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The Responsive Design Revolution
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The Responsive Design Revolution

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Is your website ready for what's next?

Is your website ready for what's next?

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  • 1. TheResponsiveDesignRevolution:Is your website ready for what’s next?Josh Miles // branding for professional services.
  • 2. @joshmiles @LogMyCallsJosh MilesI’m the principal and founder ofMiles Design, a branding firmspecializing in branding and websitedesign for professional services andsoftware firms.I’m also the author of Bold Brand:The new rules for differentiating,branding, and marketing yourprofessional services firm.MilesDesign.com | BoldBrand.com 2
  • 3. @joshmiles @LogMyCallsIt’s a conversation! - Please ask questions! - Keep it interactive - Share your challenges & successes! - Tweet along! 3
  • 4. @joshmiles @LogMyCallsBold Brand:The new rules for differentiating,branding and marketing yourprofessional services firm.milesdesign.com/rwd 4
  • 5. @joshmiles @LogMyCallsB2B: Refuse to be Boring. Why should B2C brands have all the fun? We believe B2B and Professional Services brands can be just as dynamic, interesting, and sexy. 5
  • 6. @joshmiles @LogMyCallsI’m not sure howto put this...but RWD is kindof a big deal. 6
  • 7. Whatexactly isresponsiveweb design? // branding for professional services.
  • 8. @joshmiles @LogMyCalls 8
  • 9. @joshmiles @LogMyCalls2013 Is theYear ofResponsiveWeb Designhttp://mashable.com/2012/12/11/responsive-web-design/ 9
  • 10. @joshmiles @LogMyCallsResponsive web design (RWD) is a webdesign approach aimed at crafting sites toprovide an optimal viewing experience—easy reading and navigation with a minimumof resizing, panning, and scrolling—acrossa wide range of devices (from desktopcomputer monitors to mobile phones). 10
  • 11. Why bother? // branding for professional services.
  • 12. Why bother?1. Visitor2. Visitor3. Visitor // branding for professional services.
  • 13. Why bother?1. Visitor devices2. Visitor experience3. Visitor expectations // branding for professional services.
  • 14. @joshmiles @LogMyCalls1. Visitor devices 14
  • 15. @joshmiles @LogMyCalls2. Visitor experience 15
  • 16. Mobile-Friendly orMobile First? // branding for professional services.
  • 17. @joshmiles @LogMyCallsHello? ...Katie? 17
  • 18. @joshmiles @LogMyCallsAvoid lost visitors: - Why are they here? - Where to go - What to do - Visual hierarchy 18
  • 19. @joshmiles @LogMyCalls3. Visitor expectations 19
  • 20. Isn’t this justa fad? // branding for professional services.
  • 21. @joshmiles @LogMyCallsThe big boys are doing it: 21
  • 22. @joshmiles @LogMyCalls 22
  • 23. @joshmiles @LogMyCallsThe leaders are doing it: 23
  • 24. @joshmiles @LogMyCallsE-marketers are doing it: 24
  • 25. @joshmiles @LogMyCallsComing soon... 25
  • 26. Why not do amobile app? // branding for professional services.
  • 27. @joshmiles @LogMyCallsMobile app:- Great for unique content- $$$ platform / device- Tablet & “new” devices 27
  • 28. @joshmiles @LogMyCallsResponsive Benefits:- Cutting-edge technology- Any platform / any device- Tablet & “new” devices 28
  • 29. @joshmiles @LogMyCallsGeek-friendly Details:- Single database / CMS- Site “detects” device- Hide & show / fallback 29
  • 30. @joshmiles @LogMyCallsImpress your(geek) friends... 30
  • 31. Is it timeto invest inRWD? // branding for professional services.
  • 32. @joshmiles @LogMyCalls will not get youwhat got you 32
  • 33. @joshmiles @LogMyCallsThank You!Bold Brand:The new rules for differentiating,branding and marketing yourprofessional services firm.milesdesign.com/rwd 33
  • 34. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
  • 35. @joshmiles @LogMyCallsQ&A?Get the slides and more at:milesdesign.com/rwd 35