What does the data say? Converting analytics to action 11NTC #action George WeinerMatt StewartZephHarbenAlan McGee
Don't Hide Great Data! Spreading ownership and access to metrics and analytics
Barriers to spreading data:Layman vs. High Priests of Data
Barriers to spreading data: What if the numbers look bad?
Case Study: VolunteerMatch Corporate stakeholders quarterly analytics reports
Case Study: VolunteerMatchNot-Profit quarterly analytic reports
Case Study: VolunteerMatchStaffBrown Bag Analytics
Data Driven Marketing Alan McGee, Director of Web Analytics & Digital Marketing email@example.com Twitter: @alanmcgee
Who is your audience?
What are you measuring?
How will you use the data?
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