Social Networkingused by individuals, organizations, businesses and othersused to connect with others, sharing interests, causes, services, etc.leads to Social Capital – connections within and between social networks
Facebook Statistics• 901 million monthly active users at the end of March 2012• Approximately 80% of monthly active users are outside the U.S. and Canada• 526 million daily active users on average in March 2012• 488 million monthly active users used Facebook mobile products in March 2012, and more than 500 million mobile monthly active users as of April 20, 2012 http://www.facebook.com/press/info.php?statistics
Facebook Statistics•During March 2012, on average 398 million users were active with Facebookon at least six out of the last seven days•More than 125 billion friend connections on Facebook at the end of March 2012•On average more than 300 million photos uploaded to Facebook per day in thethree months ended March 31, 2012•An average of 3.2 billion Likes and Comments generated by Facebook usersper day during the first quarter of 2012•More than 42 million Pages with ten or more Likes at the end of March 2012•Facebook is available in more than 70 languages http://www.facebook.com/press/info.php?statistics
Twitter Statistics• Over 100 million active users• 50% of active Twitter users sign in daily• Over 250 million “tweets” are posted daily http://ansonalex.com/infographics/twitter-usage-statistics-2012-infographic/
YouTube Statistics• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second• Over 4 billion videos are viewed a day• Over 800 million unique users visit YouTube each month• Over 3 billion hours of video are watched each month on YouTube• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years• 70% of YouTube traffic comes from outside the US• YouTube is localized in 39 countries and across 54 languages http://www.youtube.com/t/press_statistics
Flickr Statistics• over 5.5 billion images• more than 80% are public http://en.wikipedia.org/wiki/Flickr
Pinterest Statistics• Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook)• As of January 2012, Pinterest had received just under 12 million unique visits• Pinterest receives almost 1.5 million visitors each day• Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined http://ansonalex.com/infographics/pinterest-usage-statistics-2012-infographic/
So…why is this important?As of February 2012, 66% of online adults use social networking sites. Pew Internet: Social Networking
Libraries & Social Networking Value… • social interactions affect productivity and connectivity Specific populations… • a way to provide information and services to members where they live • additional access points to the library
Goals for librariespromote servicespromote collectionspromote eventspromote resourcesfacilitate communication
Librarians & Social Networking Value… • social contacts affect the productivity of individuals Individual librarians… • share information and services with colleagues and peers • form relationships and create personal learning networks
Goals for librariansshare service ideas and modelsshare professional and library resourcesfacilitate collaboration
What can you do?learn a new tool’s cultureplay, experience, useexplore Facebook apps, like some Facebook pages, join some Facebook groupscreate a Twitter account and connect with librariansadd some favorites to YouTubebrowse – see who’s using Flickr and what images they are uploadingcreate a board and begin pinning with Pinterest
Then…figure out what you can add that your library members might find interesting or useful
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.