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Metaphwoar 2011: Advice Memes 101
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Metaphwoar 2011: Advice Memes 101

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The slides from my 15 minute presentation for Metaphwoar! 2011, part of Internet Week Europe.

The slides from my 15 minute presentation for Metaphwoar! 2011, part of Internet Week Europe.

Published in Technology , Education
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Transcript

  • 1. Advice Memes 101 -or- Internet culture is not as new or strange as it may seem
  • 2. What is an Advice Meme?
  • 3. Internet meme /ˈɪntərˌnɛt mim /noun.A piece of often-entertainingcultural currency that spreadsrapidly through social networksand media platforms.
  • 4. Image Macro /ˈɪmɪdʒˈmækroʊ/ noun A picture* captioned for humorous effect*Generally on the Internet, and usually in Impact outline font
  • 5. = LOLCAT
  • 6. • Single cropped image• Color wheel background• Impact font• Setup on top, punchline on bottom
  • 7. So what do Advice Memes and TVSitcom Charactershave in common?
  • 8. TROPES “Devices and conventions that content creators can reasonably rely on as being present in the audience members minds and expectations”* (Not clichés, closer to stereotypes)*According to TVTropes.com
  • 9. Foul Bachelor Frog
  • 10. Foul Bachelor Frog =
  • 11. Foul Bachelor Frog
  • 12. Socially Awkward Penguin
  • 13. Socially Awkward Penguin =
  • 14. Socially Awkward Penguin
  • 15. Philosoraptor
  • 16. Philosoraptor =
  • 17. Philosoraptor
  • 18. Courage Wolf
  • 19. Courage Wolf =
  • 20. Courage Wolf
  • 21. Other Examples = =
  • 22. Other Examples = =
  • 23. So...
  • 24. TL;DRThe extreme nature of community practiceson /b/ can obscure the underlying role thesebehaviours play to the casual observer. Wesee our role as partly one of translating thesepractices into terms familiar to scholars.(Bernstein et al., 2011)
  • 25. Thanks!