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Overdrive Social Media

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Overdrive Social Media

Overdrive Social Media


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  • 1. Overdrive Social Media:Platform Strategy, Synergy, andDaily RoutineMelissa Dawn LiermanLinkedIn: Melissa Dawn Lierman @LocalLondonLife @TimeOutMom.
  • 2. 2Preview1. Who is online? Why be online?2. Strategy & Plan3. LinkedIn4. Facebook5. Twitter6. Synergy7. Daily Routine8. Q & A
  • 3. 3Who is Online?• Create ads• Provide a giveawayWORK WITH US TO:• Help developquestions/topics• Choose panelists• Best meet yourcampaign objectives* Sourced: CIRA – Canadian Internet Registration Authority• 83% of Canadians are online• Canadians 45.6 hours a monthvs. Americans 40.3 hours a monthvs. World average of 24.4 hours/month• Canadians prefer a .ca domain (49%)vs. a .com domain (17%)• Facebook52.7% pop 64.1% online users• LinkedIn5 million Canadian membersQuote Here“The Internet isas Powerful asOxygen! Peoplecannot livewithout it!”~Gary Vaynerchuk
  • 4. 4Online Presence• Website is the hub• Newsletter digitally delivers content right to an inbox• Blog valuable content in a push of a button• Videos tell a visual story• LinkedIn professional business to business network• FaceBook is going where people already are• Twitter is stream of consciousness• Law of Marketing 6-12 touches, to 10-15• Social Media is social and relationship building•All of these are access and opportunity tolisten and connect
  • 5. 5Strategy and PlanLET’S MAKE ADIFFERENCE!• EXPERTShow you are an expert in your industry and the sectors you serve:Home, Office, Business, Automotive, and Agriculture•SUCCESSShow you and your company’s success with any award andachievements, attendance of training, events, conferences• LOVEShow the love of your chamber and your businesses:Connecting as an office at events, activities, birthdays, celebrationsReposting great and fun things your businesses are doing too• LOCALSupport of local initiatives, events, sponsorships, involvement,activities, shopping, and eatingLET’S MAKEA PLAN!
  • 6. 6LinkedIn• Oldest Social Media Platform – Est. 2002• 200+ million accounts• Completely professional and trusted• Strongest Business to Business network• Most monetized – highest salary earners• Most educated – most & highest degreed• Individual – Digital Profile & Portfolio• Company Page – Company Informationand ties employees together
  • 7. 7LinkedIn Company PageA Company Page helps LinkedIn memberslearn about your business, brand, productsand services, and job opportunities.Any LinkedIn member can follow a companypage.50% of people/businesses are more likely tobuy from you if they are connected to you onLinkedIn
  • 8. 8LinkedIn5 Steps 15 Minutes a Day1.Check your inbox and respond2.Check your new connection requests3.Connect with anyone that you have met inperson in the last 24-48 hours – personal andcompany pages4.Read the newsfeed of your connections andlike and comment on 3-5 items5.Update your status – industry news, companynews, newsletters, local events, sponsorships,activities
  • 9. 9LinkedInPOWER OF LINKEDINYour professional brand and digital reputation.Keeping connected with your contacts digitallyand professionally.Ability to listen to what is happening withindividuals and their companies.
  • 10. 10Facebook• 800+ million people on Facebook• 55%+ use it daily• 2ndLargest Demographic 35-54• 1 billion pcs content shared daily• Average user time per day = 1 hour• Biggest playground• Most engaged social media network• Customers and Competitors are thereso you need to be there too
  • 11. 11FacebookWays to Use Facebook• Personal User Account• Public Business Page• Public Group• Private Group• Buying Facebook Ads
  • 12. 12Facebook5 Steps in 15 Minutes a Day1.Check your page in the a.m. and p.m.2.Read, Like, and Respond to every singlecomment3.Read the newsfeed of yourconnections/people/pages and like andcomment on 3-5 items4.Update your status - industry news,company news, product information, localevents, sponsorships, activities5.Build your photo galleries
  • 13. 13FacebookPOWER OF FACEBOOKConnect with your current clientsServe your current clients
  • 14. 14TwitterLET’S MAKE ADIFFERENCE!• 200+ million accounts• 1 billion tweets per week• 600 million search queries per day• Micro-blogging in 140 characters• Started as simple text msg service• Can find people by geo location• Open network
  • 15. 15TwitterLET’S MAKE ADIFFERENCE!5 Steps in 15 Minutes a Day1.Check your Direct Message / Inbox2.Read and respond to your @ Mentions3.Read the newsfeed of yourconnections/people/pages and commenton 3-5 tweets4.Tweet - industry news, company news,product information, local events,sponsorships, activities5.Pay it Forward - Retweet
  • 16. 16TwitterLET’S MAKE ADIFFERENCE!POWER OF TWITTERConnecting with people in a geographicallocation that do not know you alreadyConnecting people to your website andother social media entitiesAbility to listen to the stream ofconsciousness by topic, event, name, brand
  • 17. 17Listen with Twitter• Create ads• Provide a giveawayWORK WITH US TO:• Help developquestions/topics• Choose panelists• Best meet yourcampaign objectivesLET’S MAKE ADIFFERENCE!http://www.search.twitter.com•Stream of consciousness of what is happening right now•Keyword or phrase search• Geo locate option• “sarnia” “sarnia ontario”• “business”• “vacation” “holiday”• “beach” “water”• “party”• “fishing”Twitter“No morepowerfullisten tool tohear theheartbeat ofthe nation onevery topic!”
  • 18. 18Find Local Users on Twitter• Create ads• Provide a giveawayWORK WITH US TO:• Help developquestions/topics• Choose panelists• Best meet yourcampaign objectivesLET’S MAKE ADIFFERENCE!http://www.search.twitter.com• Advanced Search• Go to box = Near This Place• Enter Postal Code or City + Province• Follow 10 people a day that come upTwitter“No morepowerfullisten tool tohear theheartbeat ofthe nation onevery topic!”
  • 19. 19SynergyWORKING TOGETHERLinkedIn Professional Content All of your events Newsletter on Company PageFacebook More Personal and Connected Local Events Lots of Photos Newsletter on Company PageTwitter• Anything Goes!• Everything feed TO twitter• Do NOT send your tweets anywhere!
  • 20. 20Daily RoutineONE HOUR A DAY – WEEKDAYS1.LinkedIn – 15 minutes, once a day2.Facebook – 15 minutes, twice a day3.Twitter – 15 minutes, once a day
  • 21. 21Review1. Who is online? Why be online?2. Strategy & Plan3. LinkedIn4. Facebook5. Twitter6. Synergy7. Daily Routine8. Q & A
  • 22. Overdrive Social Media:Platform Strategy, Synergy, andDaily RoutineMelissa Dawn LiermanLinkedIn: Melissa Dawn Lierman @LocalLondonLife @TimeOutMom.