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Five Fears of Social Media: Professional Services (revised)
 

Five Fears of Social Media: Professional Services (revised)

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    Five Fears of Social Media: Professional Services (revised) Five Fears of Social Media: Professional Services (revised) Presentation Transcript

    • Professional Services Marketing:Five Fears ofSocial MediaWhy your firm is scared of social mediamarketing, and the secrets to change.Presented by:Josh Miles, Principal // branding for professional services.
    • Professional Services Marketing // Five Fears of Social MediaAbout Taryn Erickson: A social media strategist and A/E/C marketing specialist. Business Development Manager for Trindera Engineering, an electrical consulting firm based in the Pacific NW. // branding for professional services. @joshmiles #MD_brand 2
    • Professional Services Marketing // Five Fears of Social MediaHousekeeping! :05 Introduction :40 Content :15 Links, Q&A, More... // branding for professional services. @joshmiles #MD_brand 3
    • Professional Services Marketing // Five Fears of Social MediaAbout Josh Miles: Specializing in branding, design and marketing for professional services firms. Bold Brand: Josh’s new book on branding for professional services to be published in 2012 by CMI Books. // branding for professional services. @joshmiles #MD_brand 4
    • Professional Services Marketing // Five Fears of Social MediaIt’s a conversation! - New? Ask questions. “Raise” your hand... - Submit Questions. Answer Polls. - Let’s hear your challenges & successes! // branding for professional services. @joshmiles #MD_brand 5
    • Professional Services Marketing // Five Fears of Social MediaTweet along! @joshmiles @Taryn44 #MD_brand // branding for professional services. @joshmiles #MD_brand 6
    • F_ _ _ .
    • FEARF_ _ _ .
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 9
    • 10,000 hrs.
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 11
    • Professional Services Marketing // Five Fears of Social MediaWhat I learned in CA: - We’re still discussing if social is good/bad! - “Fears” are common. - Not all firms are “stuck.” - Some firms are doing great things! // branding for professional services. @joshmiles #MD_brand 12
    • Professional Services Marketing // Five Fears of Social MediaThe most social industries: - Software, Marketing, and Search - TV & Entertainment - Graphic & Web Designers - Even Venture Capital - (Not A/E/C) // branding for professional services. @joshmiles #MD_brand 13
    • Why?
    • Professional Services Marketing // Five Fears of Social MediaWhat are the mostcommon fears ofsocial media in A/E/C? // branding for professional services. @joshmiles #MD_brand 15
    • Professional Services Marketing // Five Fears of Social MediaWhat do these fears createin our firm? - Analysis paralysis - Competitors are capturing mindshare - Missing out on real-time leads // branding for professional services. @joshmiles #MD_brand 16
    • 5 fears:
    • 1.Fear ofNegativity. // branding for professional services.
    • Professional Services Marketing // Five Fears of Social Media OMG! YOU’RE SO MEAN! I KNOW, RIGHT? // branding for professional services. @joshmiles #MD_brand 19
    • Professional Services Marketing // Five Fears of Social MediaUsers by network (The socialthing might be catching on) Facebook - 800 Million Twitter - 100 Million (adding 30k/day) LinkedIn - 50 Million Google+ - 40 Million and growing... // branding for professional services. @joshmiles #MD_brand 20
    • Professional Services Marketing // Five Fears of Social MediaWhat to do? Tell stories. • Play an active part in the conversation • Tell your Story • Make sure it is remarkable // branding for professional services. @joshmiles #MD_brand 21
    • Professional Services Marketing // Five Fears of Social MediaNegative stories out there? • SEO 101: fight content with more content • Publishing your expert content • Drive clients, users, and partners to you // branding for professional services. @joshmiles #MD_brand 22
    • 2.Fear ofPolarization. // branding for professional services.
    • Professional Services Marketing // Five Fears of Social Media negative SAFE? positive // branding for professional services. @joshmiles #MD_brand 24
    • Professional Services Marketing // Five Fears of Social MediaWho is the topic ofconversation in the NFL?Utility players?Superstars and Super villains // branding for professional services. @joshmiles #MD_brand 25
    • GR8?
    • Professional Services Marketing // Five Fears of Social MediaHow to be polarizing... • Make it personal • Talk about your culture • What do you think? • Beyond robotic, focused language // branding for professional services. @joshmiles #MD_brand 27
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 28
