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Brand Growth Success Story: Wireless Brand Grows Value Exponentially
Brand Growth Success Story: Wireless Brand Grows Value Exponentially
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Brand Growth Success Story: Wireless Brand Grows Value Exponentially

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Millward Brown Brand Performance Programs are proven to drive brand growth and improve return on marketing investment. Read this client success story to learn how Millward Brown helped them achieve …

Millward Brown Brand Performance Programs are proven to drive brand growth and improve return on marketing investment. Read this client success story to learn how Millward Brown helped them achieve brand growth. For more information: http://www.millwardbrown.com/Solutions/Brand_Performance.aspx

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  • 1. SMALL BRAND BOOSTS SHARE CHALLENGE How can we STRENGTHEN OUR EQUITY and CHALLENGE LEADING BRANDS IN OUR CATEGORY? Over time, our client's brand had built STRONG EMOTIONAL LOYALTY AMONG ITS TARGET AUDIENCE but had FORGOTTEN TO remind consumers it would still deliver on important functional credentials, to REASSURE THEM IT WAS A BRAND THEY COULD TRUST to do the job. INSIGHTS HOW A SMALL, MORE EMOTIONAL BRAND REINFORCED ITS FUNCTIONAL CREDENTIALS TO GROW SALES AND MARKET SHARE
  • 2. ACTION Based on insights from Millward Brown, the BRAND DEVELOPED A NEW CAMPAIGN, designed to strike the perfect balance between FUNCTIONAL and EMOTIONAL MESSAGING. As a result of the campaign, BRAND PERCEPTIONS IMPROVED significantly and the BRAND’S POWER INCREASED too. Over the same period, SALES INCREASED at a pace not seen since the brand’s launch and MARKET SHARE INCREASED BY 33%. WHAT'S YOUR BRAND GROWTH STRATEGY? This is how we helped a personal care brand. Learn more about how Millward Brown can help you improve your brand performance. Contact: GLOBAL: patty.currie@millwardbrown.com AMAP: yeemei.chan@millwardbrown.com EUROPE: claire.spaargaren@millwardbrown.com NORTH AMERICA: david.stickling@millwardbrown.com LATAM: diego.bonardi@millwardbrown.com Visit www.millwardbrown.com/BrandPerformance to view more client success stories. +33% MARKET SHARETRUST, CONFIDENCE & EFFECTIVENESS 20112010 2012 56% You can trust 53% Confident using 41% Effective protection IMPACT

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