What does the data say? Converting analytics to action<br />11NTC #action <br />George WeinerMatt StewartZephHarbenAlan Mc...
Don't Hide Great Data! <br />Spreading ownership and access to metrics and analytics<br />
Barriers to spreading data:Layman vs. High Priests of Data<br />
Barriers to spreading data:<br />What if the numbers look bad?<br />
Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports<br />
Case Study: VolunteerMatchNot-Profit quarterly analytic reports<br />
Case Study: VolunteerMatchStaffBrown Bag Analytics<br />
Data Driven Marketing<br />Alan McGee, Director of Web Analytics & Digital Marketing<br />alan@donorschoose.org<br />Twitt...
Who is your audience?<br />
What are you measuring?<br />
How will you use the data?<br />
HiPPO<br />
Session Evaluation<br />Each entry via text or web is a chance to win great NTEN prizes throughout the day! <br />TEXT<br ...
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What Does the Data Say?

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What Does the Data Say?

  1. 1. What does the data say? Converting analytics to action<br />11NTC #action <br />George WeinerMatt StewartZephHarbenAlan McGee<br />
  2. 2.
  3. 3.
  4. 4. Don't Hide Great Data! <br />Spreading ownership and access to metrics and analytics<br />
  5. 5. Barriers to spreading data:Layman vs. High Priests of Data<br />
  6. 6. Barriers to spreading data:<br />What if the numbers look bad?<br />
  7. 7. Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports<br />
  8. 8. Case Study: VolunteerMatchNot-Profit quarterly analytic reports<br />
  9. 9. Case Study: VolunteerMatchStaffBrown Bag Analytics<br />
  10. 10.
  11. 11. Data Driven Marketing<br />Alan McGee, Director of Web Analytics & Digital Marketing<br />alan@donorschoose.org<br />Twitter: @alanmcgee<br />
  12. 12. Who is your audience?<br />
  13. 13. What are you measuring?<br />
  14. 14. How will you use the data?<br />
  15. 15. HiPPO<br />
  16. 16. Session Evaluation<br />Each entry via text or web is a chance to win great NTEN prizes throughout the day! <br />TEXT<br />Text 11NTC#action to 69866.<br />ONLINE<br />Use 11NTC#action at <br />http://nten.org/ntc/eval<br />Session Evaluations <br />Powered By:<br />
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