Top 10 Tips for Acquiring Quality Facebook Fans

1,385 views
1,320 views

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,385
On SlideShare
0
From Embeds
0
Number of Embeds
331
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Top 10 Tips for Acquiring Quality Facebook Fans

  1. 1. Top 10 Tips for Acquiring Quality Facebook Fans Social Media Webinar November 17, 2011 Copyright 2011 Milestone Internet Marketing, Inc
  2. 2. Agenda Introduction Top 10 Tips 1. Optimized Business Page 6. Website Integration 2. Facebook Places 7. Varied Content 3. Check-Ins 8. Network 4. Fan Gate 9. Contest 5. Email Awareness 10. Paid Advertising Key Takeaways Q&A / Contact Info Copyright 2011 Milestone Internet Marketing, Inc
  3. 3. Milestone at a Glance Mission Driving reservations for the lodging industry on the Internet Founded 1998 Location HQ - Santa Clara, CA (Silicon Valley) People ~120 Employees Products Online digital agency and Software Provider – website design, SEO, Paid Search, Local, Mobile, Social Media Optimization, eBuzz Connect Reputation MonitoringCustomers 1100+ lodging customers Copyright 2011 Milestone Internet Marketing, Inc
  4. 4. PanelistsMike Supple  Sr. Social Media ManagerNelson Toriano  Sr. Account Manager / e-StrategistSelin Maurice  Sr. Account Manager / e-Strategist Copyright 2011 Milestone Internet Marketing, Inc
  5. 5. 1. Optimized Business PageI. What: I. Image II. Keyword rich descriptionsII. Why: I. Promote visual branding II. Improve search engine rankingIII. How: I. Chose image that sells the dream II. Optimize company fields with keywords Copyright 2011 Milestone Internet Marketing, Inc
  6. 6. 2. Facebook PlacesI. What: I. Geo-relevant marketing toolII. Why: I. NAP consistency II. Connect with hyperlocal usersIII. How: I. Claim your place II. Ensure NAP matches Google Places III. Merge with business page Copyright 2011 Milestone Internet Marketing, Inc
  7. 7. 3. Check-InsI. What: I. An offer for hyperlocal usersII. Why: I. Incentivize users to check-in II. Increase viral reachIII. How: I. Define a value-adding offer Copyright 2011 Milestone Internet Marketing, Inc
  8. 8. 4. Fan GateI. What: I. Unique content for fans/non-fansII. Why: I. Make users land on a call-to- action II. Create an engagement-based relationship from 1st interaction III. Reward existing fansIII. How: I. Program an application that can be called with an iframe Copyright 2011 Milestone Internet Marketing, Inc
  9. 9. 5. Email AwarenessI. What: I. Corporate email signature II. Newsletter/social integrationII. Why: I. Leverage existing loyal guests II. Maximize brand exposureIII. How: I. Announce social channels II. Include social feature in regular email newsletters Copyright 2011 Milestone Internet Marketing, Inc
  10. 10. 6. Website IntegrationI. What: I. Social icons and buttonsII. Why: I. Leverage current online presence II. Drive organic content sharing III. Signal search enginesIII. How: I. Link to your social profiles II. Embed social sharing code Copyright 2011 Milestone Internet Marketing, Inc
  11. 11. 7. Varied ContentI. What: I. Mixed media wall postsII. Why: I. Improve user engagement II. Increase EdgeRankIII. How: I. Pose questions II. Share links III. Add photos/videos Copyright 2011 Milestone Internet Marketing, Inc
  12. 12. 8. NetworkI. What: I. Connections with other brands and organizationsII. Why: I. Increase reach and impact of promotionsIII. How: I. Research local businesses II. Tag businesses in posts relevant to their fan base Copyright 2011 Milestone Internet Marketing, Inc
  13. 13. 9. ContestI. What: I. A promotion with a prizeII. Why: I. Increase fan activity II. Improve Facebook EdgeRank III. Create social buzz about brandIII. How: I. Define end goal II. Determine how users should engage III. Follow terms of service Copyright 2011 Milestone Internet Marketing, Inc
  14. 14. 10. Paid AdvertisingI. What: I. Ads targeting Facebook usersII. Why: I. Drive traffic to specific promotions II. Increase brand exposureIII. How: I. Target lifestyles and interests II. Choose compelling imagery Copyright 2011 Milestone Internet Marketing, Inc
  15. 15. Key Takeaways “The key to getting people to like you is doing things that people like.” -Marty Weintraub, CEO aimClear1. Optimize business page with 6. Add social icons/buttons to image and keyword rich leverage online presence descriptions 7. Improve user engagement2. Claim place & merge with through varied wall posts business page 8. Connect with local businesses to3. Provide check-in offers as guest increase fan base incentive 9. Offer unique prize through4. Create fan gate with incentive for contest offering fans/non-fans 10. Target visitor lifestyles & interests5. Promote brand awareness with paid ads through e-mail Copyright 2011 Milestone Internet Marketing, Inc
  16. 16. More Information Key Products and Services Social Media Optimization  GravitiTM - Facebook, Twitter, Videos, Photos, Blogs, HyperLocal (Foursquare, Gowalla, etc.), LinkedIn Reviews and Social Media Monitoring  eBuzz ConnectTM 2.0 Contact: sales@milestoneinternet.comCopyright 2011 Milestone Internet Marketing, Inc
  17. 17. Resources Milestone Blog - http://blog.milestoneinternet.com/ Facebook Business Page Setup - http://www.facebook.com/pages/create.php Facebook Places - http://www.facebook.com/pages/create.php Facebook Check-In Deal - http://www.facebook.com/pages/create.php Facebook Promotions Guidelines - http://www.facebook.com/promotions_guidelines.php Facebook Insights Info - http://www.facebook.com/help/?page=205260336179771 Copyright 2011 Milestone Internet Marketing, Inc
  18. 18. Q&A All unanswered questions will be addressed on the blog Stayed tuned for next webinar in December: Trends for 2012 Leave comments on the blog about this webinar and what other webinar topics you would like Thank you! Copyright 2011 Milestone Internet Marketing, Inc

×