Social Media Strategies for Your        Small Business                                                By: Chris Herbert   ...
Content License                                                                                  Click to read terms© Mi6 ...
Today’s Conversation• Act One (in your shoes)  – A bit about yours truly  – You  – Your Social Network NOT ……• Act Two  – ...
Small Business WeekFirst Things First    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 90...
Thanks                                                                YOU!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecial...
Small Business WeekA Bit About Yours Truly    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com...
I’m an Entrepreneur                                                                   Click to see my LinkedIn            ...
I have a small business                                         Mi6 creates B2B social                                    ...
And a social cause© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741   9
Blowing Our Horn …. a bit© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741   10
Small Business WeekYou!    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741  ...
Realities of Small Business“ I have limited time, funds, expertise  and resources to market my  business. As an owner I ne...
Realities of Small Business“ Social networks and media are something my  kids and grandkids “get”. I don’t see how my  bus...
And we’re not making it any easier!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582...
Confusion aside..small biz & social do mix                                                              Click here to see ...
And, some are seeing results                                                             Click here to see infographic and...
Small Business WeekYOUR Social Network NOT …    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.c...
It’s NOT about them and their networks!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905....
It’s about YOU and YOUR Network© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 37...
Small Business WeekMyths and Definitions    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com |...
Myths© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741   21
Strategy“ A strategy is nothing without a goal.  Once you’ve created a goal your  strategy is an idea ..a conceptualizatio...
Small Business WeekSocial Media Strategies (finally!)    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi...
#1 Source of Business                                          Word of                                          Mouth/    ...
Man in the Chair                                                                              Click here to watch© Mi6 | M...
Build Your Social Network                                                                     Learn about the “Ladder of  ...
Build Your Social Network                                                     Learn more about strategies here© Mi6 | Mi6a...
Small Business WeekYOU’RE Not Alone!    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905...
People & Networks    Follow and get involved           Follow AND Connect with Maria      Follow AND Connect with Rob and ...
Thanks to You! Let’s Connect!              Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton              P: 905.582.37...
Small Business WeekQ&A    © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741   31
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Social Media Strategies, Presented by Chris Herbert

  1. 1. Social Media Strategies for Your Small Business By: Chris Herbert Date: Oct 17/12 © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 1
  2. 2. Content License Click to read terms© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 2
  3. 3. Today’s Conversation• Act One (in your shoes) – A bit about yours truly – You – Your Social Network NOT ……• Act Two – Myths and Definitions• Act Three (man in the chair) – Strategies• Act Four – You’re Not Alone! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 3
  4. 4. Small Business WeekFirst Things First © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 4
  5. 5. Thanks YOU!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 5
  6. 6. Small Business WeekA Bit About Yours Truly © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 6
  7. 7. I’m an Entrepreneur Click to see my LinkedIn profile online© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 7
  8. 8. I have a small business Mi6 creates B2B social networks & communities that build reputations, generate results and make markets.© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 8
  9. 9. And a social cause© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 9
  10. 10. Blowing Our Horn …. a bit© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 10
  11. 11. Small Business WeekYou! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 11
  12. 12. Realities of Small Business“ I have limited time, funds, expertise and resources to market my business. As an owner I need to see results and value in any investment I make and no…………………...” - Small Business Owner (possibly you?) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 12
  13. 13. Realities of Small Business“ Social networks and media are something my kids and grandkids “get”. I don’t see how my business can benefit from using social media. I don’t understand it, I don’t need it and if one day we do decide to use it I’ll hire an intern to do it for me” - Small Business Owner (possibly you?) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 13
  14. 14. And we’re not making it any easier!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 14
  15. 15. Confusion aside..small biz & social do mix Click here to see infographic and source © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 15
  16. 16. And, some are seeing results Click here to see infographic and source© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 16
  17. 17. Small Business WeekYOUR Social Network NOT … © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 17
  18. 18. It’s NOT about them and their networks!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 18
  19. 19. It’s about YOU and YOUR Network© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 19
  20. 20. Small Business WeekMyths and Definitions © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 20
  21. 21. Myths© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 21
  22. 22. Strategy“ A strategy is nothing without a goal. Once you’ve created a goal your strategy is an idea ..a conceptualization of how the goal could be achieved. A tactic is an action you take to execute the strategy” © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 22
  23. 23. Small Business WeekSocial Media Strategies (finally!) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 23
  24. 24. #1 Source of Business Word of Mouth/ Mouse!© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 24
  25. 25. Man in the Chair Click here to watch© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 25
  26. 26. Build Your Social Network Learn about the “Ladder of Participation” here© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 26
  27. 27. Build Your Social Network Learn more about strategies here© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 27
  28. 28. Small Business WeekYOU’RE Not Alone! © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 28
  29. 29. People & Networks Follow and get involved Follow AND Connect with Maria Follow AND Connect with Rob and Carol Local Grassroots Technology Community© Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 29
  30. 30. Thanks to You! Let’s Connect! Chris Herbert, CMO of Mi6 | Cofounder Silicon Halton P: 905.582.3741 E: cherbert@Mi6agency.com T: @B2Bspecialist T: @Mi6agency W: Mi6agency.com L: www.linkedin.com/in/chrisherbert (please indicate how we met and/or know each other) © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 30 30
  31. 31. Small Business WeekQ&A © Mi6 | Mi6agency.com | @Mi6agency | @B2Bspecialist | cherbert@Mi6agency.com | 905. 582. 3741 31

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