What Does the Data Say?
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What Does the Data Say?

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What Does the Data Say? What Does the Data Say? Presentation Transcript

  • What does the data say? Converting analytics to action
    11NTC #action
    George WeinerMatt StewartZephHarbenAlan McGee
  • Don't Hide Great Data!
    Spreading ownership and access to metrics and analytics
  • Barriers to spreading data:Layman vs. High Priests of Data
  • Barriers to spreading data:
    What if the numbers look bad?
  • Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports
  • Case Study: VolunteerMatchNot-Profit quarterly analytic reports
  • Case Study: VolunteerMatchStaffBrown Bag Analytics
  • Data Driven Marketing
    Alan McGee, Director of Web Analytics & Digital Marketing
    alan@donorschoose.org
    Twitter: @alanmcgee
  • Who is your audience?
  • What are you measuring?
  • How will you use the data?
  • HiPPO
  • Session Evaluation
    Each entry via text or web is a chance to win great NTEN prizes throughout the day!
    TEXT
    Text 11NTC#action to 69866.
    ONLINE
    Use 11NTC#action at
    http://nten.org/ntc/eval
    Session Evaluations
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