Brand Factor - Reach Leadership Series

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Proven strategies for discovering,
defining, and leveraging your organization’s unique attribute. Josh Miles discusses branding, positioning, and finding your niche.

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Brand Factor - Reach Leadership Series

  1. 1. Reach Leadership Series:The Brand Factor:Proven strategies for discovering,defining, and leveraging yourorganization’s unique attribute.Josh Miles, PrincipalMiles Design LLC - Indianapolis // branding for professional services.
  2. 2. Reach Leadership Series // The Brand Factor // branding for professional services.
  3. 3. Reach Leadership Series // The Brand Factor // branding for professional services.
  4. 4. Reach Leadership Series // The Brand FactorWhat are we discussing? - Brand: what is it & why is it important for even for small businesses? - Grow your business by narrowing your focus. - Which branding steps offer greatest ROI? - The pivotal role of thought leadership. // branding for professional services.
  5. 5. Reach Leadership Series // The Brand FactorWho is Miles Design? We are an award-winning branding firm, specializing in branding and design for professional services firms. // branding for professional services.
  6. 6. Reach Leadership Series // The Brand FactorTweet your feedback: @joshmiles @milesdesign @cjmccoach @goreachmore #reachmore // branding for professional services.
  7. 7. Reach Leadership Series // The Brand FactorDefine brand. - A brand is your visual, experiential reputation. - Brand is everything that expresses you. // branding for professional services.
  8. 8. Reach Leadership Series // The Brand FactorWhat makes up a brand? A brand is much more than just your logo. How you’re perceived in the marketplace. It’s your visual identity, language, reputation... Even the way you answer the phone contributes to how your brand is viewed. // branding for professional services.
  9. 9. Reach Leadership Series // The Brand FactorWhat is branding? The act of intentionally positioning your company in a specific place in your prospects’ minds, through visuals, language, collateral and the over-arching experience. // branding for professional services.
  10. 10. Reach Leadership Series // The Brand FactorBut my clients know us... - It’s not about finding new biz today... - Branding is about power and selectivity. - Branding and positioning are a foundation. // branding for professional services.
  11. 11. Reach Leadership Series // The Brand FactorEven for small business? - Do you have any competition? - Are you still in business in 2011? - Get one step ahead... while you can. // branding for professional services.
  12. 12. Reach Leadership Series // The Brand FactorWhat’s most important? - Who are you? - Brand Strategy: Positioning & Identity - Consistency: (The flourescent effect) - Producing sharing content // branding for professional services.
  13. 13. Reach Leadership Series // The Brand FactorFocus on ROI: new clients all 3 repeat profit // branding for professional services.
  14. 14. Reach Leadership Series // The Brand FactorThis guy: // branding for professional services.
  15. 15. Reach Leadership Series // The Brand FactorThe Megaphone: // branding for professional services.
  16. 16. Reach Leadership Series // The Brand FactorThe Wedge: // branding for professional services.
  17. 17. Reach Leadership Series // The Brand FactorCreating a brand strategy - finding a niche - positioning your brand - express your niche (prove it) // branding for professional services.
  18. 18. Reach Leadership Series // The Brand FactorPerceptual Mapping: A $ $$ B // branding for professional services.
  19. 19. Reach Leadership Series // The Brand FactorFinding your Niche: A $ $$ B // branding for professional services.
  20. 20. Reach Leadership Series // The Brand FactorAm I Pigeon Holed? // branding for professional services.
  21. 21. Reach Leadership Series // The Brand FactorYour Niche: - narrow your focus - demonstrate your specialty - broaden your appeal // branding for professional services.
  22. 22. Reach Leadership Series // The Brand FactorPositioning your brand - brand essence - brand voice // branding for professional services.
  23. 23. Reach Leadership Series // The Brand FactorBold Brand Essence - service profile - client profile - service benefit - client benefit - bold brand essence // branding for professional services.
  24. 24. Reach Leadership Series // The Brand FactorVoice - tagline - headlines - copy / tone // branding for professional services.
  25. 25. Reach Leadership Series // The Brand FactorNext steps? - niche - positioning - brand essence // branding for professional services.
  26. 26. Reach Leadership Series // The Brand FactorExpressing your niche: - elevator speech - marketing assets - website - thought leadership // branding for professional services.
  27. 27. Reach Leadership Series // The Brand FactorThought Leadership: - social media - write - blog - speak // branding for professional services.
  28. 28. Reach Leadership Series // The Brand FactorThank you. Josh Miles, Principal Miles Design LLC - Indianapolis milesdesign.com @joshmiles // branding for professional services.

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