Know Your Audience.
brizzle born and bred
Sunday, 9 March 14
You’ve got to
have a strategy.
iconicsummer
Sunday, 9 March 14
your
audience is
the hero of
the story.

Sunday, 9 March 14
“Engagement
is the collection of
experiences that
readers, viewers or
visitors have with a
media brand.”
Malthouse & Peck,...
What experience does
your audience want?

Sunday, 9 March 14
edenpictures
Sunday, 9 March 14
what keeps
them awake
at
night?

CC Carlos Martz
Sunday, 9 March 14
what keeps
them awake
at
night?

?
Sunday, 9 March 14
Ten+ Years of Tears.

Sunday, 9 March 14
Get Creative.
Sunday, 9 March 14
I Was a Swivel Chair.

Sunday, 9 March 14
Self-Publishing.

Sunday, 9 March 14
Published by.

Sunday, 9 March 14
Paid by.

Sunday, 9 March 14
www.clearmindedcreative.com

Sunday, 9 March 14
Build a body of work.

Sunday, 9 March 14
You’ve got
to do the
work.

Sunday, 9 March 14
Be brave.

Unfurled
Sunday, 9 March 14
Be consistent.

Sunday, 9 March 14
Be yourself.
Sunday, 9 March 14
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Know Your Audience - Lightning Talk

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A short talk on audience engagement for Talking Heads event as part of the University of Edinburgh Creative Cultural Careers Festival. The evening included ten lightning talks from speakers working in Marketing, Design and Audience Development who shared their advice, insights and stories.

Published in: Marketing
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Know Your Audience - Lightning Talk

  1. 1. Know Your Audience. brizzle born and bred Sunday, 9 March 14
  2. 2. You’ve got to have a strategy. iconicsummer Sunday, 9 March 14
  3. 3. your audience is the hero of the story. Sunday, 9 March 14
  4. 4. “Engagement is the collection of experiences that readers, viewers or visitors have with a media brand.” Malthouse & Peck, Medill on Media Engagement Sunday, 9 March 14
  5. 5. What experience does your audience want? Sunday, 9 March 14
  6. 6. edenpictures Sunday, 9 March 14
  7. 7. what keeps them awake at night? CC Carlos Martz Sunday, 9 March 14
  8. 8. what keeps them awake at night? ? Sunday, 9 March 14
  9. 9. Ten+ Years of Tears. Sunday, 9 March 14
  10. 10. Get Creative. Sunday, 9 March 14
  11. 11. I Was a Swivel Chair. Sunday, 9 March 14
  12. 12. Self-Publishing. Sunday, 9 March 14
  13. 13. Published by. Sunday, 9 March 14
  14. 14. Paid by. Sunday, 9 March 14
  15. 15. www.clearmindedcreative.com Sunday, 9 March 14
  16. 16. Build a body of work. Sunday, 9 March 14
  17. 17. You’ve got to do the work. Sunday, 9 March 14
  18. 18. Be brave. Unfurled Sunday, 9 March 14
  19. 19. Be consistent. Sunday, 9 March 14
  20. 20. Be yourself. Sunday, 9 March 14
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