5 Ways to Enhance Professional Expertise with Social Media.


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An overview of Social Media - ideal for Professional Services Firms considering marketing, branding, and participating via Social Networks.

Published in: Business, Technology
  • Hey Seth,

    Thanks for the feedback. I think we're really still in the infancy phase of this whole thing, and it probably isn't going away anytime soon. I wrote a longer format of this presentation on our blog as well, if you're interested.

    Now that I think about it, I should probably embed it on my blog too... didn't even know that was possible, but I'm digging this SlideShare thing.

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  • Very smart presentation. I find a lot of small businesses I talk to want to jump on the Social Media bandwagon (via blogging, twitter, and facebook) to gain business without any real strategies or tangible goals in mind. Like you mentioned, without planning, time and energy along with a set strategy it is nearly impossible to make a mark. I try to remind businesses that although the services are free you are still investing time and effort, and without a planned out strategy you won't get a return that is worth the time invested.

    I hope you don't mind, I have embedded this on my blog (with credits to you of course), http://blog.sethteeters.net/post/359770449/5-ways-to-enhance-professional-expertise-with-social-media
    Are you sure you want to  Yes  No
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5 Ways to Enhance Professional Expertise with Social Media.

  1. 1. Professional Services Branding: 5 Ways to Enhance Professional Expertise with Social Media. (it’s not as scary as you think…)
  2. 2. Should our firm be using Social Media?
  3. 3. Should our firm be using Social Media? Nope. Not until you develop a strategy.
  4. 4. 1. Design your SM Strategy. As marketing goes, it can seem easy and inexpensive, but requires planning, time and energy to implement well.
  5. 5. Example Strategy: Goal: Increase sales by 20% Strategy: Grow existing database Become a thought leader Publish weekly article Tactics: Marketing, Networking, SM
  6. 6. Where do we start?
  7. 7. 2. Begin with the end in mind. - PR / Speaking / Writing Opportunities - Where’s your hub? - What’s your Call to Action? - Thought Leadership is a Strategy... - Lead Generation & Sales are Objectives
  8. 8. Should we start selling to friends on Facebook?
  9. 9. 3. Learn how SM is Unique. - Two-way conversation / discussion - Reveal level of authenticity (or lack of) - Form tribes, build community, have fun... - Create & fuel buzz - SEO benefits
  10. 10. Who wants to know what I had for breakfast?
  11. 11. Who wants to know what I had for breakfast? Only your stalkers. Professionals should focus on thought leadership and conversations.
  12. 12. 4. Share how you think. - Expertise / Thought Leadership - What do you know? Your unique POV? - Reinforce your Positioning - Ask audience for feedback - Attract top talent
  13. 13. Are pics okay on Facebook and Myspace? Be smart about who you friend, what you say, and what’s visible to “anyone.”
  14. 14. 5. Choose the right tools. Social Media options and opportunities: What’s right for us? - Social Networks - Blogging & Micro-blogging - Nearly Traditional Options
  15. 15. Business Website Email LinkedIn OneDegree / Plaxo Blogging SlideShare Podcasts Smaller Indiana Facebook Deep Twitter Brief Fan Pages YouTube Facebook Blogging Entertainment
  16. 16. Example campaigns:
  17. 17. Q&A:
  18. 18. Thank you. Josh Miles, Principal Miles Design LLC - Indianapolis josh@milesdesign.com http://twitter.com/joshmiles http://facebook.com/josh.miles http://facebook.com/brandstrategy http://linkedin.com/in/joshuamiles http://smallerindiana.com/profile/JoshMiles http://www.milesdesign.com http://www.milesdesign.com/mdnews http://www.milesdesign.com/mdnews/2009/07/three-step-strategy-for-sharing.html