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100 uses for social media monitoring

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  • 1. 100 Uses for Social Media MonitoringBrand Monitoring Lead Generation and Sales Product Development1. Listen for online mentions of your brand 41. Monitor for buying indication terms within your product category 81. Listen for comments on current products2. Listen for positive mentions of your brand 42. Monitor for recommendation requests within your product category 82. Listen for comments on competitors’ products3. Listen for negative mentions of your brand 43. Monitor for discussions of your product category 83. Discover new uses for existing products4. Listen for direct and indirect questions from customers 44. Monitor target prospect personas to confirm accuracy 84. Discover opportunities for product offerings5. Discover brand advocates 45. Monitor questions and conversations about your product category 85. Solicit product feedback and monitor comments6. Discover brand detractors 46. Discover topics for remarkable content 86. Conduct beta testing7. Discover influencers for your brand 47. Share relevant content with prospects 87. Monitor new industry opportunities8. Learn where customers are talking about your brand 48. Answer direct questions from prospects 88. Listen for potential new product features9. Listen for the most popular topics about your brand 49. Discover competitive insights 89. Understand how customers are using your product10. Monitor public perception of your company 50. Expand pool of prospects 90. Identify points of difference about your product11. Listen for mentions of executive team12. Listen for mentions of product misuse Customer Service Advertising and Marketing Effectiveness 51. Identify customer service issues as they emerge 91. Track advertising-specific keyword usageCompetitive Intelligence 52. Monitor volume of conversation around customer service issues 92. Listen for social response to advertising messages13. Discover online mentions of your top competitors 53. Respond to customer service issues in real-time 93. Gauge sentiment toward advertising campaigns14. Discover competitors’ latest product releases 54. Determine if customers are willing to take issues offline 94. Monitor conversations from trade shows15. Discover competitors’ recent company news 55. Gather customer feedback to share with other teams 95. Monitor unique URLs on your ads16. Listen for customer comments about competitors 56. Build relationships with customers 96. Monitor unique phone numbers on your ads17. Monitor competitors’ blogs for company insight 57. Answer customer questions 97. Find sites relevant to your brand for online advertising18. Monitor competitors’ employees social profiles 58. Respond to positive feedback 98. Learn the language of prospects19. Monitor competitors’ content for levels of customer engagement 59. Share helpful company information 99. Monitor campaign or brand specific hashtags20. Discover negative mentions of competitors and treat as opportunities 60. Monitor ongoing customers concerns 100. Solicit user generated content and monitor resultsIndustry Monitoring Search Engine Optimization (SEO)21. Listen to mentions of your industry 61. Discover relevant industry keywords22. Listen for mentions of your brand compared to your industry 62. Monitor selected keywords for content ideas23. Listen for mentions of your competitors as part of your industry 63. Discover influencers using selected keywords24. Monitor share of voice in your industry 64. Determine which keywords are performing best25. Monitor industry trends 65. Determine which keywords are not performing26. Discover industry issues 66. Monitor spread of content to determine better titles27. Monitor industry news 67. Connect with people in industry to enhance social search28. Discover industry influencers 68. Discover relevant blogs to consider asking for backlinks29. Monitor perception of industry by larger business community 69. Monitor SEO influencers to keep up with search engine changes30. Monitor changes in social media adoption in your industry 70. Monitor search engine social profiles to keep up with changesThought Leadership Crisis Communication31. Monitor changes in conversation volume around key issues 71. Monitor community news sites around facilities32. Discover industry posts that require comment by your company’s 72. Listen actively to conversations around the crisissubject matter experts 73. Establish a baseline for potential threats33. Monitor spread of company thought leadership blog posts 74. Establish a baseline for potential failures34. Identify online opportunities to share thought leadership 75. Find sites that are critical of your brand35. Identify speaking opportunities for subject matter experts 76. Find people that are critical of your brand36. Determine perception of company as a thought leader 77. Look for channels to use for crisis outreach37. Determine perception of company employees as thought leaders 78. Determine potential issues before they escalate38. Discover other industry thought leaders 79. Determine the volume of critical conversations39. Monitor influence of company thought leaders 80. Determine sentiment level changes which could indicate a crisis40. Monitor influence of industry thought leaders