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Stop Chasing Rainbows
 

Stop Chasing Rainbows

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  • I'm Joe RosparsI was the New Media Director for Barack Obama’s campaignFirst time this position and this group existedResponsible for everything to do with the Internet that wasn’t technicalReported to the campaign manager, charged with integrating technology across the campaign into the actual work
  • AffordableWon’t lock you in to a long-term contract
  • Social sharing
  • Customizability
  • Reliability
  • Unified CRM
  • Customizability
  • Your constituents become your voice.

Stop Chasing Rainbows Stop Chasing Rainbows Presentation Transcript

  • STOP CHASING RAINBOWS
    CREATING ENDURING ONLINE SUCCESS
    Jascha Franklin-Hodge| Blue State Digital
  • Session Evaluation
    Each entry via text or web is a chance to win great NTEN prizes throughout the day!
    TEXT
    Text 11NTCRainbows to 69866.
    Session Evaluations Powered By:
    ONLINE
    Use 11NTCRainbows at
    http://nten.org/ntc/eval
  • Who is Blue State Digital?
    Online Engagement and Social CRM Software
    Full-service Digital Agency
    120 People
    5 Offices
    Politics, nonprofit, corporate, academic, and cultural
    http://www.bsdtools.com/
  • Technology
    4
    Unified, reliable, intuitive platform for mobilizing people to advocate, raise money, and connect with each other.
    No Contract!
    Starts at $450/month
    Email Marketing Tools
    Landing Pages
    Social Sharing
    Donation Processing
    CRM
    Reports & Analytics
    Advocacy Tools
    Offline Organizing
    Chapter Affiliate Management
    Content Management
  • our mission:
    helping
    organizations
    to drive measurable results by inspiring and engaging people.
  • Case Study: Obama 2008
  • Obama 2008 by the Numbers
    >1 billion emails sent
    One in five Obama voters on the email list
    200,000 offline events planned via the web
    35,000 local volunteer groups
    14.5 million hours of YouTube
    $770 million raised
  • Building Relationships
    Action
    Stories
    Authenticity
    Ownership
  • Action
    Builds Relationships
  • Tell Me What You Want
  • Designed for Action
  • Be Smart About Social
  • Measure What Works
  • Seize Moments to Drive Action
  • Who was Obama’s #1 Fundraiser?
  • Thanks, Sarah.
  • Stories
    Build Relationships
  • Tell, Listen, Share
  • Collaborative Storytelling with Mobile
    Courtesy of
  • User Generated Video
  • Tell the Big Story
  • Authenticity
    Builds Relationships
  • Real People, Not Press Releases (or Newsletters)
  • Thank You? Or, Ransom Note?
  • Actor? Or, Google Employee?
  • Real Campaign Stories
  • OWNERSHIP
    Builds Relationships
  • Grassroots Matching
    Traditional Match
    Existing Donors + Non-Donors
    One Wealthy Donor
  • Grassroots Matching
    Traditional Match
    Existing Donors + Non-Donors
    One Wealthy Donor
    Grassroots Match
    Non-Donors
    Existing Donors
  • Grassroots Matching
  • An Army of Advocates
  • Engage Your Leaders
  • Let People Innovate
  • Small Acts of Participation…
  • …Lead to Big Impacts
  • Building Relationships
    Action
    Stories
    Authenticity
    Ownership
  • Thank you
    www.bSDTOOLS.com
    @BSDWire