.0• Tata Motors bagged the prestigious CII-EXIM Bank Award for business excellence in 2005.• Tata Motors bagged National Award for Excellence in Cost Management in 2006.• Tata Motors - Investor Relations, ranked first in India in 2008.
ACHIEVEMENTS OF TATA GROUP• 1969: First Tata branded truck rolls out• 1986: First indigenously developed LCV introduced• 1998: Tata Indica, India’s first fully indigenous passenger car and Safari, India’s• first SUV launched• 2002: Tata Indigo, an entry level sedan introduced• 2005: Tata Ace, India’s first mini truck introduced
2007: Launch of Tata Magic & Tata Winger, forrural & urban passenger transportation2008: Unveiling of the Tata Nano, People’s Car2009: Launch of the Tata Prima range of WorldTrucks2010: Unveiling of the Tata Aria2011: Launch of Tata Magic Iris and Tata ACE Zip
MANUFACTURING BASE• INDIA• Jamshedpur – Commercial Vehicles• Pune – Commercial as well as Passenger Vehicles• Lucknow – Commercial Vehicles• Pantnagar – Commercial Vehicles• Sanand – Tata Nano• Dharwad – Buses• INTERNATIONAL• South Korea –Heavy andMedium Trucks• Spain – High Capacity Buses• Morocco – High Capacity Buses• Thailand – Pickup trucks• UK – Jaguar Land Rover• SouthAfrica- Light,Medium and Heavy commercial vehicles
OTHER INFORMATION• Tata Motors has consolidated revenue of USD 14 billion (Rs 70,938 cr) in 2008 - 09.• Tata Motors introduced Indica as City Rover in UK but it was a failure.• Tata Motors has unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace to be launched in India in 2010.• Market Share (Approximately) – Commercial Vehicles - 64% Passenger Vehicles - 13%
CONCLUSIONTata Motors has been at the forefront of the Indian automobile industrys anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all – Trust Acceptability Transparency Accountability
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