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Millward Brown Perspectives Vol. 6

by on May 08, 2013

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Millward Brown has just published Perspectives, an annual compendium of our perspective on issues weighing on the minds of marketers around the world. This issue features thinking on the fast growing ...

Millward Brown has just published Perspectives, an annual compendium of our perspective on issues weighing on the minds of marketers around the world. This issue features thinking on the fast growing BRIC markets, neuroscience, and the art and science of brand building — from the importance of brand ideals to our newly launched "Meaningfully Different" framework — and how both create financial value for brand owners.

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Millward Brown Perspectives Vol. 6 Millward Brown Perspectives Vol. 6 Document Transcript