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  • 1. What does the data say? Converting analytics to action
    11NTC #action
    George WeinerMatt StewartZephHarbenAlan McGee
  • 2.
  • 3.
  • 4. Don't Hide Great Data!
    Spreading ownership and access to metrics and analytics
  • 5. Barriers to spreading data:Layman vs. High Priests of Data
  • 6. Barriers to spreading data:
    What if the numbers look bad?
  • 7. Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports
  • 8. Case Study: VolunteerMatchNot-Profit quarterly analytic reports
  • 9. Case Study: VolunteerMatchStaffBrown Bag Analytics
  • 10.
  • 11. Data Driven Marketing
    Alan McGee, Director of Web Analytics & Digital Marketing
    alan@donorschoose.org
    Twitter: @alanmcgee
  • 12. Who is your audience?
  • 13. What are you measuring?
  • 14. How will you use the data?
  • 15. HiPPO
  • 16. Session Evaluation
    Each entry via text or web is a chance to win great NTEN prizes throughout the day!
    TEXT
    Text 11NTC#action to 69866.
    ONLINE
    Use 11NTC#action at
    http://nten.org/ntc/eval
    Session Evaluations
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