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The Marketplace Effect - talk at the Women's PE Summit
- 1. The Marketplace Effect Uber and the On-Demand Everything World Mina Radhakrishnan 3.10.2016
- 2. Mina Radhakrishnan www.minarad.com @minarad currently: • EIR at Redpoint Ventures • advisor at Cowboy Ventures • startup consultant and advisor prior: • Head of Product at Uber • Senior PM at ModCloth • PM at Google • Analyst at Goldman Sachs
- 7. From transportation to groceries, the on-demand economy is found across many different industries.
- 8. Goods -> Services -> Experiences
- 9. Moving beyond concierges and aggregators
- 10. Experiences are the combined set of services • I want to be able to do X- make it all happen for me • I want to throw a dinner party for 8 at my house (Kitchit++) • I want to travel to Bali for a week and have a yoga-focused vacation (Pana++ ) • I want to plan a great date for my boyfriend/husband/ girlfriend (?)
- 11. Renting > Owning
- 12. Consumer doesn’t always mean buyer • textbooks- Chegg • cars- Uber • parking spots- Luxe • fashion- RTR, Le Tote • entertainment- Netflix, Hulu, Amazon Prime
- 13. The supply model has a fundamental shift too • Somebody has to own the items • owner | rental transaction facilitator | renter • sharing economy- companies rent from people and facilitate rental transactions when capacity is available • traditional warehousing- companies own the product and manage all the rental transactions to consumers • manufacturer rentals- companies who produce the product rent out to companies who facilitate the transaction
- 14. Keep only those things that speak to your heart.Then take the plunge and discard all the rest.
- 15. You can’t KonMari what you don’t have.
- 16. Living standards are not growing in line with GDP. vox.com via Paulina Tcherneva
- 17. The on-demand economy is a privilege of the affluent.
- 18. Don’t just save time. Make lives better.
- 19. Financial marketplaces • financial advisors attuned to people’s needs • help people save for and pay mortgages they can afford (Digits, Expedite) • lend to help accomplish goals • for elderly, for students, based on personalized data and the category of person • serve the unbanked • eliminate the payday loan
- 20. Healthcare and Genetics • affordable mental health practitioners (Lantern, Koko) • widespread access to genomic data for researchers • certified trainers and in-home workouts (FitOrbit) • telemedicine • physiotherapy for the disabled • doctors for the elderly
- 21. Marketplaces are people connectors. That’s what makes them great.