Taste Of River North
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Taste Of River North

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Taste Of River North Taste Of River North Presentation Transcript

  • Presented by
  • Summary
    The River North restaurant, arts and entertainment scenes took center stage again at the Taste of River North 2010, held on Saturday, July 17th and Sunday, July 18th at Erie Park. The fest gave food lovers and weary art shoppers a taste of the best of everything the trendy River North neighborhood has to offer along a picturesque green riverfront setting. The event continued to experience growth, surpassing previous years’ attendance and consumption marks. Traffic PR & Marketing implemented a strategic publicity plan to create buzz for Taste of River North. Press placements were secured in the following outlets:
  • BROADCAST
    FREE PLACEMENT
    ABC 7 TV (10 pm news)
    NBC 5 (web – Around Town)
    WCIU TV (Live morning Show cooking segment with Kinzie Chophouse)
    WGN TV (Live mid-Day cooking segment with English)
    B96 Radio
  • PRINT
    FREE PLACEMENT
    Chicago Parent Magazine
    Chicago Magazine (Summer Hot List article)
    Chicago Reader (multiple placements)
    Chicago Scene Magazine
    Chicago Sun-Times (“Cool Things To Do” article and “Family Fun” article)
  • PRINT (continued)
    FREE PLACEMENT
    Chicago Tribune (multiple placements)
    Chicago Tribune Sunday Magazine (Summer Pleasures article)
    Lake County News-Sun
    RedEye (multiple placements)
    Time Out Chicago (multiple placements)
  • ONLINE
    FREE PLACEMENT
    312 Dining Diva
    ABC7.com
    Centerstage
    Chi Guide
    Chi Town Daily News
    Chicago Citysearch
    Chicago Magazine
    Chicago Now
  • ONLINE (continued)
    FREE PLACEMENT
    Chicago Parent
    Chicago Reader
    Chicago Scene
    Chicago Sun-Times (multiple placements)
    Chicago Tribune (multiple placements)
    Chow Hound
    Daily Herald
    Examiner
  • ONLINE (continued)
    FREE PLACEMENT
    Explore Chicago (City of Chicago website)
    Facebook
    Festival Hopper
    Food Spotting
    Going
    Jambase
    Last FM
    Local Tourist
  • ONLINE (continued)
    FREE PLACEMENT
    Metromix(multiple placements)
    MySpace
    Planet 99
    Privy Doll
    Time Out Chicago (multiple placements)
    Twitter
    Up Chicago
    When
  • ONLINE (continued)
    FREE PLACEMENT
    WCIU.com
    WGNTV.com
    Yahoo
    YouTube
    Your Trendy
    Yelp
    Zvents
  • Paid Placement
    Redeye July 7 issue
    Redeye Weekend July 10 issue
    Redeye July 14 issue
    Metromix.com Festival Guide
  • LINKS to select Do-Division media impressions
    http://www.www.chicagoscene.com/events.htm
    http://www.chicagoparent.com/picks/14-fests-all-about-food
    http://www.explorechicago.org/city/en/things_see_do/attractions/tourism/erie_park__park_no.print.html
    http://www.upchicago.com/chicago-summer-food-festivals
    http://www.privydoll.com/2010/05/fashion-radar-haute-street-festival.html
    http://upcoming.yahoo.com/event/6557573/IL/Chicago/Taste-of-River-North/Erie-Park/
    http://www.centerstagechicago.com/restaurants/articles/othertastesofchicago.html
    http://topics.treehugger.com/article/08BM9CR8I35tC?q=%22human-powered%22+OR+%22man+powered%22+OR+%22pedal+powered%22+OR+%22people+powered%22
    http://www.suntimes.com/entertainment/weekend/2405120,061810-TheMix.article
    www.beeonthelist.com/?neighborhood=River+North
  • LINKS to select Do-Division media impressions (continued)
    http://www.chicagonow.com/blogs/thats-awesome/2010/07/come-and-taste-river-north.html
    http://www.google.com/url?sa=X&q=http://www.chicagoreader.com/TheBlog/archives/2010/07/14/this-weeks-food-and-drink-events&ct=ga&cad=:s7:f2:v0:i0:lt:e1:p1:t1279203024:&cd=JgPA2x6dU6I&usg=AFQjCNFBqLBM9zUqhwVZsvySJQG0nvUajw
    http://www.wgntv.com/news/middaynews/wgntv-lunchbreak-english-lobster-cakes,0,2742735.story
    http://www.chicagonow.com/blogs/show-me-chicago/2010/07/chicago-events-transformers-3-on-the-mag-mile-pitchfork-festivals-garden-walks-and-more-in-the-weekend-wrap-for-july-17-through-july-19.html
    http://www.thelocaltourist.com/events/river-north/taste-river-north-0
    http://abclocal.go.com/wls/story?section=news/bizarre&id=7561948
    http://www.yourtrendy.com/TasteOfRiverNorth2010.html
    www.planet99.com/chicago/events/156184.html
    www.foodspotting.com/...of.../41765-smoked-brisket-slider
    http://www.eventful.com/naperville/events/taste-river.../countdown
  • LINKS to select Do-Division media impressions (continued)
    http://www.suburbanchicagonews.com/newssun/entertainment/2526042,5_5_WA23_CHICAGO_S1-100723.article
    http://www.wgntv.com/news/middaynews/wgntv-lunchbreak-english-lobster-cakes,0,2742735.story
    http://www.thechiguide.com/beta/event/FoodAndDrink/Taste-of-River-North-At-Erie-Park/
    http://www.chicagotribune.com/topic/us/illinois/cook-county/chicago/river-north-PLGEO100100501257300.topic
    http://www.centerstagechicago.com/neighborhoods/RiverNorth.html
    http://www.comedysportzchicago.com/index.php?option=com_content&view=category&layout=blog&id=1&Itemid=94
    http://www.upchicago.com/chicago-summer-food-festivals
    http://chowhound.chow.com/topics/719829
    http://www.jambase.com/shows/Shows.aspx?ArtistID=&VenueID=95918&City=&State=&Zip=&StartDate=&EndDate=&Rec=False
    http://chicago.metromix.com/events/essay_photo_gallery/photos-taste-of-river/2071271/content
  • June 6