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Festival smartcard

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  • World's first RF payment system was adopted in World DJ festival and expanded to other festivals in Korea.

    This slide is about the needs of festival market and how the system works.
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Transcript

  • 1. FESTIVAL PAYMENT RENOVATION @5th World DJ Festival @ 2011 Jisan Valley Rock Festival KoreaWednesday, May 30, 2012
  • 2. PAYMENT Cash or CardWednesday, May 30, 2012
  • 3. IS IT SUITABLE FOR FESTIVAL?Wednesday, May 30, 2012
  • 4. FESTIVAL IS DIFFERENTWednesday, May 30, 2012
  • 5. IT’S NOT USUALWednesday, May 30, 2012
  • 6. MOST ENERGETIC MOMENTWednesday, May 30, 2012
  • 7. BIG TEMPORARY MARKETWednesday, May 30, 2012
  • 8. WHAT IS THE NEEDS?Wednesday, May 30, 2012
  • 9. Festival Goers are Most Energetic PeopleWednesday, May 30, 2012
  • 10. Always Have Heavy burden(wallet, etc)Wednesday, May 30, 2012
  • 11. PAYMENT NOW.. Festival Goers Cash & Credit cards - Always wallet(burden) - Easy to lose - Big riskyWednesday, May 30, 2012
  • 12. PAYMENT NOW... Festival Organizers Cash&Credit cards - Profit managing difficult - Hard to figure out accurate vendor marketWednesday, May 30, 2012
  • 13. IS IT POSSIBLE TO FULFILL FESTIVAL GOERS AND ORGANIZERS?Wednesday, May 30, 2012
  • 14. Festival Payment InnovationWednesday, May 30, 2012
  • 15. SIMPLE SMART PAYMENTWednesday, May 30, 2012
  • 16. TA PWednesday, May 30, 2012
  • 17. The World’s First start, @5th World DJ Festival, KoreaWorld DJ Festival :Held in Korea, Every MayThe largest Electronic festival in AsiaWednesday, May 30, 2012
  • 18. Second, Korea @Jisan Valley Rock Festival Jisan Valley Rock Festival: Held in Korea, Every July The largest Rock festival in KoreaWednesday, May 30, 2012
  • 19. SOLUTION Smartcard System - Adopted as United Festival Payment Simple & secured payment Easy to manage profitWednesday, May 30, 2012
  • 20. SMARTCARD SYSTEM T-money provided ‘United Festival Payment System’ T-money : Korean no.1 Smartcard Brand based on public transitWednesday, May 30, 2012
  • 21. HOW IT WORKS(1) TAP PAYMENT Card Reader Pre-paid smartcard TRANSACTIONWednesday, May 30, 2012
  • 22. HOW IT WORKS(2) In Festival Pre-paid Smartcard Charging Valued Card Tap Payment Point of Sale Point of Sale Purchase Details Smartcard Host Accounting SystemWednesday, May 30, 2012
  • 23. HOW IT WORKS(3) After Festival Smartcard Host System Net Settlement Festival Vendor Bank AccountWednesday, May 30, 2012
  • 24. Just ‘Tap’ Light & Simple PaymentWednesday, May 30, 2012
  • 25. ‘Tap’ makes festival smartWednesday, May 30, 2012
  • 26. All you need is ‘One card’Wednesday, May 30, 2012
  • 27. RESULT Goers Organizers One Card Payment Profit management - Simple & Fast - Vendor managing - Cashless Festival Payment - Accurate market size - Light burden - Easy profit managingWednesday, May 30, 2012
  • 28. One of Festival Goers (South African) said “This is most amazing system I’ve ever seen . I’ve been to festivals all over the world. It’s just innovative and simple payment. I didn’t have to care my wallet or burden, so I had more fun. Hope all festivals adapt this system”Wednesday, May 30, 2012
  • 29. -APPENDIX- -FESTIVAL SPECIAL EDITION CARDS-Wednesday, May 30, 2012
  • 30. IDEA CREATOR Min Shin Digital Designer @Mincreatives minspirations.wordpress.com hmin0606@gmail.comWednesday, May 30, 2012