Working with Google’s Keyword Tool


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A brief presentation on how to utilize Google's Keyword Tool to help you vastly improve your search engine rankings and obtain more qualified leads. Prepared by Spectrum Communications, an answering service and call center based in the metro Milwaukee area.

Spectrum Communication Services Inc., better known simply as Spectrum Communications, is an award-winning Milwaukee-area answering service and call center operating 24/7/365.

Celebrating 30 years in the business in 2013, Spectrum’s many clients include not only businesses and organizations around greater Milwaukee and elsewhere across the state of Wisconsin, but a number of longtime national clients, as well.

Over the years, Spectrum has been the subject of stories and articles that have appeared in The Business Journal, the Milwaukee Journal Sentinel, and other local news publications, both online and in traditional print.

In addition to this news coverage, Spectrum is very grateful to have been recognized numerous times in its three decades of business by organizations like the Association of TeleServices International (ATSI) and the Better Business Bureau (BBB) for its leadership and innovation in categories like outstanding service and ethics.

With its commitment to continuous investments in technology and staff training and development, Spectrum stands out among other call centers and answering services around.

Locally owned and operated with great pride since the very beginning, Spectrum’s owners and staff are rooted in and engaged with the Milwaukee area through charitable work, business associations and networking groups, education, and community development.

Call us today to discuss how Spectrum can help your business grow and meet its objectives. Possibilities are virtually endless, and far more affordable than you may think.

Some of our many services and solutions include, in no particular order:

• Order Entry
• Virtual Office
• Employee Check-in Lines
• Help Desk/Customer Service Overflow
• Job Hotlines
• Conference Calls
• Automated or Operator Assisted Dispatching
• Memberships and Subscriptions
• Simple to Complex Messaging
• Lead Generation
• Ad Tracking
• Off-Site Receptionist
• Appointment Scheduling
• Rebate Programs
• Class and Event Registration
• Credit Hotline
• Outbound Surveys
• Claims and Incident Reports
• Store and Dealer Locate
• Pre-certification Line
• Basic to Enhanced Voice Mail
• Industry Specific Programs – Ask About Yours!

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Working with Google’s Keyword Tool

  1. 1. By Aaron S. Robertson of Spectrum Communications This information provided by Spectrum Communication Services Inc. Visit us on the Web at:
  2. 2.  A free tool allowing you to explore ideas for keywords and phrases for use in your online marketing and SEO efforts  Provides a lot of great data and other information pertinent to a keyword  Very simple to use  Get started here
  3. 3. Next, comparison keywords will appear on the screen. You will see the number of monthly searches conducted using each keyword, on both a global and a local level. Competition will be rated as either “Low”, “Medium”, or “High”. Generally, words/phrases that are rated “Low” for competition will be easier to rank for.
  4. 4.  Create compelling copy that incorporates the words/phrases you’d like to use  Use this free, easy-to-use tool at to determine the keyword density in your copy  Generally, you want to keep the density level somewhere between 3-5% (higher will be seen as spamming, lower makes it more difficult to rank for)
  5. 5.  Use your new copy for Web pages, blog posts, business directory listings, online press releases and articles, etc.  Don’t forget to use your keywords/phrases in your Web page/blog URLs, titles and headers, meta tags, etc.
  6. 6.  Identify search trends and patterns  Find and cultivate niche areas  Increased quality of leads – they are more targeted  Overall better search engine results  Stay ahead of the competition
  7. 7. Video: Google Keyword Tool Tutorial - Finding The Best Keywords Video: How To Use Google Keyword Tool External To Find Niches Video: How to Use The Google AdWords Keyword Tool (Properly) 1080p
  8. 8. 125 N. Executive Drive, Suite 300 Brookfield, WI 53005 262.821.5100 (Local) 800.701.3559 (Toll Free) 262.821.1492 (Fax)
  9. 9. 125 N. Executive Drive, Suite 300 Brookfield, WI 53005 262.821.5100 (Local) 800.701.3559 (Toll Free) 262.821.1492 (Fax)