The document discusses professional certification programs offered by Sales & Marketing Executives International, Inc. (SMEI). SMEI offers certification designations for various roles including sales managers, sales representatives, and marketing personnel. The certification process involves meeting standards of education and experience, passing a rigorous examination, agreeing to a code of ethics, and committing to ongoing continuing education. Obtaining a certification demonstrates professional competence and credibility, and can lead to benefits such as increased earnings potential, career advancement opportunities, and greater professional recognition from peers.

1. Professional
CERTIFICATION PROGRAMS
Sales & Marketing
Executives International, Inc.
Passion! For the profession. ®

2. For the credibility of the profession, it is important to
recognize marketing and sales professionals who have met
and surpassed high standards of education, experience,
knowledge, and ethical conduct. Sales & Marketing
Executives International, Inc. (SMEI) has established
to complete in order to be able to use its professional
extensive study and a rigorous examination process.
announces your professional competence to your clients,
and principles and have demonstrated knowledge and
experience in sales and marketing.
program, along with online learning resources will assist
What is Professional Sales and
“I just don’t
want to be
one of the
pack, I want
to show I’m a
professional.”
Harlan Proehl, CSE®
,
Hewlett Packard
®
(CME®
)
For marketing managers and top level executives.
®
(CSE®
)
For sales managers and top level executives.
For sales representatives and professionals
For marketing personnel
very helpful in
the workplace
and in public
relations.”
Dave Hinkes, CME®
,
Xerox
Professionalism
level of professionalism to both coworkers and
customers, increasing your value in the market place.
Leadership
to continuous improvement of yourself and your staff.
Recognition
leading sales and marketing professional, since many
Knowledge
understanding of the most current sales and marketing
processes and trends.

3. Complete study aides will assist you in the process, along
with SMEI’s preparatory textbooks containing works by
leading authorities from universities around the world.
Meet the standards of education and experience and
competence prescribed by distinguished experts in sales
Governing Board.
Demonstrate mastery of key concepts in your designation
by successfully completing a rigorous examination process.
versions available in China and Japan).
Sign a code of ethics.
ommit to an ongoing renewal process which includes an
a minimum of 20 hrs of continuing education per year.
To start the process, provide a complete application (click on
Apply). Study using the text and authorized training programs
examination.
“It shows
professionalism
to my
customers
and business
associates.”
Peggy Robart, CSE®
,
Nationwide Insurance
Founded as a non-
1935, SMEI is the only
worldwide educational
and relationship-building
forum for sales and
marketing professionals
and entrepreneurs who
seek professional growth
in experience, leadership
skill and peer contact.
With over thousands of
members around the world
you can connect with others
who share your passion for
the profession!
Apply using the authorized application for your country and pay
the required application fee.
Complete the required training program.
Sit for the examination

4. SMEI Positioning Statement
Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to
ethical standards, continuing professional development, knowledge sharing, mentoring
students and advancing free enterprise. Since no other worldwide executive sales and
marketing associations exist, SMEI fills a void by providing a personal and professional
community devoted to providing knowledge, growth, leadership and connections between
peers in both sales and marketing. With over 10,000 members around the world, members
benefit from both the strength of an international organization and the resources that interna-
tional affiliates provide through professional certification preparatory programs.
SMEI MISSION
Sales & Marketing Executives International is the worldwide organization dedicated to ethical
standards, continuing professional development, knowledge sharing, mentoring students and
advancing free enterprise.
SMEI VISION
The Profession: SMEI is the acknowledged thought leader that advances the contribution of
the sales and marketing profession to the success of organizations worldwide.
The Member: SMEI is respected by its members, their companies and the business commu-
nity for dedication to, and practice of its Five Founding Principles™.
The Community: SMEI embodies ethical sales and marketing professionals who contribute
to their community.
SMEI operates on its Five Founding Principles™
ALL SMEI’s activities are guided by five founding principles, designed to strengthen principles
and practice of the profession.
1. Professional Standards and Identification. The improvement of the standards for profes-
sional selling, sales management and marketing, in order to establish sales and marketing as
a recognized profession.
2. Continuing Education. The planning and implementation of monthly meetings of the mem-
bership to enable members to keep up-to-date with changes in the marketplace and to grow
as professionals. The planning and implementation of organized training programs for profes-
sional selling, sales management, and marketing.
3. Sharing Knowledge. The establishment of discussion forums, for example, shirt sleeve
seminars, and roundtable meetings which enable members to share sales and marketing
experiences and knowledge.
4. Assist Students. The establishment of programs to work with students at the high school
and college levels to enable them to understand the excellent career opportunities in the sales
and marketing profession. This objective ultimately led to the current SMEI sponsored
programs with DECA, Inc.
5. Support the Free Enterprise System. In recognizing that sales and marketing is the
energizing force that drives the competitive marketplace, SMEI has always been committed to
supporting the free enterprise concept.

