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Mobile Giving Goes Local
 

Mobile Giving Goes Local

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Mobile Giving Goes Local Mobile Giving Goes Local Presentation Transcript

  • Mobile Giving Goes Local! Innovative Ways for Your Nonprofit to Engage #11ntclocal Ron Weber COO, Trinet Internet Solutions, Inc.
  • Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11ntclocal to 69866 ONLINE Use 11ntclocal at http://nten.org/ntc/eval
  • Ron Weber
    • Chief Operating Officer, Trinet Internet Solutions, Inc.
    • Over 30 years experience in technology industry
    • MBA from University of California, BS from the University of British Columbia
    • Impact on organizations including nonprofits and corporations (startup to Fortune 500)
    • Worked with some of America’s Best Known nonprofits and corporations to develop awesome websites, impactful webcasts!
    • Passionate about using web technology to help nonprofits grow!
    © 2011 Trinet Internet Solutions
    • 1). Is this your first time at NTEN? (show of hands)
    • 2). Have you implemented some form of mobile fundraising for your nonprofit? (show of hands)
    • 3). What is your role at your organization?
      • Web (Text 263557 to 22333)
      • Development/Fundraising (Text 263558 to 22333)
      • IT (Text 263559 to 22333)
      • Other (Text 263560 to 22333)
    Audience Poll © 2011 Trinet Internet Solutions
  • Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
  • Quick Definition Simply stated, mobile refers to connecting with your audience through mobile platforms like:
    • Applications
    • SMS “TEXT” Messages
    • Mobile Friendly Sites
    • QR Codes
    • Location Based Services
    © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions
    • 5.3 billion active mobile devices in the world (that’s 70% of the world’s population)
    • By the end of 2011, over 85% of hand-sets will be able to access the mobile web
    • There were over 6.1 trillion text messages sent in 2010
    • Smartphones will overtake feature phones in U.S. by 2012
    Source: Mobithinking.com © 2011 Trinet Internet Solutions
  • *Source: comScore, Feb 2010 Feature Phones 80% Smartphones 20% 50%/50% crossover expected in 2012 US Mobile Marketplace © 2011 Trinet Internet Solutions
  • According to Nielsen, Mobile Donations will increase by 50% in the coming year. $ $ 50% Source: Nielsen Mobile Benchmark Study © 2011 Trinet Internet Solutions Biggest Trend to Consider
  • 80% of people surveyed are familiar with text donations Source: MobileGive.us © 2011 Trinet Internet Solutions
  • On the first day of its opening, the Mac App Store had 1 Million App Downloads Source: Apple.com © 2011 Trinet Internet Solutions
  • 90% of people use their mobile phone daily! Source: Mobile Marketer
  • Mobile Donation Concepts for Nonprofits to Consider
    • Text 2 Give
    • Text 2 Pledge
    • Mobile Friendly Website
    • Mobile Applications
    • QR Codes
    • Location Based Services
    © 2011 Trinet Internet Solutions
  • Today’s Discussion
    • Overview of Geo-location
    • How It Applies to Mobile Giving/Fundraising
    • Case Studies
    • Other Local Donation Concepts
    • Steps Toward Implementation
    © 2011 Trinet Internet Solutions
  • According to Juniper Research, “…developments in positioning technologies could drive revenues from mobile location-based services to more than $12.7 billion by 2014.” Location Based Service © 2011 Trinet Internet Solutions
    • A location-based mobile platform
    • Users “check in” via a smartphone app or SMS, sharing their location with friends
    • Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit
    • Organizations can leverage the foursquare platform by utilizing a wide set of tools to obtain, engage and retain donors and constituents
    Location Based Service © 2011 Trinet Internet Solutions
    • Can help you keep up with supporters, share your favorite causes and discover the extraordinary in the world around you through your mobile device
    • Take photos, comment on places friends go, and share highlights from your experiences.
    • Find virtual items left around the world like digital souvenirs. Many items are redeemable for real-world rewards such as apparel, movie tickets, gadgets and more.
    • It’s free and easy to setup!
    Location Based Service © 2011 Trinet Internet Solutions
    • Allows nonprofits to see the world in a more relevant way — you see who’s around, where people are gathering and where people like to go.
    • Alerts you when a supporter is nearby through your mobile device
    • Loopt will tell you if there are rewards nearby, so you can save money, or get free stuff.
    • Utilize Loopt to stay connected with donors!
    Location Based Service © 2011 Trinet Internet Solutions
    • As of January 2011, more than  45 million  people visited Yelp in the past 30 days
    • Every nonprofit can set up a free account to post offers, photos and message their supporters!
    • An online urban city guide that helps people locate organizations based on informed opinions of a vibrant and active community of locals in the know
    • Has a mobile app that allows users to find nearby venues and check-in to those venues to show friends where they are at in real-time.
