0
FacebookGoogle Plus               Blog Pinterest                  TwitterInstagram                           YouTube      ...
Q       What would you like   to get out of this workshop?Do you feel positively or negatively   about your online presenc...
In the first years of the 21st century, a new meaning of the word pimp has emerged in the form of a transitive verb,which ...
This.
Not this.
“Pimping your online presence is all about communicating as clearly and cleverly as  possible who you are and what you’reo...
We all have to do it.
“The internet wasn’t built to make it easy for you to watch Lady                           GaGa videos.The Internet is a c...
Can You Afford to Ignore It?
Your Digital  Identity
Personal Online Professional
What Story Are YouTelling?
Tools for Telling Your StoryTitle and tagline of your website/blogAbout PageEach Blog PostA TweetPhotosVideosCan you descr...
Q      Are you comfortable     about sharing your real         identity online?     Are you willing to show   a more perso...
Google Plus                                          Facebook Pinterest           BlogInstagram                           ...
Your Home on the Web       Freedom       Flexibility       Ownership       Growth
Your website needs to be the central point of all your online communications.                              Why is this so ...
What is a blog?A website or part of a website (web log)easily updated, preferably on a regular basis consists of individua...
Very few people are ever going to come  back to your website if it isn’t updated  regularly, and if you’re not providing  ...
Links to       social     networksTagline -what blog is about
Latest postComments
emailnewsletter  social  proof
Socialsharingbuttons          Comments
Pro-Blogging Recommendations    Self-hosted Wordpress (Wordpress.org)    Premium Theme (with SEO features)    Responsive T...
Try it for free..www.tumblr.com wordpress.com
Q Do you have a personal          blog?Do you blog as part of your          work?    Do you read blogs?
Email is social too.
Advantages of an email newsletter People are more likely to see your email than they are to see                    your Tw...
Permission MarketingDon’t send unsolicited group emails. Most people consider them as spam.           Only send to people ...
Q Do you have an email     newsletter?Does it get sent out on a consistent schedule?Do you subscribe to any  email newslet...
Avoid Social Media Meltdown
Concentrate on growing one social network at a timeFocus on building relationships and having conversations - not the numb...
Remember, it’s about having conversations   Take some time to work out the basics (it’s very easy!)Only follow people back...
Facebook          Organisations can set up a Page or a Group.            Groups can be Open, Closed or Secret. Pages are s...
Other Social NetworksInstagram and Pinterest are very visual.Instagram is great for telling an ongoing story throughphotos...
Q    Do you have a personal      Facebook account?    Do you have a personal       Twitter account?Do you use Facebook or ...
Be Realistic Be FocusedBe ConsistentProvide ValuePlan Ahead
Set Clear Expectations & BoundariesExternal Social Media PolicyInternal GuidelinesComment PolicyModerate commentsSet a Pos...
So, Are You Ready....
...To Unlock theDigital Handcuffs?
Q          Do you think your staff        should have more freedom            to use online tools?     How could this be ma...
Photo credits (utilised under a Creative Commons license):     p.9 Keith Allison http://www.flickr.com/photos/keithallison...
Published WorkThe Guardian online, The Scotman online, Journalism.co.uk, The Edinburgh                                    ...
Pimp your Online Presence - DACLD Workshop
Pimp your Online Presence - DACLD Workshop
Pimp your Online Presence - DACLD Workshop
Pimp your Online Presence - DACLD Workshop
Pimp your Online Presence - DACLD Workshop
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Pimp your Online Presence - DACLD Workshop

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Slides for workshop held at the Digitally Agile Community Learning and Development event in Edinburgh on 24th January 2013.

