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Top 10 Tips for Acquiring Quality Facebook Fans
 

Top 10 Tips for Acquiring Quality Facebook Fans

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    Top 10 Tips for Acquiring Quality Facebook Fans Top 10 Tips for Acquiring Quality Facebook Fans Presentation Transcript

    • Top 10 Tips for Acquiring Quality Facebook Fans Social Media Webinar November 17, 2011 Copyright 2011 Milestone Internet Marketing, Inc
    • Agenda Introduction Top 10 Tips 1. Optimized Business Page 6. Website Integration 2. Facebook Places 7. Varied Content 3. Check-Ins 8. Network 4. Fan Gate 9. Contest 5. Email Awareness 10. Paid Advertising Key Takeaways Q&A / Contact Info Copyright 2011 Milestone Internet Marketing, Inc
    • Milestone at a Glance Mission Driving reservations for the lodging industry on the Internet Founded 1998 Location HQ - Santa Clara, CA (Silicon Valley) People ~120 Employees Products Online digital agency and Software Provider – website design, SEO, Paid Search, Local, Mobile, Social Media Optimization, eBuzz Connect Reputation MonitoringCustomers 1100+ lodging customers Copyright 2011 Milestone Internet Marketing, Inc
    • PanelistsMike Supple  Sr. Social Media ManagerNelson Toriano  Sr. Account Manager / e-StrategistSelin Maurice  Sr. Account Manager / e-Strategist Copyright 2011 Milestone Internet Marketing, Inc
    • 1. Optimized Business PageI. What: I. Image II. Keyword rich descriptionsII. Why: I. Promote visual branding II. Improve search engine rankingIII. How: I. Chose image that sells the dream II. Optimize company fields with keywords Copyright 2011 Milestone Internet Marketing, Inc
    • 2. Facebook PlacesI. What: I. Geo-relevant marketing toolII. Why: I. NAP consistency II. Connect with hyperlocal usersIII. How: I. Claim your place II. Ensure NAP matches Google Places III. Merge with business page Copyright 2011 Milestone Internet Marketing, Inc
    • 3. Check-InsI. What: I. An offer for hyperlocal usersII. Why: I. Incentivize users to check-in II. Increase viral reachIII. How: I. Define a value-adding offer Copyright 2011 Milestone Internet Marketing, Inc
    • 4. Fan GateI. What: I. Unique content for fans/non-fansII. Why: I. Make users land on a call-to- action II. Create an engagement-based relationship from 1st interaction III. Reward existing fansIII. How: I. Program an application that can be called with an iframe Copyright 2011 Milestone Internet Marketing, Inc
    • 5. Email AwarenessI. What: I. Corporate email signature II. Newsletter/social integrationII. Why: I. Leverage existing loyal guests II. Maximize brand exposureIII. How: I. Announce social channels II. Include social feature in regular email newsletters Copyright 2011 Milestone Internet Marketing, Inc
    • 6. Website IntegrationI. What: I. Social icons and buttonsII. Why: I. Leverage current online presence II. Drive organic content sharing III. Signal search enginesIII. How: I. Link to your social profiles II. Embed social sharing code Copyright 2011 Milestone Internet Marketing, Inc
    • 7. Varied ContentI. What: I. Mixed media wall postsII. Why: I. Improve user engagement II. Increase EdgeRankIII. How: I. Pose questions II. Share links III. Add photos/videos Copyright 2011 Milestone Internet Marketing, Inc
    • 8. NetworkI. What: I. Connections with other brands and organizationsII. Why: I. Increase reach and impact of promotionsIII. How: I. Research local businesses II. Tag businesses in posts relevant to their fan base Copyright 2011 Milestone Internet Marketing, Inc
    • 9. ContestI. What: I. A promotion with a prizeII. Why: I. Increase fan activity II. Improve Facebook EdgeRank III. Create social buzz about brandIII. How: I. Define end goal II. Determine how users should engage III. Follow terms of service Copyright 2011 Milestone Internet Marketing, Inc
    • 10. Paid AdvertisingI. What: I. Ads targeting Facebook usersII. Why: I. Drive traffic to specific promotions II. Increase brand exposureIII. How: I. Target lifestyles and interests II. Choose compelling imagery Copyright 2011 Milestone Internet Marketing, Inc
    • Key Takeaways “The key to getting people to like you is doing things that people like.” -Marty Weintraub, CEO aimClear1. Optimize business page with 6. Add social icons/buttons to image and keyword rich leverage online presence descriptions 7. Improve user engagement2. Claim place & merge with through varied wall posts business page 8. Connect with local businesses to3. Provide check-in offers as guest increase fan base incentive 9. Offer unique prize through4. Create fan gate with incentive for contest offering fans/non-fans 10. Target visitor lifestyles & interests5. Promote brand awareness with paid ads through e-mail Copyright 2011 Milestone Internet Marketing, Inc
    • More Information Key Products and Services Social Media Optimization  GravitiTM - Facebook, Twitter, Videos, Photos, Blogs, HyperLocal (Foursquare, Gowalla, etc.), LinkedIn Reviews and Social Media Monitoring  eBuzz ConnectTM 2.0 Contact: sales@milestoneinternet.comCopyright 2011 Milestone Internet Marketing, Inc
    • Resources Milestone Blog - http://blog.milestoneinternet.com/ Facebook Business Page Setup - http://www.facebook.com/pages/create.php Facebook Places - http://www.facebook.com/pages/create.php Facebook Check-In Deal - http://www.facebook.com/pages/create.php Facebook Promotions Guidelines - http://www.facebook.com/promotions_guidelines.php Facebook Insights Info - http://www.facebook.com/help/?page=205260336179771 Copyright 2011 Milestone Internet Marketing, Inc
    • Q&A All unanswered questions will be addressed on the blog Stayed tuned for next webinar in December: Trends for 2012 Leave comments on the blog about this webinar and what other webinar topics you would like Thank you! Copyright 2011 Milestone Internet Marketing, Inc