24 reasons you should stop
spending money on social media
Thousands of journalists are
waiting for you to screw up.
So are your customers.
… and your competitors.
Some people will pay money
just to moan about you.
(Though most will do it out of
malice, spite or boredom.)
Especially if you’re an airline.
Social networking companies
don’t have your back.
You can’t predict — or even
keep up with — the news.
You will get hacked.
At least one of your
employees hates you.
And if they don’t now, they
will if you ever fire them.
You’re a try-hard.
You’re out of touch.
Basically you care too much.
People are assholes. And
they don’t want to be friends.
You will get accused of
horrible things.
You may even accidentally
do horrible things.
“Viral marketing” is a hoax.
Social media is an invitation
to public ridicule.
#Hashtags are good for just
one thing…
#McDStories
… damaging your reputation.
Things get even worse when
you apologize.
There’s no evidence
whatsoever that social media
drives sales.
You should resolve queries
quickly and privately.
•  100,000 a month talking mention tesco
•  50,000 @-mentions a month
•  25,000
•  before general chatter
•  all public
Fi...
Keep social media
for customer service.
²  Crisis management
²  PR
²  Marketing
²  Selling
²  “Engaging” with custome...
So turn off the computer.
Milo Yiannopoulos
milo@yiannopoulos.net
@Nero
What’s the worst that
could happen?
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
24 reasons you should stop spending money on social media
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24 reasons you should stop spending money on social media

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Milo Yiannopoulos on why brands and institutions are only embarrassing themselves and inviting ridicule by attempting to "engage" with young people.

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24 reasons you should stop spending money on social media

  1. 1. 24 reasons you should stop spending money on social media
  2. 2. Thousands of journalists are waiting for you to screw up.
  3. 3. So are your customers.
  4. 4. … and your competitors.
  5. 5. Some people will pay money just to moan about you.
  6. 6. (Though most will do it out of malice, spite or boredom.)
  7. 7. Especially if you’re an airline.
  8. 8. Social networking companies don’t have your back.
  9. 9. You can’t predict — or even keep up with — the news.
  10. 10. You will get hacked.
  11. 11. At least one of your employees hates you.
  12. 12. And if they don’t now, they will if you ever fire them.
  13. 13. You’re a try-hard.
  14. 14. You’re out of touch.
  15. 15. Basically you care too much.
  16. 16. People are assholes. And they don’t want to be friends.
  17. 17. You will get accused of horrible things.
  18. 18. You may even accidentally do horrible things.
  19. 19. “Viral marketing” is a hoax.
  20. 20. Social media is an invitation to public ridicule.
  21. 21. #Hashtags are good for just one thing…
  22. 22. #McDStories
  23. 23. … damaging your reputation.
  24. 24. Things get even worse when you apologize.
  25. 25. There’s no evidence whatsoever that social media drives sales.
  26. 26. You should resolve queries quickly and privately.
  27. 27. •  100,000 a month talking mention tesco •  50,000 @-mentions a month •  25,000 •  before general chatter •  all public Figures provided by
  28. 28. Keep social media for customer service. ²  Crisis management ²  PR ²  Marketing ²  Selling ²  “Engaging” with customers ²  Brand awareness ²  Creating content ²  Distributing content ²  Pro-active monitoring ²  Customer service
  29. 29. So turn off the computer.
  30. 30. Milo Yiannopoulos milo@yiannopoulos.net @Nero What’s the worst that could happen?

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