Pimp Your Online Presence in 6 Steps: http://www.clearmindedcreative.com/pimp-your-online-presence-in-six-steps/

More on the DACLD event: http://www.youthlinkscotland.org/webs/245/documents/DACLDReportJan2013.pdf

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Transcript of "Pimp your Online Presence - DACLD Workshop"

  1. 1. FacebookGoogle Plus Blog Pinterest TwitterInstagram YouTube Email Newsletter Pimp Your Online Presence
  2. 2. Q What would you like to get out of this workshop?Do you feel positively or negatively about your online presence? Are you ready to rhumble?
  3. 3. In the first years of the 21st century, a new meaning of the word pimp has emerged in the form of a transitive verb,which means “to decorate” or “to gussy up” (compare primp, especially in Scottish usage).This new definition was made popular by Pimp My Ride, an MTV television show.Although this new definition paid homage to hip-hop culture and its connection to street culture, it has now entered common, even mainstream commercial, use. Wikipedia (that most reliable of sources).
  4. 4. This.
  5. 5. Not this.
  6. 6. “Pimping your online presence is all about communicating as clearly and cleverly as possible who you are and what you’reoffering to the world, so that you stand out and are remembered. ”
  7. 7. We all have to do it.
  8. 8. “The internet wasn’t built to make it easy for you to watch Lady GaGa videos.The Internet is a connection machine, and anyone with a laptop or a smartphone is now connected to just about everyone else. And it turns out those connections are changing the world.” Seth Godin, The Icarus Deception
  9. 9. Can You Afford to Ignore It?
  10. 10. Your Digital Identity
  11. 11. Personal Online Professional
  12. 12. What Story Are YouTelling?
  13. 13. Tools for Telling Your StoryTitle and tagline of your website/blogAbout PageEach Blog PostA TweetPhotosVideosCan you describe what you do in 160 characters? (Twitter bio)
  14. 14. Q Are you comfortable about sharing your real identity online? Are you willing to show a more personal side online?Are you concerned about the trend towards sharing more online?
  15. 15. Google Plus Facebook Pinterest BlogInstagram Twitter Email Newsletter The Building Blocks of Your Blogging Strategy
  16. 16. Your Home on the Web Freedom Flexibility Ownership Growth
  17. 17. Your website needs to be the central point of all your online communications. Why is this so important?Well by setting up your own space where people can visit, you have freedom to postwhatever you want to post. You have the flexibility to change things and experiment to see what works best. This enables you to build a platform which can potentially grow in value over time. And if you use a self-hosted option, will be the owner of your website/blog. Ideally, you don’t want to be reliant on specific services and companies who maychange the rules as they go along (as with Facebook EdgeRank) or rapidly nosedive in popularity (like MySpace).
  18. 18. What is a blog?A website or part of a website (web log)easily updated, preferably on a regular basis consists of individual blog posts, which areusually presented in chronological order, withthe most recent post at the top of the page.Can be mainly written, or based aroundphotos, videos or audio.Can allow readers to comment/interact
  19. 19. Very few people are ever going to come back to your website if it isn’t updated regularly, and if you’re not providing valuable or entertaining content. A blog which is updated reasonably regularly is a great way of keeping peopleinterested in what you have to say and what you’re doing.It’s the difference between having a website which is like a ghost town, and one which has life and energy about it, and attracts people and conversation.
  20. 20. Links to social networksTagline -what blog is about
  21. 21. Latest postComments
  22. 22. emailnewsletter social proof
  23. 23. Socialsharingbuttons Comments
  24. 24. Pro-Blogging Recommendations Self-hosted Wordpress (Wordpress.org) Premium Theme (with SEO features) Responsive Theme (for mobile devices) Google Analytics (to measure visitors) Akismet plug-in (to limit spam) Back it up! (Backup Buddy)
  25. 25. Try it for free..www.tumblr.com wordpress.com
  26. 26. Q Do you have a personal blog?Do you blog as part of your work? Do you read blogs?
  27. 27. Email is social too.
  28. 28. Advantages of an email newsletter People are more likely to see your email than they are to see your Twitter update.You can offer additional content or information that you don’t want to post publicly. People’s inboxes are very personal. If they sign up to yournewsletter they are probably very interested in what you have to say. You can remind people to visit your blog!
