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What Does the Data Say?
 

What Does the Data Say?

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    What Does the Data Say? What Does the Data Say? Presentation Transcript

    • What does the data say? Converting analytics to action
      11NTC #action
      George WeinerMatt StewartZephHarbenAlan McGee
    • Don't Hide Great Data!
      Spreading ownership and access to metrics and analytics
    • Barriers to spreading data:Layman vs. High Priests of Data
    • Barriers to spreading data:
      What if the numbers look bad?
    • Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports
    • Case Study: VolunteerMatchNot-Profit quarterly analytic reports
    • Case Study: VolunteerMatchStaffBrown Bag Analytics
    • Data Driven Marketing
      Alan McGee, Director of Web Analytics & Digital Marketing
      alan@donorschoose.org
      Twitter: @alanmcgee
    • Who is your audience?
    • What are you measuring?
    • How will you use the data?
    • HiPPO
    • Session Evaluation
      Each entry via text or web is a chance to win great NTEN prizes throughout the day!
      TEXT
      Text 11NTC#action to 69866.
      ONLINE
      Use 11NTC#action at
      http://nten.org/ntc/eval
      Session Evaluations
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