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Linked in basics-for-professional-services-firms Presentation Transcript

  • 1. Professional Services Marketing & Branding:LinkedIn Basicsfor Professionals.How to use LinkedIn to jump-start yourprofessional image on Social Media.Presented by:Josh Miles, Principal // branding for professional services.
  • 2. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsAbout Josh Miles: Principal of Miles Design: Brand Strategy and Design for Professional Services; Entrepreneur, Speaker, and Author of Bold Brand (2012 CMI Books) // branding for professional services. @joshmiles #MD_brand 2
  • 3. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsTweet along! @joshmiles @milesdesign #MD_brand // branding for professional services. @joshmiles #MD_brand 3
  • 4. Are you using LinkedIn for your business?“ y clients don’t M use social media.” // branding for professional services.
  • 5. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsAre you sure? LinkedIn is chocked full of professionals! - Over 150 Million unique users. -  hances are, a few of them are your C clients too. // branding for professional services. @joshmiles #MD_brand 5
  • 6. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsDon’t confuse your client(a person)...For their employer(an institution)! // branding for professional services. @joshmiles #MD_brand 6
  • 7. Professional Services Marketing & Branding // LinkedIn Basics for Professionals // branding for professional services. @joshmiles #MD_brand 7
  • 8. Professional Services Marketing & Branding // LinkedIn Basics for Professionals // branding for professional services. @joshmiles #MD_brand 8
  • 9. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsThe number of people youconnect with is up to you. Google is said to pay more attention to profiles with 500+ connections. You have to decide if you’ll accept anyone, or only people you know. // branding for professional services. @joshmiles #MD_brand 9
  • 10. Why aren’t you making better use of LinkedIn?“ hat will being W on LinkedIn do for me?” // branding for professional services.
  • 11. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsResume Replacement. - Your professional hub -  xperience, skills, work history, E publications, tweets, slides, and more. - Make and accept referrals // branding for professional services. @joshmiles #MD_brand 11
  • 12. So, is this making sense yet?“ kay, help me get O started… What is essential & what are the basics?” // branding for professional services.
  • 13. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsGet your Profile Ready - Strive for a 100% complete profile. - LinkedIn constantly adds new features -  ave a good, hi-res image—people are H more likely to connect to a good photo vs. no photo/bad photo/object/kid/animal - Headline—be compelling and direct // branding for professional services. @joshmiles #MD_brand 13
  • 14. Professional Services Marketing & Branding // LinkedIn Basics for Professionals -  rite recommendations—make it a habit W -  ell people what you’re up to—share and T post helpful information -  onnect to your company, but be sure C you’re all connecting to the same one, not a default page. -  pdate your company page too… U // branding for professional services. @joshmiles #MD_brand 14
  • 15. But you know, it’s not just about your profile…“ hat can I W learn from other users?” // branding for professional services.
  • 16. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsLearn from other members -“Updates” shows you other posts -  ee who viewed your page. S For more in-depth analytics and info, try premium for $8-50/month - Basic / free works great for most people - Ask trusted connections for referrals // branding for professional services. @joshmiles #MD_brand 16
  • 17. For free, you see these kinds of analytics: // branding for professional services.
  • 18. // branding for professional services.
  • 19. // branding for professional services.
  • 20. // branding for professional services.
  • 21. I see you’re catching on…“ ell me more!” T // branding for professional services.
  • 22. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsExplore additional features Create polls / Join or start a Group - start small - populate the group - invite close contacts - grow the conversation - open up the invitations // branding for professional services. @joshmiles #MD_brand 22
  • 23. What else do you want to know?“ ’m hearing what I I should do, but what to avoid? // branding for professional services.
  • 24. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsOn LinkedIn, please don’t: … ake generic connection requests— m personalize to fit the relationship. …b   lindly accept everyone. Understand who is asking to connect with you, and why. …eave your settings as default. Decide l what notifications and updates you want. // branding for professional services. @joshmiles #MD_brand 24
  • 25. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsMake LinkedIn work for YOU! - Should you tie in your Twitter feed? - Add other third party services? -  on’t overwhelm yourself to begin. D - Set a time limit daily / weekly - One hour a week is probably great! // branding for professional services. @joshmiles #MD_brand 25
  • 26. Be Bold!Learn more aboutLinkedIn, Social Media,Marketing, & Branding inmy new book, Bold Brand.Coming soon—summer2012. Sign up for info:boldbrand.milesdesign.com // branding for professional services.
  • 27. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsWant more info? - Copy of today’s slides? - Free Social Media Chapter (coming soon) - More? // branding for professional services. @joshmiles #MD_brand 27
  • 28. Training?Social Media 101- Health of your firm’s social media activity.- How do you stack up? Customized Report.- Tips to improve: Twitter, LinkedIn, Blogging, & more // branding for professional services.
  • 29. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsQ&A // Share your storieshttp://www.slideshare.net/milesdesign // branding for professional services. @joshmiles #MD_brand 29
  • 30. Professional Services Marketing & Branding // LinkedIn Basics for ProfessionalsThank you! Josh Miles milesdesign.com 317.915.8693 @joshmiles http://www.linkedin.com/in/joshuamiles // branding for professional services. @joshmiles #MD_brand 30