    Location Based Service © 2011 Trinet Internet Solutions
  • Overview of Geo-location You Are Here Geo-location refers to an application that accesses a device’s hardware (i.e. GPS) in order to engage the supporter with relevant promotions, ads, or calls to action. © 2011 Trinet Internet Solutions
  • Overview of Geo-location You Are Here
    • Most mobile devices are equipped with a GPS system
    • Location Based Applications can access that GPS system
    • The application can then assist the user in making decisions.
    • (i.e. What’s around me to eat?)
    © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions How it Works The Check-in
    • Most Location Based Services ask you to “check-in”
    • The Location Based Service will pick up the location you are currently at through your phones GPS and ask you to confirm your location
  • © 2011 Trinet Internet Solutions Share Your Location After you “check-in” you have the ability to share your location with friends via Facebook, Twitter and your personal blog. This “check-in” will be displayed to all the user’s friends on differing social channels How it Works
  • © 2011 Trinet Internet Solutions Nonprofit Example The Taft Museum of Art used Foursquare’s “special offer” feature to attract new visitors to their venue.
  • © 2011 Trinet Internet Solutions Confirming Quotation ~Foursquare Co-Founder Naveen Selvaduari “ Non-profits are about awareness, they want to get as many people to understand what they are doing. Foursquare is a great platform for that, and bringing people together, and make it easier together for them to understand.”
  • © 2011 Trinet Internet Solutions Connect With Friends Now your followers can see where you are at and you can see where your friends are at in real time. Zach is at the city bakery, and its only 3 miles from me. Maybe we should meet up and do lunch? The Point How it Works
  • © 2011 Trinet Internet Solutions Overview of Geo-location You Are Here The Question is... How can your nonprofit take advantage of this technology to increase donations?
  • © 2011 Trinet Internet Solutions Overview of Geo-location You Are Here The Answer is...
    • Build a Local Community Around Your Cause
    • Increase Organization Awareness
    • Connect with Local Supporters
    • Drive Traffic to your Website
  • Today’s Discussion
    • Overview of Geo-location
    • How It Applies to Mobile Giving/Fundraising
    • Case Studies
    • Other Local Donation Concepts
    • Steps Toward Implementation
    © 2011 Trinet Internet Solutions
  • How It Applies Knowing your supporters’ physical location allows you to connect them to local events, promotions or donation opportunities. © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions How It Applies Supporters can see other people who have taken advantage of your promotion or offer and may be motivated to act similarly. Hillary can see Kevin’s activity Location Based Services
  • Today’s Discussion
    • Overview of Geo-location
    • How It Applies to Mobile Giving/Fundraising
    • Case Studies
    • Other Local Donation Concepts
    • Steps Toward Implementation
    © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions How Campinteractive Turned Check-Ins into Dollars Source: Mashable.com
    • Campinteractive is an after- school program designed to help kids in the inner city stay off the streets and pursue their dreams.
    • Foursquare teamed up with Pepsi to support Campinteractive in raising funds for new yearly initiatives
    • Pepsi donated $0.04 for every check-in point added to the Foursquare leaderboard
    • Pepsi donated $10,000 to the after-school program
    Source: Mashable.com How Campinteractive Turned Check-Ins into Dollars © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions Sports Authority Mobile Donations
    • Sports Authority set up a booth at the X-Games and told supporters to “check-in” through Foursquare
    • Sports Authority is a sporting goods outlet distributor
    • For every “check-in” Sports Authority donated $1 to Boarding for Breast Cancer (one of the X-Games partners).
    • Sports Authority donated up to $1,000 a day for 3 days ($3000 total)
    • This helped promote Sports Authority’s brand as well as raise money for a charitable cause
    © 2011 Trinet Internet Solutions Sports Authority Mobile Donations
  • © 2011 Trinet Internet Solutions Earth Justice Oil Fundraiser
    • Earth Justice is an environmental activist non-profit located in Oakland CA
    • Earth Justice released an ad campaign for oil spill advocacy and promoted it through foursquare
  • © 2011 Trinet Internet Solutions Earth Justice Oil Fundraiser
    • When supporters see an ad they can “check-in” and Earth Justice will donate $10 to stop unsafe oil drilling
    • The ad was created for younger audiences who do not usually respond to television or magazine ads
  • © 2011 Trinet Internet Solutions Big Love Little Hearts
    • Big Love Little Hearts (BLLH) provide surgeries to children with heart defects
    • BLLH used Foursquare and Twitter for an advocacy/fundraising campaign called 100x100.
    • A donor contributed a $1 for every time someone checked-in (or tweeted) with the hashtag #100x100
    • The campaign raised over $25,000 in less than a day
  • © 2011 Trinet Internet Solutions Gowalla & Larry King Support the Gulf
    • Gowalla is a location based application
    • Gowalla teamed up with Larry King to help stop the oil spill in the Gulf of Mexico
    • Supporters would “check-in” to any park or nature location pre-determined by Gowalla
  • © 2011 Trinet Internet Solutions
    • The purpose was to raise awareness about “the natural world that we so often take for granted.”
