Broadband Expo 2010 - Josh Miles

The 2010 Broadband Expo Branding & Positioning Josh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles

Miles Design // Branding and Positioning // Broadband Expo 2010 Who is Miles Design? We are a branding and web design firm, specializing in professional services brands.

Miles Design // Branding and Positioning // Broadband Expo 2010 Define brand. - A brand is your visual, experiential reputation. - Brand is everything that expresses you.

Miles Design // Branding and Positioning // Broadband Expo 2010 What is branding? The act of intentionally positioning your company in a specific place in your prospects’ minds, through visuals, language, collateral and the over-arching experience.

Miles Design // Branding and Positioning // Broadband Expo 2010 This guy:

Miles Design // Branding and Positioning // Broadband Expo 2010 The Megaphone:

Miles Design // Branding and Positioning // Broadband Expo 2010 The Wedge:

Miles Design // Branding and Positioning // Broadband Expo 2010 Perceptual Mapping: A $ $$ B

Miles Design // Branding and Positioning // Broadband Expo 2010 Finding your Niche: A $ $$ B

Miles Design // Branding and Positioning // Broadband Expo 2010 Am I Pigeon Holed?

Miles Design // Branding and Positioning // Broadband Expo 2010 What happens if I miss?

Miles Design // Branding and Positioning // Broadband Expo 2010 Niche = Brand Strategy - finding a niche - positioning your brand - express your niche (prove it)

Miles Design // Branding and Positioning // Broadband Expo 2010 Thank you. Josh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles

Broadband Expo 2010 - Josh Miles

by Miles Design, LLC on Nov 01, 2010

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Broadband Expo 2010 - Josh Miles — Presentation Transcript