  29. 29. Permission MarketingDon’t send unsolicited group emails. Most people consider them as spam. Only send to people who have signed up or given you permission to contact them.
  30. 30. Q Do you have an email newsletter?Does it get sent out on a consistent schedule?Do you subscribe to any email newsletters?What do you like/dislike about them?
  31. 31. Avoid Social Media Meltdown
  32. 32. Concentrate on growing one social network at a timeFocus on building relationships and having conversations - not the numbersBe generous. Share other people’s content.Share related content to your topic, not just your own stuff.Set time limits!Use a social media client e.g. Hootsuite or Buffer, to monitor and schedule updatesin advance.Use lists and filters to see the relevant information.Don’t post the same updates to all of your social networks. Find out what workson each individual platform.
  33. 33. Remember, it’s about having conversations Take some time to work out the basics (it’s very easy!)Only follow people back you actually find interesting/relevant Share interesting links Keep it relevant/on-topic if possible
  34. 34. Facebook Organisations can set up a Page or a Group. Groups can be Open, Closed or Secret. Pages are subject to Facebook EdgeRank - your messages will not be seen by everyone who likes your page.However Facebook provides insights (statistics) and allows you to promote posts and also advertise your page.
  35. 35. Other Social NetworksInstagram and Pinterest are very visual.Instagram is great for telling an ongoing story throughphotos, and easy to update via a smartphone.Pinterest is an online scrapbook most popular with women.Google Plus has a small, but strong community. They nowhave community pages which could be useful fororganisations.StumbleUpon & Reddit are social bookmarking sites. Theycan drive traffic but you need to invest time in thecommunity.Other sites: KILTR, Blipfoto etc.
  36. 36. Q Do you have a personal Facebook account? Do you have a personal Twitter account?Do you use Facebook or Twitter for work purposes? What about other social networks?
  37. 37. Be Realistic Be FocusedBe ConsistentProvide ValuePlan Ahead
  38. 38. Set Clear Expectations & BoundariesExternal Social Media PolicyInternal GuidelinesComment PolicyModerate commentsSet a Posting ScheduleRefuse to engage with ‘Trolls’
  39. 39. So, Are You Ready....
  40. 40. ...To Unlock theDigital Handcuffs?
  41. 41. Q Do you think your staff should have more freedom to use online tools? How could this be made possible? Are you prepared to set clear internal andexternal guidelines about your organisation’s online presence? Has this workshop made you feel any differently about your online presence?
  42. 42. Photo credits (utilised under a Creative Commons license): p.9 Keith Allison http://www.flickr.com/photos/keithallison/ p.11 Tropical Pete http://www.flickr.com/photos/12023825@N04/ p. 12: Olaf http://www.flickr.com/photos/gradin/ p.16 TheMuuj http://www.flickr.com/photos/themuuj/ p.20 Allie Caulfield http://www.flickr.com/photos/wm_archiv/ p.28 Esparta http://www.flickr.com/photos/esparta/ p. 33 Hack NY http://www.flickr.com/photos/hackny/ p.42 See-Ming Lee http://www.flickr.com/photos/seeminglee/ p. 46 Keith Allison http://www.flickr.com/photos/keithallison/
  43. 43. Published WorkThe Guardian online, The Scotman online, Journalism.co.uk, The Edinburgh About MeEvening News, The Skinny Magazine, The List.Copywriting/Web Editing clients include:The National Trust for Scotland, LEWIS Creative Consultants, The JohnstonPress, The Touch Agency, TEDxGlasgow.Blogger since 2005My first blog was focused on music, technology and other topics.The Clear-Minded Creative (founded in 2011) was voted one of Scotland’s bestwebsites by The List in the same year.Education and Previous EmploymentI have an Honours degree in Communications Studies and over a decade ofrelevant experience working at the heart of The Scottish Government, including anumber of years in the Media and Communications Department.As Digital Co-ordinator for Environment & Climate Change I managed theEnvironment section of the main Scottish Government website, was on theeditorial and communications group for Scotland’s Environment website and alsocontributed to the initial content strategy for the Greener Scotland website,aimed at encouraging more sustainable living. I also chaired the Climate ChangeDigital Communications short-life working group.Speaking contact: milo@clearmindedcreative.comApple Store event on blogging, Washington College in Maryland, St. Andrew’s www.clearmindedcreative.comUniversity, BBC Radio Scotland.
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