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AEC Website Emergency
 

AEC Website Emergency

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Marketing professional services in today’s world requires a healthy online community. But what happens when your website, marketing materials and social media presence aren’t in full health? When ...

Marketing professional services in today’s world requires a healthy online community. But what happens when your website, marketing materials and social media presence aren’t in full health? When your firm’s online community shows symptoms of failure?

Common marketing issues can easily masquerade as “website” problems. This session will help infuse your marketing strategy through your website, and develop tactics to build an online business development machine. We will equip your firm with the tools, tactics and tips to assess the vitality of your online community, and the strategy to move your marketing forward. Studies show that the majority of people conduct research online – so your clients and colleagues are just a click away. Yet how can you capture and convert that online traffic to actual interest in working with your firm? Join this presentation as we share the latest cutting-edge trends for social media and other online marketing approaches.

A successful architecture, engineering or construction firm needs a website that will function as an online business development machine. It needs to support your firm’s overall marketing strategy.

In this highly interactive session, we will help your firm treat – or prevent – the “marketing emergency” that may be plaguing your efforts. Participants will leave with a list of the top online tools that marketers can use to better diagnose and score their online presence. Attendees will discover marketing metrics to track online activity, and free tools that will help get you started. Everyone will get a roadmap to “self-diagnose” their state of online health, and assess areas most needing improvement. We will discuss progressive trends, conversion strategies for online marketing, and other concepts that will protect the vitality of your website and online community.

Through a series of three segments, we will help your team diagnose, treat, and fine-tune an online presence that not only supports your marketing efforts, but propels your firm forward. Attendees will participate in two dynamic breakout sessions, and a question and answer session at the end of the presentation.

Part one will present the most common website emergencies, discuss why they are so prevalent and diagnose the common causes. We will help your team avoid marketing malpractice and identify necessary strategy in your online communities. Assess unhealthy habits of your online activity, such as content issues, lead generation, statistics, and drip marketing. We will point out root pains that may be symptoms of bigger marketing

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    AEC Website Emergency AEC Website Emergency Presentation Transcript

    • A/E/CWebsite EmergencyThe secrets to creating an onlinebusiness development machine Josh Miles–Miles DesignTaryn Erickson–Trindera Engineering
    • About Taryn Erickson: A social media strategist and A/E/C marketing specialist. Business Development Director Trindera Engineering, an electrical consulting firm based in the Pacific NW.@joshmiles @taryn44 #smps2012 2
    • About Josh Miles: Founder of Miles Design, specializing in branding and strategy for professional services. Entrepreneur, speaker, and author of “Bold Brand: The new rules for differentiating, branding, and marketing your professional services firm.@joshmiles @taryn44 #smps2012 3
    • It’s a conversation! - Please ask questions! - Keep it interactive - Tell us your challenges & successes! - Tweet along!@joshmiles @taryn44 #smps2012 4
    • capabilities TIMELINEblogging wordpress social budget content content management systems DESIGN photography Lead Gen SEO audience Mobile @joshmiles @taryn44 #smps2012 5
    • WebsiteEmergency!@joshmiles @taryn44 #smps2012 6
    • Everybody Lies.@joshmiles @taryn44 #smps2012 7
    • Malpractice:Prescription without diagnosis@joshmiles @taryn44 #smps2012 8
    • Where doesit hurt?Diagnosing the root pains@joshmiles @taryn44 #smps2012 9
    • UnhealthyHabits!@joshmiles @taryn44 #smps2012 10
    • Unhealthy Habits: Content@joshmiles @taryn44 #smps2012 11
    • Unhealthy Habits: Content - Too much about YOU@joshmiles @taryn44 #smps2012 12
    • Unhealthy Habits: Content - Too much about YOU - Valuable content@joshmiles @taryn44 #smps2012 13
    • 1. Who is visiting our site?2. What is valuable to them?@joshmiles @taryn44 #smps2012 14
    • Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content@joshmiles @taryn44 #smps2012 15
    • Hello? ...Katie?@joshmiles @taryn44 #smps2012 16
    • Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content - Updated & current@joshmiles @taryn44 #smps2012 17
    • Unhealthy Habits: Design - Experience@joshmiles @taryn44 #smps2012 18
    • Responsive:@joshmiles @taryn44 #smps2012 19
    • Unhealthy Habits: Design - Experience - What should I do?@joshmiles @taryn44 #smps2012 20
    • GroupTherapy:Discuss and share!@joshmiles @taryn44 #smps2012 21
    • Unhealthy Habits: Design - Experience - What should I do? - Visual Hierarchy@joshmiles @taryn44 #smps2012 22
    • Unhealthy Habits: Lead Gen@joshmiles @taryn44 #smps2012 23
    • Unhealthy Habits: Lead Gen - Marketing Automation@joshmiles @taryn44 #smps2012 24
    • Unhealthy Habits: Lead Gen - Marketing Automation - Start Small@joshmiles @taryn44 #smps2012 25
    • Unhealthy Habits: Tracking@joshmiles @taryn44 #smps2012 26
    • Unhealthy Habits: Tracking - Know your numbers@joshmiles @taryn44 #smps2012 27
    • Unhealthy Habits: Tracking - Know your numbers - Automate reporting@joshmiles @taryn44 #smps2012 28
    • Unhealthy Habits: Social@joshmiles @taryn44 #smps2012 29
    • Unhealthy Habits: Social - SEO benefits@joshmiles @taryn44 #smps2012 30
    • Unhealthy Habits: Social - SEO benefits - Avoid social notworking@joshmiles @taryn44 #smps2012 31
    • Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person@joshmiles @taryn44 #smps2012 32
    • Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person - Not just promotion!@joshmiles @taryn44 #smps2012 33
    • GroupTherapy:Discuss and share!@joshmiles @taryn44 #smps2012 34
    • Stick withthe Diet…How to develop a contentmarketing strategy that sticks.@joshmiles @taryn44 #smps2012 35
    • Focus Group:Hotseat a volunteer and prescribepotential courses of treatment.@joshmiles @taryn44 #smps2012 36
    • Courses ofTreatment@joshmiles @taryn44 #smps2012 37
    • PrescribingA Culture:Thought Leadership and BloggingAnd how to align your team.@joshmiles @taryn44 #smps2012 38
    • Walking inHealth:Your roadmap to fresh marketingthat stays well year-round!@joshmiles @taryn44 #smps2012 39
    • In-HomeCare:What you can do after SMPS 12?MilesDesign.com/SMPS2012@joshmiles @taryn44 #smps2012 40
    • Q&A:@joshmiles @taryn44 #smps2012 41
    • Thank you! Josh Miles Taryn Erickson milesdesign.com trindera.com @joshmiles @Taryn44http://www.slideshare.net/milesdesign@joshmiles @taryn44 #smps2012 42
    • Get the Book! 2:45-3:10 at the SMPS Bookstore located in the Networking Pavilion, Pacific (Lower Level 1) BoldBrand.com discount code: SMPS2012 // branding for professional services.