Stop Chasing Rainbows

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  • I'm Joe RosparsI was the New Media Director for Barack Obama’s campaignFirst time this position and this group existedResponsible for everything to do with the Internet that wasn’t technicalReported to the campaign manager, charged with integrating technology across the campaign into the actual work
  • AffordableWon’t lock you in to a long-term contract
  • Social sharing
  • Customizability
  • Reliability
  • Unified CRM
  • Customizability
  • Your constituents become your voice.
  • Stop Chasing Rainbows

    1. 1. STOP CHASING RAINBOWS<br />CREATING ENDURING ONLINE SUCCESS<br />Jascha Franklin-Hodge| Blue State Digital<br />
    2. 2. Session Evaluation<br />Each entry via text or web is a chance to win great NTEN prizes throughout the day! <br />TEXT<br />Text 11NTCRainbows to 69866.<br />Session Evaluations Powered By:<br />ONLINE<br />Use 11NTCRainbows at <br />http://nten.org/ntc/eval<br />
    3. 3. Who is Blue State Digital?<br />Online Engagement and Social CRM Software<br />Full-service Digital Agency<br />120 People<br />5 Offices<br />Politics, nonprofit, corporate, academic, and cultural<br />http://www.bsdtools.com/<br />
    4. 4. Technology<br />4<br />Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other.<br />No Contract!<br />Starts at $450/month<br />Email Marketing Tools<br />Landing Pages<br />Social Sharing<br />Donation Processing<br />CRM<br />Reports & Analytics<br />Advocacy Tools<br />Offline Organizing<br />Chapter Affiliate Management<br />Content Management<br />
    5. 5. our mission:<br />helping <br />organizations<br />to drive measurable results by inspiring and engaging people.<br />
    6. 6. Case Study: Obama 2008<br />
    7. 7. Obama 2008 by the Numbers<br />>1 billion emails sent<br />One in five Obama voters on the email list<br />200,000 offline events planned via the web<br />35,000 local volunteer groups<br />14.5 million hours of YouTube<br />$770 million raised<br />
    8. 8. Building Relationships<br />Action<br />Stories<br />Authenticity<br />Ownership<br />
    9. 9. Action<br />Builds Relationships<br />
    10. 10. Tell Me What You Want<br />
    11. 11. Designed for Action<br />
    12. 12. Be Smart About Social<br />
    13. 13. Measure What Works<br />
    14. 14. Seize Moments to Drive Action<br />
    15. 15. Who was Obama’s #1 Fundraiser?<br />
    16. 16. Thanks, Sarah.<br />
    17. 17. Stories<br />Build Relationships<br />
    18. 18. Tell, Listen, Share<br />
    19. 19. Collaborative Storytelling with Mobile<br />Courtesy of<br />
    20. 20. User Generated Video<br />
    21. 21. Tell the Big Story<br />
    22. 22. Authenticity<br />Builds Relationships<br />
    23. 23. Real People, Not Press Releases (or Newsletters)<br />
    24. 24. Thank You? Or, Ransom Note?<br />
    25. 25. Actor? Or, Google Employee?<br />
    26. 26. Real Campaign Stories<br />
    27. 27. OWNERSHIP<br />Builds Relationships<br />
    28. 28. Grassroots Matching<br />Traditional Match<br />Existing Donors + Non-Donors<br />One Wealthy Donor<br />
    29. 29. Grassroots Matching<br />Traditional Match<br />Existing Donors + Non-Donors<br />One Wealthy Donor<br />Grassroots Match<br />Non-Donors<br />Existing Donors<br />
    30. 30. Grassroots Matching<br />
    31. 31. An Army of Advocates<br />
    32. 32. Engage Your Leaders<br />
    33. 33. Let People Innovate<br />
    34. 34. Small Acts of Participation…<br />
    35. 35. …Lead to Big Impacts<br />
    36. 36. Building Relationships<br />Action<br />Stories<br />Authenticity<br />Ownership<br />
    37. 37. Thank you<br />www.bSDTOOLS.com<br />@BSDWire<br />

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