5. Top 11 Reasons to Get Certified
1. Certification demonstrates your commitment to the profession.
Receiving your certification shows your peers, supervisor, and in turn, the general public your
commitment to your chosen career and your ability to perform to set standards. Since univer-
sity degrees can no longer represent the full measure of professional knowledge and compe-
tence in today’s evolving job market, certification sets you apart as a leader in your field.
2. Certification enhances the profession’s image.
Association certification programs seek to grow, promote and develop certified professionals,
who can stand “out in front: as examples of excellence in the industry or field.
3. Certification reflects achievement.
Certification reflects not only professional achievement, but personal achievement. A certified
professional has displayed excellence in their field and fulfilled set standards and require-
ments.
4. Certification builds self-esteem.
Association certification programs create a standard for a particular profession, complete with
performance standards, ethics, and career paths. You’ll begin to define yourself beyond a job
description or academic degree.
You’ll see yourself as a certified professional who can control his or her own professional
destiny and find a deep sense of personal satisfaction.
5. Certification establishes professional credentials.
Since it recognizes your individual accomplishments, certification stands above your resume,
serving as an impartial, third-party endorsement to your knowledge and experience. And
when the public looks for individuals qualified to perform services, they seek individuals like
you who have achieved certification.
6. Certification improves career opportunities and advancement.
Certification gives your the “edge” when being considered for a promotion or other career
opportunities. Certification clearly identifies you as an employee who can adapt to changes
in work, technology, business practices and innovation.
7. Certification prepares you for greater on-the-job responsabilities.
Since certification is a voluntary professional commitment to an industy or field of
knowledge, it is a clear indicator of your willingness to invest in your own professional
development. Certified professionals around their profession and possess the needed
tools to anticipate and respond to change.
8. Certification provides for greater earnings potential.
As a certified professional, you can expect many benefits, but for today’s down-sized,
right-sized, topsy-turvy working world, salary increases speak for themselves. Many
employers offer monetary incentives to certified employees such as higher starting wages,
higher earnings potential, and bonuses.
9. Certification improves skills and knowledge.
Ideally, achieving certification shows your individual competence by confirming proficiency
and career involvement and assuring knowledge.
10. Certification offers greater professional recognition from peers.
Hear that applause? It’s all for YOU! as certified professional you can expect increased recog-
nition from your peers for taking that extra step in your professional development.
11. Certification offers “Fairness Opinion” for clients.
Certified professional can offer “Fairness Opinion” based on fair and sound evaluation and
assessment of specific information related to the profession.

6. International, Inc. All rights reserved.
W W W . M I L E S T O N E S - M E N A . C O M
®
Passion! For the profession
P.O.Box : 70-1199 Antelias, Lebanon
Phone : 961 4 402 569 - 961 4 402 570, Mobile : 961 70 124 567
E-mail: info@milestones-mena.com |Website: www.milestones-mena.com