    • Gowalla registered over 52,000 “check-ins”
    Gowalla & Larry King Support the Gulf
  • Love Worth Finding Twivaway © 2011 Trinet Internet Solutions
    • 24 Hour Results
    • 400 Retweets
    • 700 New Followers
    • 2,000 Website Click-Throughs
    • 1 Week Results
    • 1,100 New Twitter Followers
    • 290% Sales Increase
    • 2,800 Website Click-Throughs
    Campaign: Fall 2009 © 2011 Trinet Internet Solutions Love Worth Finding Twivaway
  • Today’s Discussion
    • Overview of Geo-location
    • How It Applies to Mobile Giving/Fundraising
    • Case Studies
    • Other Local Donation Concepts
    • Steps Toward Implementation
    © 2011 Trinet Internet Solutions
  • QR Codes : What Are They?
    • Square barcodes that can store information – URL, image, contact information, etc
    • Readable through dedicated QR barcode readers and camera phones
    • Gives another dimension to print ads, billboards and more!
    QR code for Trinity Broadcasting Network © 2011 Trinet Internet Solutions
  • How Do I Scan Them?
    • Download a QR Code Reader application
    • Scan the QR Code through your camera phone
    • Experience exciting content!
    © 2011 Trinet Internet Solutions
  • Best QR Code Applications QR Code Reader and Scanner Quick Mark QR Code Reader QR Code Scanner Pro ScanLife © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions Inc. How To Create QR Codes http://qrcode.kaywa.com/ http://www.qurify.com/en/ http://www.qrstuff.com/ http://www.mobile-barcodes.com/qr-code-generator/ http://www.i-nigma.com/CreateBarcodes.html
  • © 2011 Trinet Internet Solutions Inc. TBN Case Study Show a Video Scan the QR code and it automatically directs you to this TBN video Source: Trinity Broadcasting Network
  • © 2011 Trinet Internet Solutions Inc. Union Gospel Mission Local Mobile Fundraising Source: VancouverSun.com
    • Posted QR Codes on bus stop ads
    • Sent users to custom landing pages with option of donating any $ amount
  • © 2011 Trinet Internet Solutions Inc. QR Code Donation Strategy Source: VancouverSun.com
    • Place a QR Code in a local publication
    • Have QR Code redirect to your donation page on your website
    • Track traffic increases to the donation page to see if QR code campaign is effective
  • Today’s Discussion
    • Overview of Geo-location
    • How It Applies to Mobile Giving/Fundraising
    • Case Studies
    • Other Local Donation Concepts
    • Steps Toward Implementation
    © 2011 Trinet Internet Solutions
  • Steps Toward Implementation
    • Register: Sign-up for a personal Foursquare account
      • You have to sign up for a personal account before claiming your nonprofit’s business
    © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions Steps Toward Implementation
    • 2. Merge: Merge your Foursquare to your organization’s Twitter account
    • If you don’t have a Twitter or Facebook you can still sign up for a Foursquare account
    • You do not have to merge your Twitter or Facebook accounts if you choose not to.
  • © 2011 Trinet Internet Solutions Steps Toward Implementation 3. Search & Add: Search for your organization on Foursquare. If it doesn’t appear, add your organization’s physical location Add new venue to Foursquare
  • Steps Toward Implementation
    • 4. Promote: Your event, donation opportunities or other special offers
    • To “check in” to this fundraiser, a supporter must be within a mile radius of this billboard.
    Strong call to action with clear and concise message. © 2011 Trinet Internet Solutions
  • © 2011 Trinet Internet Solutions Steps Toward Implementation 5. Track Results: Earth Justice received over 5,700 check-ins and raised over $50,000 toward their cause. © 2011 Trinet Internet Solutions
  • Recap
    • Mobile Donations are growing year after year
    • Location Based Services are great tools to:
      • Increase Brand Awareness
      • Build a Local Community
      • Provide Highly Relevant Content
      • Drive Online and Offline Traffic
      • Raise donations
    • Location Based Services make it easy to connect to supporters and advocates for your cause
    © 2011 Trinet Internet Solutions
  • Q & A © 2011 Trinet Internet Solutions
  • Interested in a copy of this presentation? Scan this QR Code to sign up! © 2011 Trinet Internet Solutions
  • Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11ntclocal to 69866 ONLINE Use 11ntclocal at http://nten.org/ntc/eval
  • Contents not to be shared outside of intended organization or duplicated without written permission of Trinet Internet Solutions, Inc. Check-In at Booth #29 www.trinetsolutions.com Visit Booth #29 [email_address] © 2011 Trinet Internet Solutions Text “RONTRINET” to 50500 www.contxts.com