    • Professional Services Marketing // Five Fears of Social MediaAre you polarizing? • What has worked? • What has backfired? // branding for professional services. @joshmiles #MD_brand 29
    • Professional Services Marketing // Five Fears of Social MediaIt’s time to choose a side: • Like is lethal. Love is a virtue. • Be uniquely you. • Recognize & Reward your core. • Make it easy to engage with you. // branding for professional services. @joshmiles #MD_brand 30
    • 3.Fear ofCommitment. // branding for professional services.
    • Professional Services Marketing // Five Fears of Social MediaStrategy Questions:Who are we?What do we do?Who are we not? // branding for professional services. @joshmiles #MD_brand 32
    • Professional Services Marketing // Five Fears of Social MediaI’m thinking of a frog. // branding for professional services. @joshmiles #MD_brand 33
    • Professional Services Marketing // Five Fears of Social MediaOur customer isn’t here.We’re not wasting our time.(Especially on Twitter.) // branding for professional services. @joshmiles #MD_brand 34
    • Professional Services Marketing // Five Fears of Social MediaDon’t confuse your client(a person)...For their employer(an institution)! // branding for professional services. @joshmiles #MD_brand 35
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 36
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 37
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 38
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 39
    • Professional Services Marketing // Five Fears of Social Media ? // branding for professional services. @joshmiles #MD_brand 40
    • Professional Services Marketing // Five Fears of Social Media“ Prospects tell us we answer more of their questions on our blog than their current vendor.” // branding for professional services. @joshmiles #MD_brand 41
    • Professional Services Marketing // Five Fears of Social MediaWhy commit to content? • Migrate from Intrusion to Permission • Change the Relationship • Educate and Entertain // branding for professional services. @joshmiles #MD_brand 42
    • Professional Services Marketing // Five Fears of Social MediaWhat helps you commit? • Is social too much? • One network feeding others • TweetDeck, Hootsuite, CoTweet • How much time do you commit? • Which networks? // branding for professional services. @joshmiles #MD_brand 43
    • 4.Fear ofChange. // branding for professional services.
    • Professional Services Marketing // Five Fears of Social Media“ Let me be clear. Marketing isn’t going to help me sell a $@%& thing... No offense. But we know we need you.” // branding for professional services. @joshmiles #MD_brand 45
    • Professional Services Marketing // Five Fears of Social Media will not get youwhat got you // branding for professional services. @joshmiles #MD_brand 46
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 47
    • Professional Services Marketing // Five Fears of Social MediaSocial Networking?Social Notworking? // branding for professional services. @joshmiles #MD_brand 48
    • Professional Services Marketing // Five Fears of Social Media // branding for professional services. @joshmiles #MD_brand 49
    • Professional Services Marketing // Five Fears of Social Media LET’S GET A SALAD I WANT PIZZA! // branding for professional services. @joshmiles #MD_brand 50
    • Professional Services Marketing // Five Fears of Social MediaWhat encourages change? • Provide Inspiration. • Educate Logic. • Track results against goals. // branding for professional services. @joshmiles #MD_brand 51
    • 5.Fear ofGreatness. // branding for professional services.
    • Professional Services Marketing // Five Fears of Social MediaShare your expertise • Commit to being an expert • 10,000 hours starts somewhere... • Continuing education is a must • Share your breakthroughs // branding for professional services. @joshmiles #MD_brand 53
    • Professional Services Marketing // Five Fears of Social MediaSocial Thought Leadership: - leverage your content across platforms - write - blog - speak // branding for professional services. @joshmiles #MD_brand 54
    • Let itShine! // branding for professional services.
    • Professional Services Marketing // Five Fears of Social MediaWant more info on 5 Fears? - Copy of today’s slides? - Free Social Media Chapter (coming soon) - More? // branding for professional services. @joshmiles #MD_brand 56
    • Your SBASocial Brand Audit- Health of your firm’s social media activity.- How do you stack up? Customized Report.- Tips to improve: Twitter, LinkedIn, Blogging, & more // branding for professional services.
    • Professional Services Marketing // Five Fears of Social MediaQ&A // Share your storieshttp://www.slideshare.net/milesdesign // branding for professional services. @joshmiles #MD_brand 58
    • Professional Services Marketing // Five Fears of Social MediaThank you. Josh Miles Taryn Erickson milesdesign.com 317.915.8693 @joshmiles @Taryn44 // branding for professional services. @joshmiles #MD_brand 59