A Brief Guide to Press Release Writing and Distribution
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A Brief Guide to Press Release Writing and Distribution

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Presenting a brief guide to press release writing and distribution by Spectrum Communications, an answering service and call center based in the metro Milwaukee area. ...

Presenting a brief guide to press release writing and distribution by Spectrum Communications, an answering service and call center based in the metro Milwaukee area.

Spectrum Communication Services Inc., better known simply as Spectrum Communications, is an award-winning Milwaukee-area answering service and call center operating 24/7/365.

Celebrating 30 years in the business in 2013, Spectrum’s many clients include not only businesses and organizations around greater Milwaukee and elsewhere across the state of Wisconsin, but a number of longtime national clients, as well.

Over the years, Spectrum has been the subject of stories and articles that have appeared in The Business Journal, the Milwaukee Journal Sentinel, and other local news publications, both online and in traditional print.

In addition to this news coverage, Spectrum is very grateful to have been recognized numerous times in its three decades of business by organizations like the Association of TeleServices International (ATSI) and the Better Business Bureau (BBB) for its leadership and innovation in categories like outstanding service and ethics.

With its commitment to continuous investments in technology and staff training and development, Spectrum stands out among other call centers and answering services around.

Locally owned and operated with great pride since the very beginning, Spectrum’s owners and staff are rooted in and engaged with the Milwaukee area through charitable work, business associations and networking groups, education, and community development.

Call us today to discuss how Spectrum can help your business grow and meet its objectives. Possibilities are virtually endless, and far more affordable than you may think.

Some of our many services and solutions include, in no particular order:

• Order Entry
• Virtual Office
• Employee Check-in Lines
• Help Desk/Customer Service Overflow
• Job Hotlines
• Conference Calls
• Automated or Operator Assisted Dispatching
• Memberships and Subscriptions
• Simple to Complex Messaging
• Lead Generation
• Ad Tracking
• Off-Site Receptionist
• Appointment Scheduling
• Rebate Programs
• Class and Event Registration
• Credit Hotline
• Outbound Surveys
• Claims and Incident Reports
• Store and Dealer Locate
• Pre-certification Line
• Basic to Enhanced Voice Mail
• Industry Specific Programs – Ask About Yours!

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A Brief Guide to Press Release Writing and Distribution A Brief Guide to Press Release Writing and Distribution Presentation Transcript

  • By Aaron S. Robertson of Spectrum Communications This information provided by Spectrum Communication Services Inc. Visit us on the Web at: www.spectrumcomm.com
  •  Ribbon cutting ceremony or grand opening  Staff promotions  New service or product offering  Key anniversary  Industry news or recognition  Achieving a sales milestone  New location  A sponsorship or significant charitable donation  A free event you’re holding (workshop, seminar, etc.)  Bringing attention to the noteworthy contributions of a particular employee  A noteworthy contract that was secured
  •  Keep the release short and to the point  Make the content relevant and meaningful – avoid needless sales fluff  Most important information closer to the top  Include as much contact information as you can  Seek out and develop relationships with local reporters, freelance journalists, and bloggers  Take advantage of online distribution sites…
  •  I-Newswire.com  PRLog.org  PRNewswire.com  Any local or regional news or press release Web sites that accept submitted items  Make sure to utilize strong keywords and phrases to boost your search engine rankings!
  • Article: How to Write a Press Release That Gets Noticed Article: 3 Tips for Writing a Good Press Release—and When You Shou Article: Stop the Press (Release): 4 PR Tips for Small Businesses Article: 10 Essential Tips for Writing Press Releases Video: How To Write The Perfect Press Release - Condensed
  • 125 N. Executive Drive, Suite 300 Brookfield, WI 53005 262.821.5100 (Local) 800.701.3559 (Toll Free) 262.821.1492 (Fax) aaron@spectrumcomm.com www.spectrumcomm.com www.facebook.com/milwaukeecallcenter
  • 125 N. Executive Drive, Suite 300 Brookfield, WI 53005 262.821.5100 (Local) 800.701.3559 (Toll Free) 262.821.1492 (Fax) aaron@spectrumcomm.com www.spectrumcomm.com www.facebook.com/milwaukeecallcenter